The Ever-Growing Global Importance of Cybersecurity
Cybersecurity risks are growing in frequency and scale. At $600 billion, the global cost of cybercrime has reached 0.8% of the world’s GDP, according to a 2018 McAfee report. Attacks against businesses have nearly doubled in the last 5 years, according to WEF. UK Government’s latest Cyber Governance Health Check report shows that only 16% of FTSE 350 businesses have a “comprehensive understanding” of the potential disruption and monetary impact a cybersecurity attack may have. According to a recent report by Avast, 55% of all programs installed worldwide are out of date. Many outdated applications contain vulnerabilities, and should be updated immediately for security reasons. In the words of Ginni Rommety, the CEO of IBM, “Cyber Crime Is The Greatest Threat To Every Company In The World”.
Cybersecurity Landscape & RSA Conference 2019
Cybersecurity as a topic is thriving, and so is the RSA Conference, the world’s biggest cybersecurity conference held in San Francisco from the 4th to the 8th of March. RSA 2019 gathers the brightest cybersecurity minds and experts for a week full of compelling keynotes and sessions. Hundreds of brands showcase their latest achievements within the highly competitive market of cybersecurity innovation. State-of-the-art security tools, the smartest privacy protection algorithms, and the best ways to outwit cybercriminals are front of mind for any cybersecurity conference, and RSA 2019 is no exception. Aside from the latest and greatest in the world of cybersecurity, RSA 2019 focused on diversity and inclusion, with a variety of keynotes and initiatives, including the She Speaks Security forum.
Mapping the Community
In order to understand the influencer network of the Twitter conversation powered by 42,000 attendees, 700 speakers, 650 exhibitions, 17 keynotes, and 550 sessions, we analysed 128.9K posts from 4th to 8th of March on the RSA conference, and identified top 100 most influential cybersecurity professionals. What we found is a diverse, actively engaged influencer community, with the top influencer, Microsoft Cybersecurity CTO Diana Kelley at its core.
The influencer map below was created with our Influencer Relationship Management software (IRM).
TOP 100 INFLUENCERS
We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in cybersecurity. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.
|Rank||Twitter Handle||Name||Role||Influencer Score|
|6||@ajohnsocyber||Ann Johnson||Tech Professional||76.61|
|8||@Zulfikar_Ramzan||Zulfikar Ramzan||Tech Professional||69.96|
|9||@joshcorman||Josh Corman||Tech Professional||59.92|
|10||@Grifter801||Neil Wyler||Tech Professional||55.62|
|11||@DrHughThompson||Hugh Thompson||Tech Professional||55.5|
|12||@Raj_Samani||Raj Samani||Tech Professional||49.87|
|13||@euroinfosec||Mathew J Schwartz||Blogger||49.33|
|14||@Todd_Inskeep||Todd Inskeep||Management Consultant||48.61|
|17||@RobertMLee||Robert M. Lee||Entrepreneur||44.67|
|20||@mediaphyter||Jennifer Leggio||Management Consultant||41.16|
|22||@sbj24||Sian John||Tech Professional||41.06|
|25||@RubyZefo||Ruby Zefo||Tech Professional||37.51|
|26||@cnoanalysis||Sergio Caltagirone||Tech Professional||37.25|
|28||@DAlperovitch||Dmitri Alperovitch||Tech Professional||36.92|
|31||@Beaker||Chris Hoff||Tech Professional||35.08|
|32||@AmitElazari||Amit Elazari||Tech Professional||34.93|
|33||@JulieSBrill||Julie Brill||Tech Professional||34.56|
|37||@wickett||James Wickett||Tech Professional||32.98|
|39||@edskoudis||Ed Skoudis||Tech Professional||30.53|
|41||@benrothke||Ben Rothke||Tech Professional||28.67|
|45||@astepanovich||Amie Stepanovich||Legal Professional||27.86|
|48||@jjx||Jennifer Minella||Tech Professional||27.27|
|49||@CISAKrebs||Chris Krebs||Political/Government Official||27.21|
Download the Full Report
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?
Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around the future of recruitment.
The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with the future of recruitment on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.
ABOUT THE AUTHOR
Inga is passionate about in-depth insights and analytics, determined to solve complex data and insights problems, using data to answer the difficult “So what?” question, and advising clients on the best data-fuelled PR strategies. Prior to Onalytica Inga worked as a Head Media Analyst for Cision UK, keeping a close eye on media reputation of top technology and consumer brands.