Retail Fashion: Top 300 Influencers, Brands and Publications

Retail fashion makes up a large section of the consumer good market. It is a market which is typically distinguished by rapid shifts in consumer demand, a large number of competitors and brief product life cycles. Retail fashion is the ensemble of three divisions in fashion; couture, ready-to-wear and mass fashion. In 2015, the fashion industry contributed £28 billion to the UK economy alone. It is an industry which is constantly evolving through trends, art movements, economic demands and digital expansion.

We were very interested in seeing which influencers, brands and publications were leading the discussion in the fashion industry on social media, so we sourced the leading influencers, brands and publications from Instagram, YouTube and twitter mentioning all the keywords relevant to the retail fashion industry. We then added these accounts into our database, categorised and curated by hand a list of the top 300 influencers, brands and publications ranked on a combination of the 4 Rs (Resonance, Relevance, Reach and Reference) using their Twitter data. These accounts were then added into our Influencer Relationship Management software (IRM) where we could map and analyse their conversations.

WHO ARE THE INFLUENCERS?

Below you can see a network map of the conversations among the top retail fashion influencers. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below is a list of the top 50 retail fashion influencers. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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WHAT ARE THEY SAYING?

From the word cloud above you can see some of the words that resonate the most among the influencers. New York, London, Milan and Paris fashion weeks have been a key focus of conversation among brands and individuals, and as a result some of the most popular hashtags used have been #nyfw, #lfw and #fw17.  Similarly, models and couture-related topics were a common driver of interest. The name ‘Hadid’, surname of it-girls Gigi and Bella Hadid, was mentioned on numerous occasions due to their vast influence in the fashion industry. Haute couture stands firmly at the centre of conversations due to the impact it has on retail fashion as a whole; fashion houses create trends which are then mimicked and recreated for cheaper ‘en masse’ by high street brands. 

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WHO ARE THE BRANDS?

Below you can see another network map created with in IRM. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Here is a list of the top 50 retail fashion brands. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

Rank	Name	Instagram	Twitter	Influencer Score
1	Chloé	chloe	chloefashion	100
2	CHANEL	chanelofficial	CHANEL	73.33
3	gucci	gucci	gucci	66.65
4	Versace	versace_official	Versace	65.21
5	Vogue Runway	voguerunway	VogueRunway	62.36
6	Tommy Hilfiger	TommyHilfiger	TommyHilfiger	45.82
7	Off-White™	off____white	OffWht	73.62
8	Balmain	balmain	Balmain	45.76
9	Balenciaga	balenciaga	BALENCIAGA	45.56
10	Alexander McQueen	alexandermcqueen	McQueen	44.18
11	GIVENCHY	givenchyofficial	givenchy	42.11
12	H&M USA	hm	hmusa	35.85
13	Roberto Cavalli	roberto_cavalli	Roberto_Cavalli	35.12
14	Topshop	topshop	Topshop	30.26
15	London Fashion Week	londonfashionweek	LondonFashionWk	26.52
16	ASOS	ASOS	ASOS	25.64
17	Louis Vuitton	LouisVuitton	LouisVuitton	23.27
18	PRADA	Prada	Prada	22.04
19	Maisons de Mode	maisonsdemode	maisonsdemode	21.68
20	Louis Vuitton UK	louisvuitton	LouisVuitton_UK	21.68
21	Minnies Boutique	minniesboutique	MinniesBoutique	21.68
22	TOM FORD	TOMFORD	TOMFORD	21.44
23	HUGO BOSS	HUGOBOSS	HUGOBOSS	20.57
24	NYFW	nyfw	nyfw	19.97
25	FashionWeek	fashion_week	FashionWeek	16.59
26	CFDA	cfda	CFDA	15
27	ASOS Menswear	asos_menswear	ASOS_Menswear	14.65
28	LANVIN	LANVINofficial	LANVINofficial	14.4
29	MANGO	Mango	Mango	12.14
30	Jean Paul Gaultier	jpgaultierofficial	JPGaultier	10.32
31	Zac Posen	zaczacposen	Zac_Posen	10.2
32	Marc Jacobs	themarcjacobs	themarcjacobs	9.28
33	MACcosmetics	maccosmetics	MACcosmetics	9.13
34	Manolo Blahnik	manoloblahnikhq	ManoloBlahnik	8.83
35	Bershka	bershkacollection	Bershka	8.79
36	Superdry	superdryglobal	Superdry	8.67
37	Design Museum	designmuseum	DesignMuseum	5.66
38	Free People	freepeople	FreePeople	5.66
39	Public Desire	PublicDesire	PublicDesire	5.53
40	FashionweekNYC	FashionweekNYC	FashionweekNYC	4.6
41	YOOX	yoox	yoox	4.58
42	LA Fashion Week	LAFW	LAFW	4.38
43	Bulgari	Bulgariofficial	Bulgariofficial	4.26
44	Debenhams	Debenhams	Debenhams	4.13
45	models.com	modelsdot	models	3.95
46	H&M United Kingdom	hm	hmunitedkingdom	3.78
47	The Fashion Network	thefashionnetuk	TheFashionNetUK	3.78
48	Massimo Dutti	massimodutti	massimodutti	3.68
49	Next Models	NextModels	NextModels	3.62
50	Next	nextofficial	nextofficial	3.45

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WHAT ARE THEY SAYING?

