Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.

We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. With this social media explosion comes the increase in social media influencers. Add to this the increase in content marketing and you have to the noisy, digital world we live in today.

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. The game has changed.

At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners)

One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. What if you just wrote a new blog and you have no idea what influencers would be interested in your content?

We’re here to help! We built a new tool to do this. Before it took up to an hour to find 10-20 relevant influencers, now you can do it in less than a minute…

Find Influencers Using Your Own Content

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Mapping the community

We were interested in seeing which PR professionals and brands were leading the online discussion. We analysed close to 700,000 tweets mentioning the following hashtags: #PR OR #DigitalPR OR #PublicRelations OR #CorporateCommunications OR #Corpcomm and identified the top 100 most influential brands and individuals leading the discussion. Below you can see a network map of the online conversation around PR. Be sure to click on the map to enjoy the full size network diagram in greater detail.

 

PR-Top-100-Individuals-&-Brands-Map

 

Top 100 Individuals

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape.

Rank Twitter Handle Name PageRank (Normalised)
1 @bekiweki Beki Winchel 100
2 @laurentguyot Laurent Guyot 90.19
3 @ginidietrich Gini Dietrich 85.94
4 @jeffbullas Jeff Bullas 82.51
5 @Steveology Steve Farnsworth 75.12
6 @RobbyCortes Robby Cortés 74.2
7 @magspatterson Maggie Patterson 73.93
8 @manuelapromo Manuela Ganz 68.89
9 @wadds Stephen Waddington 64.88
10 @shonali Shonali Burke 61.85
11 @RomanMarkets Brand Competition 60.79
12 @MarkRaganCEO Mark Ragan 60.74
13 @nikhewitt Nik Hewitt 59.62
14 @tressalynne Tressa Robbins 58.62
15 @dianeschwartz Diane Schwartz 58.05
16 @mpsjourno1 Matthew Schwartz 56.91
17 @ThePRCoach Jeff Domansky 56.8
18 @LouHoffman Lou Hoffman 55.78
19 @gbraud Gerard Braud 54.6
20 @dbreakenridge Deirdre Breakenridge 53.54
21 @marcwhitt Marc Whitt 53.52
22 @BSalehoun Behzad Salehoun 52.42
23 @MarshaCollier Marsha Collier 51.39
24 @Culpwrit Ron Culp 51.37
25 @EthanParry3 Ethan Parry 51.33
26 @remund David Remund, Ph.D. 50.3
27 @dmscott David Meerman Scott 50.26
28 @ereleases Mickie Kennedy 50.25
29 @PublicityGuru Bill Stoller 50.18
