Onalytica An Evaluation Brand Influencer Partnerships

An Evaluation of Brand Influencer Partnerships

By on December 13, 2018 in Education

We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study into exactly how brand-influencer partnerships work as told by the influencers and brands themselves. Included in this report are lots of key

Influencer Marketing Tips Going Into 2019

By on November 22, 2018 in Education, Marketing

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create

Giving Pharmaceuticals an Influencer Health Kick

By on July 26, 2018 in Education, Marketing

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process Celebrity endorsements are risky and less effective than using social influencers It is well documented that a great number of Pharmaceutical and Life Sciences

Interview with Antonio Grasso

By on June 7, 2018 in Interviews, Tech

Antonio Grasso – Founder of Digital Business Innovation | Digital Transformation Addict | Influencer | Speaker Key Topics: Digital Transformation, Cyber Security, Artificial Intelligence, Internet of Things, Distributed Ledgers (Blockchain and Tangle), Fintech, Data Science Location: Napoli, Italy Bio: Antonio Grasso, who started out as a developer and software architect in the IT industry, has

Interview with ​Lillian Pierson, P.E.

By on May 29, 2018 in Interviews, Marketing

​Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals Key Topics: AI, IoT, Big Data, Data Science Location: Global with a predominantly US audience and client base Bio: Lillian Pierson is a Data Strategist that specializes in training and advising. She’s a licensed Professional Engineer in

Interview with ​Carme Artigas

By on May 25, 2018 in Interviews, Marketing

Carme Artigas – Co-founder and CEO, Synergic Partners, a Telefonica Company Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation Location: Madrid, Spain Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Carme Artigas has more than

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