An introduction to Onalytica

Onalytica transforms what is being published and debated online into actionable intelligence.

We do this through complex quantitative analysis based on best-of-breed science (including the Nobel Prize winning kind); often put into perspective by an experienced analyst.

By analysing the millions of contributions to the online debate we can not only determine precisely who are influential in the debate; what makes them happy or unhappy; which features they love and which they hate; we can quite precisely predict how many more (or less) will decide to purchase a particular product or service in the foreseeable future.

We deliver our services as reports, in-person briefings, direct access to analysis tools and as direct feeds into corporate management information systems.

Our clients include Microsoft, Roche, Nissan, Unilever, Orange, Dyson, Nokia, Sara Lee, Foster's Group and UK government organisations such as DEFRA, the Home Office, the Central Office of Information (COI). Through a growing number of leading advertising/PR/MarCom agencies we indirectly serve hundreds of household brands.