Can Employee Advocacy Drive Sales?

By on February 14, 2019 in Education

Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales tools are sitting in their offices; employees. People trust people, it’s why influencer marketing has become so popular

Onalytica Interview Rob McCargow

Interview with Rob McCargow

By on February 4, 2019 in Interviews, Tech

Rob McCargow – Director of AI at PwC UK Key Topics: Artificial Intelligence, Future of Work, Ethics Location: London, UK Bio: Rob works with partners across academia, government, technology vendors, start-ups, and other key stakeholders, in order to drive innovation within PwC and develop new services for clients. He is an evangelist for responsible

Interview with David Jimenez Maireles

By on January 30, 2019 in Finance, Interviews

David Jimenez Maireles – Country Head Spain at Raisin | FinTech Influencer Key Topics: Banking, Innovation, FinTech, Customer Experience (CX) and Open Banking Location: Berlin & Madrid Bio: David Jiménez Maireles is Country Head of Spain at Raisin. He heads up Raisin’s business in Spain, to lead marketing, and growth efforts and forging key partnerships with


Interview with Vladimer Botsvadze

By on January 24, 2019 in Interviews, Tech

Vladimer Botsvadze – Entrepreneur, Fortune 500 Consultant, Professor & Keynote Speaker   Key Topics: Social Media (Top 1% in 2019), Digital Marketing (Top 1% in 2019), Retail Tech (#2 in 2019), Gamification (#2 in 2019), UKGovTech (#3 in 2019), Disruptive Technology (#7 in 2018), IoT (#9 in 2018), Customer Experience (#10 in

Interview with Brian Hansford

By on January 8, 2019 in Interviews, Marketing

Brian Hansford – VP of Marketing Performance at Heinz Marketing Key Topics: B2B Marketing, Demand Generation, and Marketing Technology Location: Redmond, WA USA Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years.  I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders

Interview with Joanna Young

By on December 21, 2018 in Interviews, Tech

Joanna Young – Solution Partner, ThreeBridge Solutions, Executive Digital Advisor Key Topics: Business Transformation, Talent Management, Digital Strategy, IT Service Management Location: New England, USA Bio: Joanna Young has executive-level experience in CIO and CFO positions, with a proven track record providing digital leadership and guidance to executives, teams, and individuals from the

Interview with Jos Creese

By on December 20, 2018 in Interviews, Tech

Jos Creese – Digital Advisor, Business Consultant, Researcher, Coach, Experienced CIO Key Topics: Change Leadership, Digital Transformation, Cyber Resilience, Marketing, Public Sector Modernisation Location: UK based, travelling widely Bio: With over 30 years IT leadership experience, Jos has held a variety of CIO roles and non-executive director positions.  He is a recognised independent