Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example). This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas. This is expensive and may only deliver limited returns.
According to a recent article the sharp increase in mobile data uptake over the last eight years has not delivered a similar increase in the profits and performance. The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. In China, operator rollouts of 4G are reaching their peak. Meanwhile, in the US, both Verizon and AT&T have announced their intention to slow down their capital spending after years of intense 4G investment.
This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges. In order to remain competitive, telecom providers must focus on maximising revenue from existing customers by delivering excellent customer experiences.
MAPPING THE TELECOMS COMMUNITY
We were very interested in seeing which telecoms professionals and brands were leading the online discussion, so we analysed over 1.4M tweets matching the following query: “telecommunication OR telecoms OR ((communication OR communicating) AND (tech OR technology OR technologies OR IT OR ICT OR digital OR electronic OR mobile OR telephone OR radio OR satellite)) OR e-communcation OR e-comms OR ecomms OR “e communication” OR “e comms” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM:
If you are interested in learning more about our IRM software click here!
TOP 100 INDIVIDUALS
We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Telecoms. It was interesting to find a mix of thought leaders, politicians and journalists as well as brand representatives on the list. Be sure to hit the download now button below to download the full report.
|Rank||Twitter Handle||Name||PageRank (Normalised)|
|1||@rsprasad||Ravi Shankar Prasad||100|
|13||@maspeb||Mónica Aspe Bernal||86.42|
|14||@MCCob||Marc BRICE (MC Cob)||85.27|
|20||@mrkoot||Matthijs R. Koot||74.27|
|28||@fcc_cio||David A. Bray||63.42|
|36||@Mony_de_Swaan||Mony de Swaan||52.94|
|40||@huichalaf||Pedro Huichalaf Roa||52.66|
|49||@claraluzalvarez||Clara Luz Alvarez||42.26|
With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate. It was interesting to note that many of the telecoms giants such as AT&T, Verizon, Orange and O2 do not make the list. These brands do not engage in telecoms conversations, preferring to use Twitter for promotions and competitions.
Be sure to download the full analysis for free to get an idea of who are most influential telecoms brands!
TOP 100 BRANDS
|Rank||Twitter Handle||Name||PageRank (Normalised)|
|15||@Via_Satellite||Via Satellite Mag||46.58|
|21||@IAMMAROCTELECOM||IAM – Maroc Telecom||35.85|
|31||@rcrwirelessnews||RCR Wireless News||24.04|
|40||@TiscaliHelpDesk||Tiscali Help Desk||12.72|
|43||@Correos_Ecuador||Correos del Ecuador||12.57|
Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable Tech, Internet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around telecoms. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.