Onalytica - Influencer Marketing, Keeping it Real!

Influencer Marketing – Keeping it Real

By on April 3, 2014 in Education, Marketing

In his recent article The Slippery Slope of Influencer Marketing, Mark Schaefer writes about how he is conscious of the need to turn down offers of paid opportunities from companies hoping to leverage his personal brand to achieve their marketing goals. As a high-profile blogger (or “influencer” – for what

Onalytica - Top ERP Thought Leaders

Top ERP Thought Leaders

By on February 20, 2014 in Influencer Identification, Marketing

Enterprise Resource Planning (ERP) systems are used by large organizations to integrate business processes across various departments, and optimize their workflow. However, recent research from Gartner asserts that traditional (or “legacy”) ERP solutions are under threat from cheaper, more flexible systems as cloud-based solutions continue to mature. Industry giants SAP and Oracle