8 Tips for B2B Christmas Marketing

8 Tips for Your B2B Christmas Marketing

By on November 24, 2016 in Education, Marketing

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing before our very eyes, which means before we know it, Christmas and all of the excessive calories and

Onalytica How to Market to Millennials

How to Effectively Market to Millennials

By on November 10, 2016 in Education, Marketing

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. After all, each generation differs vastly from the generation before, giving each a completely different

Onalytica - eSports: Top 100 Influencers and Brands

eSports: Top 100 Influencers and Brands

By on September 19, 2016 in Gaming, Influencer Identification

eSports is the name given to video game competitions where players play multiplayer video games in teams in front of a live audience. The most common video game genres associated with eSports are real-time strategy, fighting, first-person shooter (FPS), and multiplayer online battle arena (MOBA). Tournaments such as The International, The League of