There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability . The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few). But, given the urgency of climate change, the bottom line is how this influence can be wielded for positive impact for any and every global citizen.

The decisions and collaborative work of sustainability-focused organizations, businesses and individuals must take into account aspects like natural resource and energy use, and include an awareness of all the ways they can be tracking and alleviating their greenhouse gas emissions.  As well, the role of “sustainability leader” often (should) takes into broader account the social or societal implications.

There’s a reason sustainability is viewed through a “triple bottom line” lens, that includes people, planet and profit. What we saw in the lead up to the COP21 talks, and what is continuing to grow since the Paris Agreement was passed in December 2015, is how much profit really will be affected if we don’t all pay more attention to the first two in that list.

A few reflections on this data look at influencers in the Twitter sustainability conversation:

  • Smaller, younger organizations that are newer to Twitter can still gain influence quickly: see @SportsAlliance
  • Individuals who engage around the company or organization’s work have more power because of the human authenticity factor: See @PlanAMikeBarry or @NeilCHawkins
  • Nonprofits and non-governmental organizations do well on Twitter, and have active engagement on the topic and its related issues: See @CeresNews

COP21 and climate-specific topics may have brought more sustainability interest to the Twitter table this past year, but many of these key individual influencers – as powerful reflections on their affiliated corporations or organizations – will be the ones maintaining the important momentum supporting more environmentally aware, long-term focused decisions for years to come.

Written by our guest author:

AndreaAndrea Learned Thought Leadership Strategist, Authentic Voice Developer at Learned On

As a digital thought leadership strategist with years of her work focused in the sustainability community (and most recently an emphasis on COP21), we thought Andrea Learned’s quick take on this latest data would be insightful.  The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic.

MAPPING THE COMMUNITY

At Onalytica we were keen to see which Sustainability brands and individuals were leading the online discussion. So we analysed 257 K+ tweets from 16 Nov 15 – 4 Feb 16 mentioning the keywords “Sustainability OR Susty” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the top engaged users in the Sustainability conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Sustainability Top 100 Influencers and Brands - Network Map

 

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Sustainability conversation. Be sure to download the report to see who ranked beyond 50 on the list.

Download The Full Report

content_top_icon

 

Rank Twitter Handle Name Influencer Score
1 @WWF_DG Marco Lambertini 84.49
2 @HelenClarkUNDP Helen Clark 44.58
3 @PaulPolman Paul Polman 36.03
4 @JStrotmann J_Strotmann 32.44
5 @jrockstrom Johan Rockström 31.06
6 @GinaEPA Gina McCarthy 30.06
7 @iioannoulbs Ioannis Ioannou 30.05
8 @IrinaBokova Irina Bokova 28.28
9 @DrMarkSchlissel Dr. Mark Schlissel 27.4
10 @makower Joel Makower 24.91
11 @JimHarris Jim Harris 24.57
12 @Walkerjc Jeffrey Walker 23.17
13 @sparki1969 Scott Parkin 22.96
14 @JuneStoyer June Stoyer 22.52
15 @sureshpprabhu Suresh Prabhu 22.51
16 @SustainablyO Pedro J. Gómez 21.48
17 @profchrisham Chris Ham 20.98
18 @AnneStausboll Anne Stausboll 20.43
19 @FCousteau Fabien Cousteau 20.03
20 @TaigaCompany Julie Urlaub 19.92
21 @freya1 freya williams 19.87
22 @dpcarrington Damian Carrington 19.73
23 @BradSmi Brad Smith 19.35
24 @neilchawkins Neil Hawkins 19.05
25 @juleskbailey Jules Bailey 17.47
26 @AndrewWinston Andrew Winston 17.12
27 @barbkiser Barbara Kiser 17.01
28 @MarcGunther Marc Gunther 16.66
29 @ASteiner Achim Steiner 16.35
30 @StellaMcCartney Stella McCartney 16.13
31 @volansjohn John Elkington 16.09
32 @Carydc Cary 16.06
33 @LeonKaye Leon Kaye 15.75
34 @CFigueres Christiana Figueres 15.73
35 @_stephenhoward Steve Howard 15.43
36 @GEO_Jan Jan Clement 15.05
37 @AlexHonnold Alex Honnold 14.91
38 @Raffi_RC Raffi Cavoukian 14.81
39 @planamikebarry Mike Barry 14.8
40 @yates_rob Rob Yates 14.03
41 @dgelles David Gelles 13.82
42 @mrjonkhoo Jon Khoo 13.71
43 @bjkingape Barbara J King 12.99
44 @1thomas_titus Thomas Titus 12.92
45 @JG_climate Jonathan Grant 12.59
46 @AndreaLearned Andrea Learned 12.44
47 @LizLovesFarms Liz Caselli-Mechael 12.39
48 @RandyKrotz Randy Krotz 12.21
49 @susanmcp1 Susan McPherson 12.08
50 @Revkin Andy Revkin 11.29

