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STEM: Top Influencers, Brands and Publications

by | Jul 25, 2018 | Influencer Lists, ,

STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in schools. Rather than teach these four disciplines as separate subjects, grouping them together under the heading STEM means schools take a more interdisciplinary approach, often integrating real-world applications into the teachings.

According to the U.S. Department of Education, only 16% of high school students are interested in a career in STEM career. This skill gap has caused a lot of businesses to struggle to fill critical roles in STEM occupations, which in turn leads to sluggish growth. According to a report by STEMconnector.org up to 2.4 million STEM jobs go unfilled. As well as a skills gap there is also a gender gap with only 16% of women globally graduate college with STEM degrees.

As a result of these findings there have been many campaigns which aim to motivate and inspire students to excel in STEM subjects and support stronger collaboration between the industry and schools.


TOP INFLUENCERS

We analysed nearly 2.4M posts on STEM from 18th July 2017 – 18th July 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and uploaded to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top STEM influencers segmented by job role. If you want to see who ranks beyond these lists you can download the full report by clicking the download button below!

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TOP ACADEMICS IN STEM

Below is a list of some of the top academics in STEM. If you want to see who ranks beyond 25 be sure to download the full report!

RankTwitter HandleNameCompanyInfluencer Score
1@AstronautAbbyAbigail HarrisonUniversity of Florida100
2@cultofpedagogyJennifer GonzalezCult of Pedagogy30.6
3@nmpanekNatalie Panekthepanekroom.com64.97
4@ImogenRCoePhDDr. Imogen R. CoeRyerson University21.51
5@sciencegoddessJoanne ManasterUniversity of Illinois19.91
6@sarahdateechurSarah ThomasEduMatch22.85
7@DrEmmaLJohnstonProf Emma L JohnstonUNSW Sydney18.13
8@JenWilliamsEduJennifer WilliamsParticipate (Education)24.6
9@jesswadeDr Jess WadeImperial College19.48
10@ithinkwellHughHugh KearnsFlinders University18.35
11@TeacherCastJeffrey BradburyTeacherCast Educational Network25.43
12@mikamckinnonMika McKinnonSETI Institute18.34
13@kejamesKaren JamesIndependent researcher16.07
14@AtheneDonaldAthene DonaldCambridge University17.24
15@raulpachecoDr Raul Pacheco-VegaCIDE (Centro de Investigación y Docencia Económicas A.C.)16.96
16@misskyritsisEleni KyritsisTeachTechPlay15.87
17@ProfCathHarperProf. Catherine HarperUniversity of Chichester12.3
18@KarlyMouraKarly MouraSun Terrace Elementary Magnet School17.89
19@mariagalanisMaria ArfanakisDeerfield Public Schools District 10914.09
20@Rdene915Rachelle Dene PothRiverview High School12.71
21@sophtalkssciSoph ArthurUniversity of Bath11.48
22@NicolRHowardNicol R. Howard, PhDUniversity of Redlands11.79
23@kevinfoltaKevin FoltaUniversity of Florida11.71
24@SamanthaZYSamantha YammineUniversity of Toronto14.43
25@FunSizeSuzeDr Suze KunduDiscovery12.54

 

TOP ENTREPRENEURS IN STEM

RankTwitter HandleNameCompanyInfluencer Score
1@MayaAjmeraMayaAjmeraSociety for Science & the Public100
2@coolcatteachercoolcatteacherCool Cat Teacher75.02
3@TamaraMcClearyTamaraMcClearyThulium.co54.54
4@markbarnes19markbarnes19 Times 10 Publications32.89
5@brett7threebrett7threeThePeaPod30.16
6@ShellTerrellShellTerrellTeacher Reboot Camp26.64
7@psb_dcpsb_dcUnconventional Ventures27.35
8@YvesMulkersYvesMulkers7wData25.52
9@craignewmarkcraignewmarkCraigslist & Craig Newmark Philanthropies24.53
10@cybelenegriscybelenegrisWebnames.ca27.93
11@DrKatrinaKeeneDrKatrinaKeeneTop Tech EDU32.99
12@ClassofYourOwnClassofYourOwnClass Of Your Own Limited17.04
13@MarijaButkovicMarijaButkovicWomen of Wearables17.43
14@mcmsharksxxmcmsharksxxThe Fins United Initiative14.09
15@SnowHydroSnowHydroScience Borealis9.29