The brands’ key focus of conversation revolves around fashion shows and collections. New York fashion week resonated the most, followed by Paris and London fashion weeks. Individual brand collections were also key drivers of interest; particularly couture collections by fashion giants Louis Vuitton, Gucci, Givenchy and Versace. What we can gather from this word cloud is that brands tend to tweet about brand-centric topics; often posting about the season’s latest creations.

WHO ARE THE PUBLICATIONS?

Here is another network map of the top retail fashion publications. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below is a list of the top 50 retail fashion publications. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

Rank	Name	Instagram	Twitter	Influencer Score
1	i-D	i_d	i_D	100
2	Fashionista.com	fashionista_com	Fashionista_com	61.3
3	WWD	wwd	wwd	53.79
4	BFC	britishfashioncouncil	BFC	37.33
5	Menswear Style	menswearstyle	MenswearStyle	37.23
6	Seventeen	seventeen	seventeen	32.94
7	Dazed	dazed	Dazed	25.53
8	The Source Magazine	thesource	TheSource	24.8
9	AnOtherMagazine	anothermagazine	AnOtherMagazine	23.59
10	Who What Wear	whowhatwear	WhoWhatWear	21.14
11	InStyle	instylemagazine	InStyle	17.81
12	Harper’s Bazaar UK	bazaaruk	BazaarUK	17.13
13	Marie Claire	marieclaireuk	marieclaireuk	15.15
14	The Cut	thecut	TheCut	13.78
15	Streetwear DaiIy	streetweardaily	StreetwearDaiIy	13.13
16	Blog and the City	blogandthecity	BlogAndTheCity1	11.97
17	RCFA	fashion_critic_	Fashion_Critic_	10.79
18	Grazia UK	graziauk	GraziaUK	10.65
19	Fashions Finest	fashionsfinestmag	fashionfinest	10.47
20	LOOK magazine	lookmagazine	Lookmagazine	9.48
21	Twitter Fashion		TwitterFashion	9.42
22	NET-A-PORTER	netaporter	NETAPORTER	9.22
23	NYT Fashion	nytimesfashion	NYTFashion	8.96
24	Man Repeller	manrepeller	ManRepeller	8.3
25	Fabulous	fabulousmag	Fabulousmag	8.08
26	POPSUGAR Fashion	popsugarfashion	POPSUGARFashion	7.95
27	ELLEUK	elleuk	ELLEUK	7.65
28	New York Magazine	nymag	NYMag	7.59
29	Stylist Magazine	stylistmagazine	StylistMagazine	6.74
30	Highsnobiety	highsnobiety	highsnobiety	6.28
31	ELLE India	elleindiaofficial	ELLEINDIA	5.96
32	GQ Style	gqstyle	GQStyle	5.93
33	Glamour	glamourmag	glamourmag	5.73
34	V Magazine	vmagazine	vmagazine	5.71
35	VOGUE India	vogueindia	VOGUEIndia	5.38
36	Out Magazine	outmagazine	outmagazine	5.19
37	AP Fashion	AP_Fashion	AP_Fashion	4.98
38	NYT Styles	tmagazine	NYTStyles	4.94
39	New Look Fashion	newlookfashion	NewLookFashion	4.79
40	Men’s Health Style	menshealthstyle	MensHealthStyle	4.72
41	Times Fashion	timesfashion	TimesFashion	4.65
42	Men Style Fashion	menstylefashion	menstylefashion	4.38
43	VOGUE_Germany	voguegermany	VOGUE_Germany	4.28
44	Harper’sBazaar India	bazaarindia	BazaarIndia	4.27
45	Cosmopolitan India	cosmoindia	CosmoIndia	4.27
46	LDNfashion	ldnfashion	LDNfashion	4.16
47	Contentmode	contentmodemagazine	contentmode	4.11
48	Glamour Fashion	glamour_fashion	glamour_fashion	4.09
49	The Industry	indlondon	INDLondon	3.86
50	Men Of Thrift	menofthrift	menofthrift	3.76

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WHAT ARE THEY SAYING?

 

Fashion weeks and shows were also popular drivers of conversation among the top 100 publications. However, style and fashion behaviours more generally prevail the content shared by magazines and blogs. Trends and looks are a key focus area for these influencers and we can see that this resonates through hastags such as #streetstyle and #menswear.

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Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around retail fashion.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

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