Traditional banking is being challenged as Fintech entrepreneurs and start-ups take matters into their own hands. This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog  and we wanted to continue with these reports to show how influencer trends map out over time. It was interesting to see how the rankings have changed since last time, as well as seeing new influencers entering and driving engagement within the fintech community on social media.

WHAT ARE THE EXPERTS SAYING?

We reached out to some of the top 20 influencers to ask them for their views on Fintech. We spoke to Jim Marous (#2), Spiros Margaris (#5), David Brear (#9), Oscar Williams-Grut (#10), Alex Jimenez (#11) and Gary Reader (#19). Be sure to follow them to stay up to date on the best content and resources on Fintech! (click on the names to see their Twitter profiles)


Jim Marous – Owner at Digital Banking ReportOnalytica - Fintech Influencers 2015 - Jim Marous

“Fintech firms and legacy banks are beginning to realize the benefits of working together to deliver innovative solutions and superior customer experiences to an increasingly digital consumer. Fintech firms see the advantages of leveraging large and loyal customer bases, experience with risk and regulations, a broad product set, established trust and the deep financial pockets of incumbent banking organizations. Alternatively, banking needs the fintech advantages of not having to work with old, legacy operating systems, an innovation agility unheard of in traditional banks, a better understanding of today’s technologies and a laser focus on narrow solutions. The question is whether these new partnerships can preserve the culture of the fintech firms, while allowing legacy banks to be the hub of the consumer’s financial relationship? While not all fintech firms will partner, and some banking firms may build vs. buy, the ultimate winner will be the consumer.”


Onalytica - Fintech Influencers 2015 Spiros Margaris

Spiros Margaris – Senior Advisor to Fintech Forum

“Fintech will change banking like Amazon changed retail forever. Changes will increasingly occur at a much faster pace than we are used to and probably comfortable with. We know that the digitalization of all industries will stop for no one, and we either adapt to it or watch it pass us. However, I am convinced that the future is not about technology alone, but the combination of technology and human ingenuity since both can benefit from the strength of the other and create a truly win-win situation. In the end, we are all well served by thinking and dreaming as big as possible. Even if we falter, we are still further ahead than we were before. Knowing this, I look forward to witnessing the next innovations in the Fintech industry.”


Onalytica - Fintech Influencers 2015 David BrearDavid Brear - Chief Thinker at Think Different Group

“We are in the middle of a building crescendo of pressure on the existing banking establishments, the likes of which they have not witnessed before in loudness or force. These escalating pressures include significant changes in the payments, technology and regulatory environments, all of which are highlighting significant cultural change requirements for the legacy banking establishment. These mounting forces are significantly stoking the flames of competition as well as highlighting the lack of customer centricity in the legacy organizations. Technology advancements and regulations within Europe have created an incredibly fertile soil for innovation in Fintech and the formulation of new banks. These new organizations have no legacy to transform, be that cultural of technological. They have no rights to wrong and are free of the inhibitors that the legacy banking organizations feel the pressure of today. Equally though these new organizations are typically dwarfed by the legacy banking organizations both in terms of their customer base, investment potential and mobilizable staff. Through these unique market conditions, Fintech has become a big business generating well over £25bn a year in the UK alone through different guises. The next 5 years in banking leading to 2020 will be the defining steps for the next 100 years in my opinion. How legacy banks react in the next 12 months to these conditions will seal their fate.”


Onalytica - Fintech Influencers 2015 - Oscar Williams-GrutOscar Williams-Grut – Reporter at Business Insider

“2015 has been the year of crowdfunding and peer-to-peer lending on the consumer side and the blockchain within the finance industry. Next year I predict digital wealth management — such as Nutmeg in Britain and Betterment and Wealthfront in the US — could have its moment. The big issue still overhanging consumer fintech businesses is can they break into the mainstream. Volumes have been growing like crazy in crowdfunding and peer-to-peer but most of that is coming from the same group of people committing more capital to these platforms. User growth is much slower — and that could turn into a problem.”


