NEW: From Information to Insight: Listen to the Voice of the Market
Traditional models for market research and insight are too slow and costly, and generally unfit to take advantage of the enormous amounts of data online. In this always-on world, organisations need always-on insight they can trust, and new tools are required for tracking market share, brand reputation or customer feedback.
Get the white paper to find out how you can harness the power of online, real-time conversations to surface opportunities and drive insight across your entire organisation.
Optimising Your Content Marketing Strategy
Content has become an essential currency for marketers. Though companies have been producing informative content such as white papers, case studies and videos for many years, these marketing efforts have recently gained significant traction under the catchall term of content marketing.
As the content marketing industry continues to expand, it is becoming more and more essential for companies to have an effective content marketing strategy – but understanding and demonstrating the value of this strategy remains a challenge for content marketers, particularly those in the B2B space.
Get the white paper to find out how you can optimise your content marketing strategy to get your content in front of the right influencers at the right time – and boost the ROI of your content marketing activities.
Big Data And Corporate Communications
Big Data can help improve the performance of Corporate Communications activities. Get the white paper that explains how to harvest the upside and steer clear of the challenges.
Crafting Your Influencer Program
Influencer Programs are becoming increasingly popular. New measurement techniques, including large scale data analytics, have made rapid advances in the ability to identify influencers and measure the very substantial effect and ROI of such Programs.
Influencer Programs have a long history in industries such as software, computers and electronics, but today they are being successfully deployed in all types of industries including automotive, smart phones, clothing, health and nutrition, wine, sports, music, storage technology, and travel/tourism.
In this paper we describe what we have come to regard as best practices in relation to creating, executing and evaluating Influencer Programs. Our experience is based on involvement with more than 120 influencer Programs for global brands across a diverse range of industries.
Onalytica Insight Manager Survey 2011
Our survey was designed to uncover the key challenges faced by Insight Managers in their daily jobs, understand the implication that these challenges might have on their careers and subsequent progression, and learn how these might affect the future of the organisations in which they sit.
The future of the Insight Manager is also discussed—where is the role heading? Traditionally insight has been collated in a number of different ways (surveys, literature, customer feedback, industry reports, expert advice, general research etc.) however with the evolution of technology, there are different ways to approach the collation of information available, and different places to go in search of this data. All of this offers a new opportunity not only for the Insight Manager, but also for the businesses that they serve.
Using the Internet as a Market Research Database—A working example: Revelations of the UK Election 2010
At the time of the UK General Election, we released a White Paper that discusses using the Internet as a market research database. The findings are explained in detail in the paper as well as other insightful conclusions.