 

TOP 100 BRANDS

In the top 100 brands we found a great selection of organisations such as WWF and the UN. Be sure to download the full report to see who ranked from 50-100.

Download The Full Report

content_top_icon

 

Rank Twitter Handle Name Influencer Score
1 @SustainBrands Sustainable Brands 100
2 @WWF WWF 91.03
3 @thomsonreuters Thomson Reuters 90.65
4 @TriplePundit TriplePundit.com 88.71
5 @GuardianSustBiz Sustainable Business 86.34
6 @GreenBiz GreenBiz 77.56
7 @Enablon Enablon 71.62
8 @EcoInteractive EcoInteractive 68.5
9 @UNEP UN Environment 63.88
10 @USGBC USGBC 60.43
11 @wbcsd WBCSD 55.22
12 @Masdar Masdar 47.87
13 @UNDP UN Development 47.05
14 @mitsmr MITSloan Mgmt Review 46.28
15 @RobecoSAM RobecoSAM 44.27
16 @edie edie.net 44.02
17 @NatureNews Nature News&Comment 38.97
18 @SSIReview Social Innovation 38.91
19 @CSRwire CSRwire 38.79
20 @CECHR_UoD CECHR 38.47
21 @globalcompact UN Global Compact 37.53
22 @ProSyn Project Syndicate 37.01
23 @Unilever Unilever News 34.85
24 @CaterpillarInc Caterpillar Inc. 33.48
25 @SustAbility SustainAbility 32.82
26 @EPA U.S. EPA 32.35
27 @CDP CDP 29.94
28 @SASB SASB 29
29 @RAN RAN 26.9
30 @TheWFE WFE 26.71
31 @PwCclimateready PwC_sustainability 26.06
32 @MIT MIT 25.81
33 @ProcterGamble P&G 25.62
34 @CaelusGreenRoom Caelus Green Room 25.48
35 @DowChemical Dow 25.4
36 @TakePart TakePart 24.61
37 @sciam Scientific American 24.51
38 @CeresNews Ceres 24.51
39 @UNFCCC UN Climate Action 24.27
40 @Ethical_Corp Ethical Corporation 23.59
41 @ucdavis UC Davis 23.44
42 @PositiveLuxury PositiveLuxury 23.18
43 @Greenbuild Greenbuild 22.67
44 @Bristol_2015 Bristol 2015 22.39
45 @ZFEP Zayed Energy Prize 22.27
46 @MIT_alumni MIT Alumni 22.23
47 @Bayer4Crops Bayer CropScience 22.23
48 @apprlcoalition Apparel Coalition 21.53
49 @Robeco Robeco Asset Mngmt 21.16
50 @SustLeaders SustainabilityLeader 20.55

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMO

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in the Sustainability debate.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

Related Posts

How Engaging With Influencers Can Boost Your Conte... If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and ...
Improve Your SEO with Influencer Marketing Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like t...
How to See Past “Fake Influence” As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers ear...
InsurTech: Top 100 Influencers and Brands Insurance technology, also known as InsurTech, is an economic industry composed of companies that use technology to make insurance services more effic...