 

TOP INDUSTRY EXPERTS IN STEM

RankTwitter HandleNameCompanyInfluencer Score
1@aimafidonDr Anne-Marie ImafidonMicrosoft100
2@TopCyberNewsLudmila Morozova-BussUN Development90.35
3@alicekeelerAlice KeelerCSD Columbia81.07
4@RichSimmondsZARich SimmondsUN Environment78.14
5@ClassTechTipsMonica BurnsFairsnape67.55

 

TOP INDUSTRY PROFESSIONALS IN STEM

Below is a list of some of the top industry professionals in STEM. If you want to see who ranks beyond 25 you can download the full report by clicking the button below!

RankTwitter HandleNameCompanyInfluencer Score
1@jasonlatimerJason LatimerFleet Science Center100
2@kiranshawKiran Mazumdar ShawBiocoin92.21
3@2morrowknightSean GardnerWorld Communication Forum81.54
4@GoogleExpertUKSusan DolanThe Queen’s Young Leaders Programme56.69
5@annemariayritys Anne-Maria YritysYritys Executive Services53.56
6@EhmeeEmily GraslieThe Field Museum53.18
7@LarisaBDodooLarisa Bowen-DodooBritish Council45.21
8@andi_staubAndreas StaubFehrAdvice & Partners AG35.51
9@sallyeavesSally EavesForbes Technology Council30.1
10@rachelloumillerRachel MillerThulium29.88
11@CaraSantaMariaCara Santa MariaTalk Nerdy Podcast28.8
12@akwyzAntonio Vieira SantosAtos27.78
13@sandy_carterSandy CarterAmazon Web Services26.72
14@StephencgillStephen GillInstitute of Refrigeration26.17
15@GerryMoranGerry MoranCognizant24.1
16@vijaysharma1122Vijay Sharma, PhDNuj Environ Laboratory22.61
17@OttLegalRebelsMarc R GagnéGagne Legal Services21.86
18@camsiemcadamsCamsie McAdamsDiscovery Inc21.03
19@guzmandDanielle GuzmanMercer20.39
20@DrLucyRogersDr Lucy RogersGuild of Makers19
21@HeyDrWilsonDr. Caleph B. WilsonMiltenyi Biotec17.81
22@CunninghamEiEChristine CunninghamEiE (Engineering is Elementary)16.59
23@MVEG001Dr Marguerite Evans-GaleaIndustry Mentoring Network in STEM (IMNIS)16.27
24@mtholfsenMike TholfsenMicrosoft15.7
25@AnjaHoffmannAnja HoffmannSentio Lab15.7
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TOP MEDIA INFLUENCERS IN STEM

RankTwitter HandleNameCompanyInfluencer Score
1@gregfootGreg FootBBC Earth100
2@elakdawallaEmily LakdawallaThe Planetary Society96.65
3@EWmdavisMichelle DavisEdWeek Market Brief81.95
4@JenLucPiquantJennifer OuelletteQuanta magazine73.49
5@TomChiversTom Chiverstomchivers.com35.89

 

TOP POLITICAL INFLUENCERS IN STEM

RankTwitter HandleNameCompanyInfluencer Score
1@ScienceChiefAuChief ScientistAustralian Governement100
2@KirstyDuncanMPKirsty DuncanLiberal MP Canada35.75
3@EvaKailiEva KailiEuropean Parliament20.12

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online STEM conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
Onalytica STEM Network Map