Onalytica - Fintech Influencers 2015 - Alex JimenezAlex Jimenez – SVP, Director of Digital and Payments Innovation at Rockland Trust

“Fintech is getting a lot of attention lately, due to the large investments being made by VCs and banks in the start-up space.  I see the focus being on the latest technology, but very little on the people side.  Time and time again, I see technologists wonder why more people are not flocking to this technology or that technology—mobile payments in the US is an example.  Less time is focused on the actual customer experience.  (How is a mobile phone payment at the point of sale easier than pulling out a credit card?)  Other technologists are frustrated because bankers are not adopting certain technology.  Again, very little is made about the culture change that is required to move banking to think about the world in a fintech context.  If we don’t address the people side of the equation, some of these investments will be wasted.”


Onalytica - Fintech Influencers 2015 - Gary Reader

Gary Reader – Global Head of Insurance Sector at KPMG

“The myriad of technology advances such as driverless cars, machine learning, IoT, home sensors and ‘robo-agents’ offer a new world of opportunity for the insurance industry. Harnessing these new technologies can reduce losses and costs while saving lives and increasing customer satisfaction.  Reinventing insurance from protection against unforeseen events to loss prevention and insurance as a service creates opportunities for Fintech. From policy comparison engines to tech-enabled health coverage, insurance start-ups are now invading the multi-trillion dollar industry. In order to remain competitive in the face of a disaggregating value chain, insurers will need to reconsider which competencies they need to invest in to retain a strong, competitive position.  The question becomes, are insurers agile enough to shift their view of a transforming world and pivot to new business models?”


 

MAPPING THE FINTECH COMMUNITY

We were very interested in seeing which fintech professionals and brands were driving engagement within the fintech community, so we analysed over 482K  tweets containing the word “fintech” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations looking to improve their quality of service. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the number 2 influencer Jim Marous at the centre and the conversations to and from all the influencers in his field. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Fintech 2015 Top 100 Influencers and Brands Network Map 1

If you are interested in learning more about our IRM software click here!

Below you can see another network map created in IRM (Influencer Relationship Management software) showing the #7 Brand Finextra at the centre and the conversations to and from the different influencers in their field. As you can see it is a very engaged community with many conversations. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Fintech 2015 Top 100 Influencers and Brands - Network Map 2

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 influencers in Fintech. Be sure to hit the download now button below to download the full report.

Download The Full Report

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Rank Twitter Handle Name Organisation Influencer Score
1 @obussmann Oliver Bussmann UBS 13.01
2 @JimMarous Jim Marous Digital Banking Report 10.28
3 @cgledhill Chris Gledhill Secco Bank 8.62
4 @eileentso Eileen Burbidge Passion Capital 8.58
5 @SpirosMargaris Spiros Margaris Magaris Advisory 6.60
6 @FGraillot Florian Graillot Axa Ventures 5.73
7 @andi_staub Andreas Staub Fehr Advice 5.23
8 @annairrera Anna Irrera Financial News 4.39
9 @davidbrear David M. Brear Think Different Group 4.37
10 @OscarWGrut Oscar Williams-Grut Business Insider Europe 4.32
11 @RAlexJimenez Alex Jimenez Rockland Trust 3.91
12 @GCGodfrey Gemma Godfrey Moo.la 3.80
13 @alphafishing Daniel McAuley Student at Wharton 3.78
14 @kesbutters Kerry Butters MarketITwrite Digital 3.76
15 @leimer Bradley Leimer Santander 3.71
16 @Frances_Coppola Frances Coppola Coppolacomment 3.57
17 @izakaminska Izabella Kaminska Financial Times 3.49
18 @janatindex Jan Hammer Index Ventures 3.25
19 @GaryReader_KPMG Gary Reader KPMG 2.96
20 @@j_t_king Jamie Thomas King Digi Give Away 2.95
21 @Chris_Skinner Chris Skinner The Financial Services Club 2.88
22 @ChLejoux Christine Lejoux La Tribune 2.79
23 @PruAshby Pru Ashby London & Partners 2.61
24 @jayshnaidoo Jayshree Naidoo Standard Bank 2.49
25 @genemurphy Gene Murphy Bank of Ireland 2.49
26 @ValaAfshar Vala Afshar Salesforce 2.44
27 @ErolKazan Erol Kazan Copenhagen Business School 2.32
28 @Huynguyentrieu Huy Nguyen Trieu Citi 2.19
29 @HBaldwinMP Harriett Baldwin HM Treasury 2.15
30 @sammaule Sam Maule Carlisle & Gallagher Group 2.08
31 @JessInBlue Jess Williamson Tech Stars 2.04
32 @oliviergoy Olivier Goy Lendix 2.02
33 @mariaaspan Maria Aspan Inc 2.01
34 @sbmeunier Sebastien Meunier Chappuis Halder & Co 1.88
35 @jdebunt Jean-Pierre Buntinx Freelancer 1.79
36 @augustusloi Augustus Loi Infocomm Investments 1.79
37 @ambajorat André M. Bajorat Figo GmbH 1.75
38 @chancebar Chance Barnett Crowdfunder 1.68
39 @MaryMWisniewski Mary Wisniewski American Banker 1.65
40 @TomLyttonDickie Tom Lytton-Dickie HotPicsHT 1.65
41 @LarsMarkull Lars Markull FigoAPI 1.65
42 @anujnayar anujnayar Paypal 1.62
43 @sytaylor Simon Taylor Barclays 1.61
44 @petervan Peter Vander Auwera SWIFT 1.60
45 @jefielding Jenny Fielding Tech Stars 1.55
46 @adamnanjee Adam Nanjee MaRS Discovery District 1.52
47 @Mellinghoff Michael Mellinghoff TechFluence, KOINA AG, FinTechForum 1.50
48 @IRenwood Ian Renwood IBM 1.50
49 @brettking Brett King Moven 1.45
50 @blockchainbros Richard BlockChainBros 1.43

