Onalytica An Evaluation Brand Influencer Partnerships

An Evaluation of Brand Influencer Partnerships

By on December 13, 2018 in Education

We are very excited to announce that we have publish An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study into exactly how brand-influencer partnerships work as told by the influencers and brands themselves. Included in this report are lots of

Influencer Marketing Tips Going Into 2019

By on November 22, 2018 in Education, Marketing

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create

Onalytica Influencers are people not campaigns-header

Influencers are People, NOT Campaigns

By on March 12, 2018 in Education, Marketing

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case

Onalytica Influencer-Marketing-14-pearls-wisdom

14 Influencer Marketing Pearls of Wisdom

By on October 26, 2017 in Education, Marketing

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.  This guide

How to Identify Your Target Influencers

By on September 12, 2017 in Education, Marketing

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right

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