Case Studies

The below case studies give details of how customers are using our solutions and services to help them become more agile and communicate more efficiently. Our products and services are used by many of the best known companies in the world to transform the online debate into intelligence upon which they are able to act. Our products also provide an in depth understanding of the public, key stakeholders (or influencers) and also the competition.

Onalytica Microsoft Case Study

In this case study, see how one department of Microsoft UK has been using our continuous online insight to provide a new type of market intelligence in real-time. Onalytica enables Microsoft to monitor the online debate and make sense of it—using this intelligence to improve customer relationship and marketing strategies. Microsoft uses Onalytica's tools and services to understand its relative performance in the market compared to the competition and to anticipate future trends. It is also interested in knowing about its Share-of-Voice and the sentiment that is attached to Microsoft by the public as well as the impact of any campaigns that are launched.

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