As businesses become more global and technological advances in AI and automation change the way we work, so does the landscape of recruitment. Whereas in the past most workers had largely interchangeable skills, now the demand for specialised skills is higher than ever. In addition, millennials who require fulfilment and purpose in their roles are the least likely generation to stay in a job for more than a few years. With skilled employees becoming an increasingly important component of company success, businesses are challenged with attracting and retaining top talent. This poses both a challenge and an opportunity for recruiters, who will need to keep their finger on the pulse of major trends to remain competitive.  

While recruiters will be challenged with identifying skills gaps in a rapidly developing market, we have noticed an interesting trend at Onalytica which can empower business in the talent acquisition process and in retaining talent – social advocacy. Businesses who train their staff to be involved in brand messaging on social channels have a major advantage. The effectiveness of this is two-fold. It allows employees to be involved in company messaging, which increases their affinity to their business and offers them visibility over their impact on the organisation. Simultaneously, this increases brand visibility, perception and customer conversion. Not only do brands benefit from an increase in the number of voices advocating for them, but they also benefit from the fact that these voices are real individuals. And ultimately people buy from people, not brands. 


MAPPING THE COMMUNITY

We were very interested in seeing which brand and individuals were leading the discussion around future of recruitment, so using a comprehensive Boolean search query we analysed over 1.7M tweets mentioning all the recruitment keywords we identified from 20th November 2017 to 20th November 2018. We then identified the top 100 most influential individuals leading the discussion on social media. What we discovered was a very engaged community, with much discussion between individual influencers. Below you can see a network map of the online Future of Recruitment conversation with number one influencer Meghan M Biro at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica Future of Recruitment Top 100 Influencers

 


TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in future of recruitment. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

Rank Twitter Handle Name Influencer Score
1 @MeghanMBiro Meghan M. Biro 100
2 @TamaraMcCleary Tamara McCleary 99.82
3 @HaroldSinnott Harold Sinnott 87.1
4 @guzmand Danielle Guzman 86.73
5 @psb_dc Theodora Lau 84.53
6 @akwyz Antonio Vieira Santos 80.82
7 @alvinfoo Alvin Foo 65.69
8 @TimSackett Tim Sackett 62.22
9 @Josh_Bersin Josh Bersin 58.9
10 @IanKnowlson Ian Knowlson 55.91
11 @david_green_uk David Green 50.62
12 @SvenSemet Sven Semet 47.76
13 @rohae Roger Haenggi 46.35
14 @jeannieymullen Jeanniey Mullen 39.58
15 @kevingreenwnc Kevin Green 37.42
16 @ChristinaDove7 Christina Dove 35.99
17 @kkruse Kathleen Kruse 35.55
18 @pauldaugh Paul Daugherty 34.93
19 @KevinWGrossman Kevin W. Grossman 33.87
20 @marenhogan Maren Hogan 30.38
21 @SteveBoese Steve Boese 30.13
22 @annanaveed Anna Naveed 29.27
23 @HRCurator Dave Millner 29.22
24 @tonyrestell Tony Restell 28.39
25 @jcmeister Jeanne Meister 27.93
26 @mattalder Matt Alder 27.16
27 @rucsb Ruchi Bhatia 25.28
28 @AndySpence Andrew Spence 24.8
29 @ShellyKramer Shelly Kramer 23.55
30 @jacobm Jacob Morgan 23.53
31 @LilianMahoukou Lilian Mahoukou 22.8
32 @WSWMUC Wilko S. Wolters 22.58
33 @jenn_cordeiro Jennifer Cordeiro 22.1
34 @LarryBoyer Larry Boyer 21.24
35 @JenniferMcClure Jennifer McClure 20.98
36 @greg_savage Greg Savage 20.47
37 @RoshaundaDGreen Roshaunda Green 20.45
38 @jackyeclayton Jackye Clayton 18.8
39 @HopeFrank Hope Frank 18.38
40 @MervynDinnen Mervyn Dinnen 18.31
41 @Lars Lars Schmidt 18.05
42 @LOMBARDI_GLORIA Gloria Lombardi 17.15
43 @TrishMcFarlane Trish McFarlane 16.47
44 @rachelloumiller Rachel Miller 15.94
45 @sharonodea Sharon O’Dea 15.15
46 @AnnAPSCo Ann Swain 15.11
47 @PeterLinas Peter Linas 14.98
48 @erinwinick Erin Winick 14.49
49 @GautamGhosh Gautam Ghosh 14.39
50 @CJD_Ardent Christopher J. Dwyer 14.29

 

Download The Full Report

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At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual RealityDigital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around the future of recruitment.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.


ABOUT THE AUTHORS

Joe Fields

Joe Fields – Digital Marketing Manager at Onalytica

Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers.


Eva Evangelou – Senior Customer Success Manager at Onalytica

Eva is a Senior Customer Success Manager at Onalytica. Specialising in strategic consultancy to help customers drive success through an effective influencer marketing strategy.