 

TOP 100 BRANDS

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It was interesting to see influential brands such as DNotes, Fintechna, Bitcoin Garden and Hedgeable leading the debate. Be sure to download the full analysis for free to get an idea of who are most influential fintech brands!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @DNotes DNotes 100
2 @FINTECHNA FINTECHNA 53.92
3 @Bitcoin Garden Bitcoin Garden 30.32
4 @Forbes Forbes 18.20
5 @Hedgeable Hedgeable 10.69
6 @Money20/20 Money20/20 9.52
7 @Finextra Finextra 9.05
8 @TechCrunch TechCrunch 7.40
9 @Citi Citi 6.81
10 @Wharton FinTech Wharton FinTech 6.52
11 @Sbootcamp FinTech Sbootcamp FinTech 6.10
12 @The Economist Events The Economist Events 5.84
13 @frenchweb frenchweb 5.75
14 @City A.M. City A.M. 5.11
15 @American Banker American Banker 4.90
16 @Innovate Finance Innovate Finance 4.86
17 @The Economist The Economist 4.78
18 @Stone & Chalk Stone & Chalk 4.68
19 @Fintech Week Fintech Week 4.38
20 @techstars techstars 4.33
21 @VentureBeat VentureBeat 4.22
22 @TransferWise TransferWise 4.12
23 @Nasdaq Nasdaq 3.71
24 @Startupbootcamp Startupbootcamp 3.58
25 @markITwrite Tech markITwrite Tech 3.52
26 @Let’s Talk Payments Let’s Talk Payments 3.52
27 @UKTI UKTI 3.51
28 @FinTech HK FinTech HK 3.51
29 @Finovate Finovate 3.43
30 @CoinDesk CoinDesk 3.43
31 @CCEDK ApS CCEDK ApS 3.40
32 @PWM PWM 3.38
33 @finteCH zurich finteCH zurich 3.32
34 @Minh Q. Tran Minh Q. Tran 3.29
35 @SAN InnoVentures SAN InnoVentures 3.01
36 @UBS UBS 2.98
37 @Finance2.0 – FinTech Finance2.0 – FinTech 2.82
38 @Data Natives Data Natives 2.79
39 @Bloomberg TV Bloomberg TV 2.77
40 @Level39 Level39 2.75
41 @Prosper Loans Prosper Loans 2.72
42 @Dataconomy Dataconomy 2.72
43 @CommonBond CommonBond 2.70
44 @LaTribune LaTribune 2.70
45 @payname payname 2.67
46 @Tech in Asia Tech in Asia 2.59
47 @France FinTech France FinTech 2.59
48 @Fintech Switzerland Fintech Switzerland 2.57
49 @Xignite Xignite 2.53
50 @The Financial Brand The Financial Brand 2.53

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around fintech. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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