70% of B2B marketers are creating more content than they did one year ago

This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Why? Well, they’re probably looking at the results of their B2C colleagues in content marketing. Smart move you think, but nowadays everybody is creating more content and volume is certainly not the answer.

change_in_b2b_content_creation

It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. The most important part of content is to actually get people to read it. We’re here to help!

We have just built a new tool that allows you to find influencers using your latest blog or white paper. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers.

Before it took up to an hour to find 20 relevant influencers, now you can do it in less than a minute…

Find Influencers Using Your Own Content

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Top 100 B2B Marketing Twitter Influencers

We also analysed the B2B marketing discussion last year and this year’s analysis shows how fragmented this discussion really is. We see some brands and individuals being present throughout both years but most accounts are new in this list. If we compare it to the content marketing discussion we find lots of smaller accounts driving influence.

Compared to content marketing we see less volume, and a less mature discussion (to illustrate: the volume of the online content marketing discussion tripled in less than a year!) . This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise.

If you’re looking to follow excellent thought leaders in the B2B marketing space (brands and individuals alike) be sure the follow the account in the list below.

Rank Twitter Handle Name PageRank (Normalised)
1 @MarketingProfs Ann Handley 100
2 @NetProspex NetProspex 75.32
3 @MarketingB2B B2B Marketing 55.45
4 @Pardot Pardot 41.52
5 @Uberflip Uberflip 37.15
6 @francoismat Francois Mathieu 30.15
7 @ActOnSoftware Act-On Software, Inc 29.19
8 @FierceCMO FierceCMO 28.97
9 @CopywriterTO Rachel Foster 26.1
10 @marketo Marketo 25.46
11 @will_lam Will Lam 23.78
12 @Demandbase Demandbase 22.88
13 @ronsela Ron Sela 22.82
14 @JasonMillerCA Jason A Miller 22.78
15 @rickwhittington Rick Whittington 20.45
16 @LinkedInMktg LinkedIn Marketing 16.44
17 @JeffZelaya Jeff Zelaya 15.82
18 @TonyZambito TonyZambito 15.79
19 @CRyanFusionMkt Christopher Ryan 14.42
20 @SocedoApp Socedo 14.29
21 @BrennerMichael Michael Brenner 14.13
22 @GlenWestlake Glen Westlake 13.9
23 @toprank TopRankMarketing.com 13.69
24 @CarlaJohnson Carla Johnson 13.51
25 @Marketri Debra Andrews 12.89
26 @leeodden Lee Odden 12.75
27 @CMO_com CMO.com 12.43
28 @rachelloumiller Rachel Miller 12.21
29 @dougkessler Doug Kessler 11.98
30 @Oktopost Oktopost 11.47
31 @exploreb2b ExploreB2B 11.3
32 @Iconsive Iconsive 11.17
33 @CMOEssentials CMO Essentials 11.11
34 @KatieDuncanKD Katie Duncan 10.53
35 @ariba Ariba 10.14
36 @SalesStaffLeads SalesStaff 9.55
37 @DG_Report Demand Gen Report 9
38 @Snap_App SnapApp 8.92
39 @bbstrategies BlueBird Strategies 8.63
40 @TomPick Tom Pick 8.54
41 @Evergage Evergage 8.44
42 @LeadForensics Lead Forensics 8.38
43 @PamDidner Pam Didner 8.36
44 @6senseInc 6sense 8.34
45 @amandamaks Amanda Maksymiw 8.25
46 @basebot John Bottom 8.15
47 @RedBaseLists Red Base Interactive 8.07
48 @Lattice_Engines Lattice Engines 7.98
49 @wittlake Eric Wittlake 7.92
50 @equanstrom Eric Quanstrom 7.87
51 @ColinShaw_CX Colin Shaw 7.72
52 @Avishai_Bitton Avishai Bitton 7.8
53 @cahidalgo Carlos Hidalgo 7.66
54 @bobapollo Bob Apollo 7.49
55 @BMANational BMANational 7.35
56 @CrimsonCEO Glenn Gow 7.32
57 @siriusdecisions SiriusDecisions 7.26
58 @PamellaNeely Pam Neely 6.92
59 @mintigo Mintigo 6.88
60 @SEOZib SEO Zib 6.86
61 @RuthPStevens Ruth P Stevens 6.84
62 @madisonlogic Madison Logic 6.73
63 @Roypovar Roy Povarchik 5.91
64 @irfanahmad1989 Irfan Ahmad 5.82
65 @VladoBotsvadze Vladimer Botsvadze 5.66
66 @Megan_Marie_T Megan (Toohey)Tonzi 5.61
67 @gdaviddodd G. David Dodd 5.53
68 @tomdebaere Tom De Baere 5.36
69 @JacobShama Jacob Shama 5.35
70 @radius Radius 5.25
71 @spotONvision spotONvision 5.13
72 @Barnes_Hank Hank Barnes 5.01
73 @seosmarty Ann Smarty 4.99
74 @mmbeekman mark beekman 4.94
75 @ContentAssets Content Assets 4.93
76 @Leanback_blog The Economist Group 4.91
77 @GregAlexander Greg Alexander 4.85
78 @REALLYB2B Really B2B 4.8
79 @scotmckee Scot McKee 4.76
80 @TheMezzGroup The Mezzanine Group 4.74
81 @Exchangeleads Exchangeleads 4.7
82 @socialmedia2day Social Media Today 4.69
83 @relevance Relevance 4.65
84 @akennada Anthony Kennada 4.62
85 @GregHeadAZ Greg Head 4.58
86 @social123 Social123 4.44
87 @ilonah Ilona Hitel 4.43
88 @OiConf Online Influence 4.38
89 @AHZimmerman Andy Zimmerman 4.36
90 @PointToPointInc Point To Point, Inc. 4.32
91 @CrimsonMktg Crimson Marketing 4.24
92 @KoMarketing KoMarketing 4.15
93 @brainshark Brainshark 4.02
94 @cate Cate Conroy 3.9
95 @ryan_axford Ryan Axford 3.89
96 @andybargery Andy Bargery 3.84
97 @sangramvajre Sangram Vajre 3.76
98 @tones810 Tony Yang 3.7
99 @MultiView MultiView 3.64
100 @meisenberg Meagen Eisenberg 3.24

 

At Onalytica we love building these lists and want to provide great insights for digital communities. If you’re interested in other topics (such as Machine to Machine, WearablesInternet of Things, …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals and brands listed are undoubtedly influential when it comes to driving discussion in B2B Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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