Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...

A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason...

Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase. We know what influener marketing is, why...

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...

Last month, I co-authored a white paper called  The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be...

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is...

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...

Last month we published a blog post entitled '5 Most Common Reasons why Influencer Marketing Fails'. Now, while we are confident that this article was helpful in pinpointing exactly where brands...

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands' perspective: why B2B brands should do influencer marketing or how B2B brands can...

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises...

It seems like five minutes ago we entered 2016, yet here we are within what feels like a blink of an eye getting ready to see off yet another year and sing our hearts out to Auld Lan Syne. However,...

In 2016 we were busy as ever publishing lots of influencer lists on new and exciting topics. As the year draws to a close we thought we would look back and see which of our blogs resonated the most...

Here are some of the most common questions we get asked about influencer marketing: 1. What is Influencer Marketing? Influencer marketing is the practice of marketing to people who influence your...

Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Data breaches...

Open source is the practice of granting universal access to a product's design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is...

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place...

The Big Data technology and services market is one of the fastest growing, multi-billion dollar industries in the world. This market is expected to grow at a 26.4% compound annual growth rate to...

Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. In 2015 we uncovered the top 100 cloud influencers and brands in our blog, and we were keen...

There are thousands of charities and campaigns around the world focused on the prevention and extinction of the dreaded ‘C’ word. Each of these organisations has a slightly different demographic,...

Globalization and social media have changed the way influencer marketing operates on a global and local level. Although every influencer typically has more influence in their local region it is now...