30 @Zebra_carol Carol Ann Whitehead 49.15
31 @JuliusDesign Giuliano Ambrosio 49.14
32 @CarlaYashiro Carla Yashiro 48.14
33 @prtini Heather Whaling 48.12
34 @mumbrella Tim Burrowes 47.11
35 @Jimlukaszewski James E. Lukaszewski 46.11
36 @heidicohen HeidiCohen 45.08
37 @ShawnPaulWood Shawn Paul Wood 43.08
38 @pekka54 Pekka54 43.07
39 @debweinstein Deborah Weinstein 40.06
40 @morgancarrie Carrie Morgan 40.05
41 @CathyHackl Cathy Hackl 40.02
42 @CandiceNicolePR Candice Nicole 39.01
43 @kevinanselmo Kevin Anselmo 38.99
44 @laurenkgray Lauren K. Gray 38.96
45 @jodykoehler Jody Koehler 38.95
46 @aliya_Hshah Dr Aliya Shah 37.94
47 @nicolefallon90 Nicole Fallon 36.93
48 @crystalcrichard Crystal Richard 36.9
49 @jamesmacintosh James MacIntosh 36.9
50 @PeterHimler Peter Himler 35.89
51 @ElizaMielczarek Eliza Mielczarek 35.87
52 @Steve_J_Barrett Steve Barrett 35.87
53 @c_assisi Charles Assisi 35.85
54 @ASherinian Aaron Sherinian 34.85
55 @garydpreston Gary Preston 34.82
56 @kateupdates Kate Finley 34.8
57 @mpranikoff Michael Pranikoff 34.78
58 @queenofmetrics Katie Delahaye Paine 34.74
59 @michaelsmartpr Michael Smart 33.73
60 @thomaspr thomaspr 33.72
61 @lilachbullock Lilach Bullock 32.72
62 @tamar Tamar Weinberg 32.68
63 @ZenYinger ZenYinger 32.67
64 @bw_greene brian greene 31.67
65 @MarkBorkowski Mark Borkowski 31.62
66 @PRisUs Michelle Garrett 31.6
67 @ms_organised Sarah Pinch 31.58
68 @NickBrownExpert Nick Brown 31.58
69 @stuartsmith stuartsmith 31.57
70 @aartishah aartishah 30.53
71 @Serena @serena ehrlich 30.52
72 @R_Working Russell Working 30.5
73 @TonyLangham Tony Langham 29.5
74 @JuliaMMeighan Julia Meighan 28.49
75 @CypressMedia Randall P. Whatley 28.48
76 @arikhanson arikhanson 28.47
77 @barrirafferty barri rafferty 27.46
78 @JKageorge John Kageorge 26.44
79 @brandonchicago Brandon Andersen 26.43
80 @martinpaulstone Martin Stone 26.42
81 @edmoyse Ed Moyse 25.42
82 @LaurenDC123 Lauren Smith Dyer 24.41
83 @kfreberg Karen Freberg, Ph.D. 23.37
84 @CharleneSar Charlene Sarmiento 23.36
85 @Irishkatherine Katherine Thompson 22.36
86 @loriruff Lori Ruff 18.36
87 @debbieleven debbieleven 18.35
88 @Aedhmar Aedhmar Hynes 16.35
89 @AlexSingletonUK Alex Singleton 16.35
90 @martinwaxman Martin Waxman 15.35
91 @P_TREBAUL PTREBAUL 14.35
92 @manishk_mar manish 14.35
93 @ArunSudhaman Arun Sudhaman 13.34
94 @PRforAnyone Christina Daves 12.34
95 @rebekahiliff Rebekah Iliff 10.34
96 @AlizaLicht ALIZA LICHT 10.32
97 @Frank_Strong Frank Strong 9.27
98 @seosmarty Ann Smarty 7.26
99 @KellyeCrane Kellye Crane 5.26
100 @Bill_McCann Bill McCann 1.25

