Unprompted online conversations, statements and news create an online reflection of real-life events and issues; as well as the thoughts of the individuals affected.
The data that forms this digital mirror of the world provides a gold mine of information. However, unlocking the data is not straight forward as it requires a set of complex skills and techniques.
Onalytica has built a portfolio of solutions which enable organisations to easily unlock the huge latent value of online data.
The solutions are built on our InfluenceMonitor platform and are rapidly being adopted by a growing number of the world’s leading brands.