Onalytica An Evaluation Brand Influencer Partnerships

An Evaluation of Brand Influencer Partnerships

By on December 13, 2018 in Education

We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study into exactly how brand-influencer partnerships work as told by the influencers and brands themselves. Included in this report are lots of key

Is Employee Advocacy Just for B2B?

By on November 12, 2018 in Education, Marketing

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Because

Onalytica STEM top influencers, brands and publications

STEM: Top Influencers, Brands and Publications

By on July 25, 2018 in Influencer Identification, Tech

STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in schools. Rather than teach these four disciplines as separate subjects, grouping them together under the heading STEM means schools take a more interdisciplinary approach, often integrating real-world applications

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