Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example). This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas. This is expensive and may only deliver limited returns.

According to a recent article the sharp increase in mobile data uptake over the last eight years has not delivered a similar increase in the profits and performance. The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. In China, operator rollouts of 4G are reaching their peak. Meanwhile, in the US, both Verizon and AT&T have announced their intention to slow down their capital spending after years of intense 4G investment.

This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges. In order to remain competitive, telecom providers must focus on maximising revenue from existing customers by delivering excellent customer experiences.

Telecoms Global Revenue Chart

MAPPING THE TELECOMS COMMUNITY

We were very interested in seeing which telecoms professionals and brands were leading the online discussion, so we analysed over 1.4M  tweets matching the following query: “telecommunication OR telecoms OR ((communication OR communicating) AND (tech OR technology OR technologies OR IT OR ICT OR digital OR electronic OR mobile OR telephone OR radio OR satellite)) OR e-communcation OR e-comms OR ecomms OR “e communication” OR “e comms” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM:

Onalytica IRM Telecoms Network Map

If you are interested in learning more about our IRM software click here!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Telecoms. It was interesting to find a mix of thought leaders, politicians and journalists as well as brand representatives on the list. Be sure to hit the download now button below to download the full report.

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Rank Twitter Handle Name PageRank (Normalised)
1 @rsprasad Ravi Shankar Prasad 100
2 @caparsons caparsons 96.27
3 @ggreenwald Glenn Greenwald 96.25
4 @mpechberty Matthieu Pechberty 91.68
5 @KevinBankston Kevin Bankston 91.26
6 @Marie_a_Paris Marie Mawad 90.77
7 @csoghoian Christopher Soghoian 90.71
8 @nixxin Nikhil Pahwa 90.33
9 @TurnbullMalcolm Malcolm Turnbull 88.59
10 @ManuBaigorri Manuel Baigorri 88.55
11 @eziomauro Ezio Mauro 88.31
12 @MattCampbel Matthew Campbell 87.17
13 @maspeb Mónica Aspe Bernal 86.42
14 @MCCob Marc BRICE (MC Cob) 85.27
15 @ValaAfshar Vala Afshar 85.12
16 @DanishKh4n Danish Khan 84.74
17 @labboudles Leila Abboud 84.53
18 @fabiomoioli Fabio Moioli 74.43
19 @rvp RaviVisvesvaraPrasad 74.31
20 @mrkoot Matthijs R. Koot 74.27
21 @alanburkittgray Alan Burkitt-Gray 74.13
22 @LabardiniA Adriana Labardini 74.06
23 @rnormand Reinaldo Normand 73.89
24 @milinddeora Milind Deora 63.75
25 @williampm william Peña 63.71
26 @ElsaBembaron Elsa Bembaron 63.62
27 @jeanlucbeylat jean-luc beylat 63.47
28 @fcc_cio David A. Bray 63.42
29 @janerygaard Jane Rygaard 63.22
30 @mfromow Mario Fromow 63.16
31 @LOMBARDI_GLORIA Gloria Lombardi 63.13
32 @AjitPaiFCC Ajit Pai 63.11
33 @szarabi Siddharth Zarabi 63.08
34 @SebaRousseau Seba Rousseau 53.04
35 @bortzmeyer Stéphane Bortzmeyer 53.03
36 @Mony_de_Swaan Mony de Swaan 52.94
37 @RichSimmondsZA Rich Simmonds 52.9
38 @pmarca Marc Andreessen 52.68
39 @FabienneSchmitt Fabienne Schmitt 52.68
40 @huichalaf Pedro Huichalaf Roa 52.66
41 @reesmarc marc rees 52.63
42 @Heavy_Reading Heavy Reading 52.62
43 @_GaLaK_ Nicolas 42.48
44 @pcarvajalnunez Patricio Carvajal 42.46
45 @VaniaGroRdz Vania Guerrero 42.43
46 @Davidramli David Ramli 42.33
47 @gicvd Giovanni Iodice 42.33
48 @mediatelecom Mediatelecom 42.32
49 @claraluzalvarez Clara Luz Alvarez 42.26
50 @PatrickGoss PatrickGoss 42.2

 

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate. It was interesting to note that many of the telecoms giants such as AT&T, Verizon, Orange and O2 do not make the list. These brands do not engage in telecoms conversations, preferring to use Twitter for promotions and competitions.

Be sure to download the full analysis for free to get an idea of who are most influential telecoms brands!

TOP 100 BRANDS

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Rank Twitter Handle Name PageRank (Normalised)
1 @bouyguestelecom Bouygues Telecom 100
2 @parlem_telecom parlem 94.43
3 @Mines_Telecom Mines-Télécom 87.83
4 @IFT_MX IFT 73.6
5 @ITU ITU 66.66
6 @TIM_Official TIM Official 52.03
7 @mtnug MTN Uganda 52
8 @ArnetOnline ArnetOnline 51.66
9 @ETTelecom ET Telecom 50.66
10 @totaltelecom Total Telecom 50.55
11 @Telstra Telstra 48.3
12 @Amdocs Amdocs 47.14
13 @CNT_EC CNT 47.06
14 @hpnfv HP OpenNFV 46.89
15 @Via_Satellite Via Satellite Mag 46.58
16 @TelecomPTech Télécom ParisTech 36.48
17 @OpenMedia_ca OpenMedia.ca 36.3
18 @citizenlab citizen lab 36.25
19 @telecomitaliaTw TelecomItaliaGroup 36.17
20 @BboxMag Bbox-Mag 35.86
21 @IAMMAROCTELECOM IAM – Maroc Telecom 35.85
22 @TelecomBretagne Télécom Bretagne 35.8
23 @telecomlead telecomlead 35.23
24 @EE EE 35.16
25 @Fer_Borjon Fernando Borjón 25.07
26 @CommsAu Dept. Communications 25.05
27 @Alcatel_Lucent Alcatel-Lucent 25.03
28 @ETNOAssociation ETNOAssociation 24.99
29 @FierceWireless FierceWireless 24.68
30 @FASTWEBHelp FASTWEB Help 24.67
31 @rcrwirelessnews RCR Wireless News 24.04
32 @BERECeuropaeu BEREC 23.93
33 @ericsson Ericsson 23.6
34 @tech_mahindra Tech Mahindra 23.5
35 @CIOonline CIO.com 23.46
36 @BTCare BT 23.45
37 @DigitalAgendaEU Digital Agenda 23.32
38 @PipelineWire Pipeline 23.18
39 @TelecomTalk Telecom TALK 23
40 @TiscaliHelpDesk Tiscali Help Desk 12.72
41 @FierceTelecom Fierce Telecom 12.66
42 @FFTelecoms FFTelecoms 12.62
43 @Correos_Ecuador Correos del Ecuador 12.57
44 @4Gmark 4Gmark 12.56
45 @FondationTlcom Fondation Télécom 12.49
46 @TelecomSudParis Telecom SudParis 12.44
47 @JuniperNetworks Juniper Networks 12.43
48 @Liberationtech Liberationtech 12.43
49 @IncubTelecomSP Incubateur 12.33
50 @airtelnews Bharti Airtel 12.28

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around telecoms. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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