TOP BRANDS IN STEM

Below is a list of the top 50 brands in STEM. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@StemettesStemettes 💙 ★ # +100
2@Science_AcademyAustralian Academy of Science60.84
3@girlscoutsGirl Scouts60.35
4@EduporiumEduporium54.82
5@GirlsWhoCodeGirls Who Code38.41
6@RaytheonRaytheon35.99
7@MfgStoriesManufacturingStories35.9
8@UNESCOUNESCO35.74
9@NSFNational Science Foundation33.12
10@wefWorld Economic Forum32.81
11@GE_FoundationGE Foundation32.64
12@BostonSchoolsBostonPublicSchools32.45
13@MicrosoftMicrosoft30.89
14@4H4-H29.92
15@FIRSTweetsFIRST29.22
16@Bayer4CropsUSBayer CropScience US28.1
17@AdvocateforEdThe Edvocate26.37
18@TheAMRCAdvanced Manufacturing Research Centre25.94
19@CREATE_EDU_PROJThe CREATE Education Project25.13
20@CooneyCenterCooney Center24.92
21@100Kin10100Kin1024.16
22@DiscoveryEdDiscovery Education23.75
23@thewisecampaignWISE23.29
24@MicrosoftEDUMicrosoft Education22.58
25@SASsoftwareSAS Software21.81
26@PlayCraftLearnMinecraft Education21.53
27@ScienceAUScience&TechnologyAU20.43
28@theNASEMNational Academies20.04
29@STEMconnectorSTEMconnector19.49
30@MillionWMentorsMillion Women Mentors17.82
31@PTECHNETWORKP-TECH17.59
32@ENERGYEnergy Department17.11
33@TheIETIET16.46
34@aaasAAAS15.04
35@NSTANatSciTeachAssoc14.93
36@ScienceReportScienceScreenReport14.71
37@chiuniUni of Chichester14.38
38@CognizantCognizant14.22
39@WSP_UKWSP in the UK14.16
40@SASCanadaSAS Canada14.06
41@PLTWorgProject Lead The Way14.04
42@leversinheelsLevers in Heels13.91
43@nyutandonNYU Tandon13.74
44@texthelpTexthelp for Edu13.7
45@usedgovUS Dept of Education13.66
46@royalsocietyThe Royal Society13.58
47@TeachingSTEMTeaching STEM13.44
48@GirlsinTechGirls in Tech13.42
49@CSIROnewsCSIRO13.35
50@Imported_Fun✨ Inspire Them…✨13.28

TOP 50 PUBLICATIONS IN STEM

Below is a list of the top 50 publications in STEM. If you want to see who ranks from 1-100 be sure to download the full report!

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RankTwitter HandleNameInfluencer Score
1@TechCrunchTechCrunch100
2@ForbesForbes83.73
3@EdTech_K12EdTech K–12 Magazine50.98
4@mashableMashable47
5@EducationDiveEducation Dive46.23
6@educationweekEducation Week44.94
7@nytimesThe New York Times41.68
8@naturenature39.74
9@techedvocatethetechedvocate38.48
10@WomanthologyUKWomanthology33.05
11@sciamScientific American31.45
12@WIREDWIRED30.66
13@WSJThe Wall Street Journal29.31
14@eschoolnewseSchool News27.89
15@Educ_TechnologyEducation Technology27.71
16@sciencemagazineScience Magazine27.37
17@TheEconomistThe Economist25.93
18@businessBloomberg25.73
19@itworldcaIT World Canada25.09
20@ReutersReuters Top News24.67
21@vergeThe Verge23.89
22@siliconrepublicSiliconRepublic22.08
23@CosmosMagazineCosmos Magazine19.89
24@BBCBBC19.81
25@GizmodoGizmodo19.29
26@scifriScience Friday19.08
27@TheAtlanticThe Atlantic18.93
28@QuantaMagazineQuanta Magazine18.89
29@ComputerWeeklyComputerWeekly18.25
30@MediumMedium17.51
31@crscienceCRS17.21
32@The74The 7416.88
33@newscientistNew Scientist16.79
34@IncInc.16.49
35@CNETCNET16.38
36@CNBCCNBC16.09
37@FinancialTimesFinancial Times15.95
38@RecodeRecode15.87
39@TriplePunditTriplePundit.com15.18
40@techUKtechUK14.22
41@engadgetEngadget14.21
42@InnoTechTodayInnovation & Tech Today14.2
43@businessinsiderBusiness Insider13.22
44@PCMagPCMag12.98
45@PopSciPopular Science12.91
46@WomenatForbesWomen@Forbes12.46
47@AcademyTodayAcademy Today12.44
48@BBCClickBBC Click12.25
49@SciGirlsSciGirls11.71
50@physorg_comPhys.org11.63

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around STEM.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.


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Top Influencers, Brands and Publications

Download this free report which reveals the top influencers, brands and publications in STEM.