Mums are fast becoming a powerful economic force in the economy, and a very influential community. “Mumpreneurs” generated £7B in the UK and supported 204,000 jobs last year. Many of these mums are running small businesses on eBay but a lot also run blogging sites giving tips on being a mum and everything that comes with parenthood.

MAPPING THE UK MUM COMMUNITY

We were very interested to see which influencers were driving the most conversation, so we identified 100 influencers in Mum community to see who was leading the discussions. We discovered a very engaged community, below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the influencer “Attachment Mummy” at the centre, and the conversations to and from the influencers in her field.

Onalytica - Mum Community Top 100 Influencers Network Map 1

Be sure to click on the map to enjoy the full size network diagram in greater detail!

 

TOPICS UK MUMS CARE ABOUT

We were also keen to learn what topics this Mum community care about the most, so we analysed their conversations from 1st January – 16th November 2015 to discover what the key trending topics of conversations were. It was interesting to note how important the topics of food and recipes was to this community.

Onalytica - UK Mum Community Topic Mentions

 

If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

SAMPLE INFLUENCERS

With all the discussion and resources available online, our analysis produced a great set of independent influencers and communities.

Twitter Handle Name
@AttachmentMumma Attachment Mummy
@coombemill Coombe Mill Farm Holidays
@FabFood4All Fab Food 4 All
@HonestMummy Honest Mum
@liveotherwise Making It Up
@etspeaksfrom ET Speaks From Home
@OhNoItsBex Futures
@ChelseaMamma ChelseaMamma
@KiddyCharts KiddyCharts
@Ohsoamelia_blog Oh So Amelia
@TheRealSupermum The Real Super Mum
@BritMums BritMums
@clairejustineo clairejustineoxox
@beckvalleybooks Beck Valley Books
@Kahanka All Baby Advice
@DownsSideUp Downs Side Up
@PinkOddy Pinkoddy
@mummydaddyme Mummy Daddy and Me makes three
@MyTwoMums My Two Mums
@playbythebook Playing by the Book
@Childcareisfun Childcare is fun!
@MummyBarrow Mummy Barrow
@littleboo_21 Boo Roo and Tigger Too
@domesticgoddesq Domestic Goddesque
@ToniHargis Expat Mum
@AMummyToo A Mummy Too
@londonmums London Mums
@RedTedArt Redtedart’s Blog
@theplayroomblog In The Playroom
@dear_beautiful_ dear beautiful
@BeckyGoddardH BabyBudgeting
@MumsnetTowers Mumsnet
@cherylp59 Madhouse Family Reviews!
@jojoebi jojoebi-designs
@EnglishMum English Mum
@rainydaymum Rainy Day Mum
@RedRoseMummy Red Rose Mummy
@PennyAlexander_ Alexander Residence
@daddacool Daddacool
@1978rebecca Here come the girls
@michelletwinmum Mummy From The Heart…
@HPMcQ HPMcQ
@withlovefromlou Confessions of a Secret Shopper
@Jo_Bryan Given to Distracting Others
@Netmums Netmums
@MummyMatters Mummy Matters
@ActuallyMummy Actually Mummy…
@Scottish_Mum Scottish Mum
@caro_mad Mummy Alarm
@littlestuff LittleStuff
@Maris_world Mari’s World
@emmys_mummy Emmys Mummy
@lovefrommummy Love From Mummy
@JenniferJain Jennifer’s Little World
@Edspire Edspire
@BeingMrsC Being Mrs C
@Caroljs Lipstuick and Lace
@frugalfamily Frugal Family
@rhodak09 Rhoda Reviews
@alongcamecherry Along Came Cherry
@Jax2000 Mummy’s Little Monkey
@mollyjforbes Mother’s Always Right
@PippaD A Mother’s Ramblings
@MaisonCupcake Maison Cupcake
@geekmummy geekmummy
@missingsleep Missing Sleep
@AdeleJK Circus Queen
@crazywithtwins Crazy with Twins
@wendymcd83 Inside the Wendy House
@janeblackmore northernmum
@nurturestore Nurture Store
@jbmumofone Mum of One
@emumstheword Mum’s the Word
@urbanvoxlive Urban Vox
@jumblyMummy Mellow Mummy
@Thriftydecor Thrifty Décor Chick
@SineadHoben Breastfeeding Mums
@BabyCalmclasses Baby Calming
@MetropolitanMum Metropolitan Mum
@mediocre_mum Mediocre Mum
@MumStuff Mum Stuff
@LuciMcQ MotherWifeMe
@MerrilyMe Patch of Puddles
@peoniestweets Peonies and Polaroids
@zooarchaeologis Being a Mummy
@manicmum4 Anecdotes of a Manic Mum
@BabaMe Baba Me
@CharlieLotL Lady of the Lane
@LilinhaWorld Lilinha Angel’s World
@Mum_TheMadHouse The Mad House
@thinlyspread Thinly Spread
@Mummy_loves This Mummy Loves
@Tigerlillyquinn Tigerlilly Quinn
@vicwelton Verily, Victoria Vocalises
@CatParrott Yellow Days
@BabesaboutTown Babes About Town
@needaphone Life, Ninja Killer Cat
@lovedbyparents Lovedbyparents
@fableandfolk Mammasaurus
@YouBabyMeMummy You Baby Me Mummy

 
Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMO

 
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in the Mum Community. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a users number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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