 

Top 100 Brands

In the top 100 brands we can find a great selection of industry publications (PRNews, PRWeek), as well as agencies (Edelman, Weber Shandwick). The results also showed the close relation of PR to marketing with brands such as Hubspot,  TheDrum and Onboardly.

Normally it takes up to an hour to find 10 or 20 relevant influencers for your outreach, now you can do it in less than a minute…

Find Influencers Using Your Own Content

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try it today for free!

 

Rank Twitter Handle Name PageRank (Normalised)
1 @PRNews PR News 100
2 @PRDaily PR Daily 86.73
3 @Corporatebaby Corporate Baby 50.44
4 @PRWeekUS PRWeek US 49.46
5 @PRDailyNews PR Daily News 45.99
6 @SocialMessage Virtual Social Media 28.98
7 @Cision Cision 28.55
8 @holmesreport The Holmes Report 27.31
9 @Entrepreneur Entrepreneur 25.58
10 @BulldogReporter BulldogReporter 25.25
11 @PRSA PRSA 24.66
12 @PlankCenterPR The Plank Center PR 20.94
13 @PRNewser PRNewser 20.83
14 @HubSpot HubSpot 19.2
15 @EdelmanPR Edelman PR 16.22
16 @PRNewswire PR Newswire 15.59
17 @DailyBrew The Hoffman Agency 15.53
18 @TheDrum The Drum 15.33
19 @LinkedIn LinkedIn 14.98
20 @PRCA_UK PRCA 14.11
21 @BusinessWire Business Wire 14.07
22 @KetchumPR Ketchum 13.62
23 @comms2point0 @comms2point0 13.56
24 @therealprmoment PRmoment.com 12.48
25 @tankpr Tank PR 11.74
26 @WeberShandwick Weber Shandwick 11.31
27 @B2Community Business 2 Community 11.17
28 @prweb PRWeb 10.92
29 @prjournal PR-Journal 10.87
30 @hey_press Hey Press 10.63
31 @SpinSucks Spin Sucks 10.59
32 @CIPR_UK CIPR 10.18
33 @Onboardly Onboardly 10
34 @PRCouncil PR Council 9.31
35 @muckrack Muck Rack 8.82
36 @LunnFarrowMedia Lunn Farrow Media 8.78
37 @PRSSANational PRSSA 8.73
38 @commPRObiz CommPRO.biz 8.66
39 @LTPR LT Public Relations 8.46
40 @SHIFTcomm SHIFT Communications 8.45
41 @Meltwater Meltwater 8.39
42 @Ogilvy Ogilvy & Mather 8.3
43 @RaganComms Ragan.com 7.99
44 @Britanniacomms Britannia PR 7.95
45 @contently Contently 7.8
46 @GOLINglobal Golin 7.69
47 @prcouture PR Couture 7.61
48 @VantagePR Vantage PR 7.59
49 @odwyerpr O’Dwyer’s PR News 7.5
50 @Capstonehill Capstone Hill Search 7.47
51 @standsays Stand Agency 7.41
52 @GorkanaUS Gorkana US 7.4
53 @PRDivaBlog PR Diva 7.37
54 @SO_pr Strategic Objectives 7.17
55 @WPP WPP 7.14
56 @UauAcademy UAUAcademy 7.14
57 @MillenniumIM Millennium 7.01
58 @W2OGroup W2OGroup 6.97
59 @WPRAgency WPR Agency 6.76
60 @Gorkana Gorkana 6.73
61 @socialmedia2day Social Media Today 6.72
62 @ogilvypr Ogilvy PR 6.48
63 @PRStudChat PR Student Chat 6.47
64 @JMoyerIPR Institute for PR 6.35
65 @PRexamples PRexamples.com 6.29
66 @Fleishman FleishmanHillard 6.24
67 @CrenshawComm CrenshawComm/PR 6.2
68 @CisionUK Cision UK 6.1
69 @PHAMedia PHA Media 6.09
70 @LansonsLatest Lansons 6.06
71 @AirPR AirPR 6
72 @LandisComm LandisCommunications 5.97
73 @thmmediagroup Thm Media Group 5.96
74 @Shocase Shocase 5.94
75 @PRSAtactics PRSA’s PR Tactics 5.89
76 @lotusleafstyle Lotus Leaf 5.88
77 @ShelfInc The Shelf 5.88
78 @TheHypeMagazine The Hype Magazine™ 5.85
79 @PROIWorldwide PROI Worldwide 5.77
80 @theabbiagency The Abbi Agency 5.66
81 @PubClubofNE Publicity Club of NE 5.52
82 @TeamAffect Affect 5.43
83 @MediaMiser MediaMiser 5.4
84 @HunterPR Hunter PR 5.4
85 @OleCommunic Olé Communication 5.26
86 @SMExaminer SocialMediaExaminer 5.25
87 @mcgrathpowerpr McGrath/Power PR 5.2
88 @BluChipMrktng BluChip Marketing 5.16
89 @helpareporter Help A Reporter Out 5.09
90 @in_the_bagPR In The Bag PR 5.03
91 @Prezly Prezly 4.98
92 @PRIANational PR Institute of Aus 4.97
93 @CPRSNational CPRS 4.95
94 @IdeaGrove Idea Grove 4.9
95 @Global_Alliance Global Alliance PR 4.89
96 @FKInt FK Interactive 4.81
97 @ArgylePR Argyle 4.71
98 @CooperKatzPR CooperKatz & Company 4.7
99 @stripecom StripeCommunications 4.69
100 @INK_PR INK 4.69

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, WearablesInternet of Things, …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


REQUEST A FREE DEMO
 

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals and brands listed are undoubtedly influential when it comes to driving discussion in PR.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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