Build your Influencer Strategy in 5 mins

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What is your main objective?

Brand Awareness & Perception

Gain visibility with your target audience through influencers

Employee Advocacy

Market your brand through your employees

Account Based Marketing

Target your Key Accounts by combining Social Selling & Influencer Marketing

Demand Gen

Drive new business by collaborating with the right influencers

Event Impact

Give your event major amplification on social media

Issue Tracking & Brand Reputation

Work with influencers to manage your brand reputation

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What main KPI will you use?

6qo5

Volume of Influencer Brand Posts~Brand Share of Voice vs. Competitors~Influencer Brand Posts (on key topics only)~Brand Influencer Reach~Audience Social Engagement~Site Traffic

Volume of Influencer Brand Posts~Brand Share of Voice vs. Competitors~Number of influencers Engaged by Employees~Number of Influencer & Employee Interactions~Audience Social Engagement~Site traffic

Volume of Influencer Brand Posts~Brand Share of Voice vs. Competitors~Influencer Brand Posts (on key topics only)~Influencer Shares of Brand Content~Audience Social Engagement~Site Traffic

Volume of Influencer Brand Posts (gated content)~Brand Share of Voice vs. Competitors~Influencer Shares of Gated Brand Content~Audience Social Engagement~Site Traffic~Content Views / Downloads

Volume of Influencer Brand Posts~Brand Share of Voice vs Competitors~Total Reach of Influencer Brand Posts~Brand Key Topic Association Trend~Influencer Brand Posts (on key topics only)~Influencer Shares of Event Content

Volume of Influencer Brand Posts~Brand Share of Voice vs Competitors~Total Reach of Influencer Brand Posts~Audience Social Engagement~Influencer Positive Reputation Driver Brand Posts~Influencer Brand Posts Key Message Penetration

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Your Perfect Influencer

Expertise

Which topics should the influencer be knowledgeable about?

Audience

Who do you want to reach with your campaigns? Is the audience C-Level executives, government policy makers or journalists? Which networks are best to reach that audience?

C-Suites~CIOs~CTOs~CISOs / CSOs~CMOs~CFOs~IT Managers~Marketing Managers~Finance Managers~Doctors~Teachers~High Net Worth Individuals~Developers~Academics~Policy Makers~Journalists~General Consumers~Millennials~Gen Zs

Location

Where is your target audience located?

Channels

Twitter

Facebook

Instagram

Blogs

YouTube

Which channels are most important to reaching your target audience?

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What Content will you create?

Onalytica Tip

What do you want to work with influencers on? Some influencers are great for speaking at your event, others will prefer to write a blog, while some can amplify your content to a large audience.

Some things to consider when you pick an engagement tactic:

Is this something you can deliver in your own department, or will you have to liaise with other teams?

Is this something you're already doing, or will you need to secure additional resource?

Will you be able to measure the impact influencers have on your desired KPI?

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