A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that

Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation –

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts

Onalytica Influencers are people not campaigns-header

As we’re all well aware by now, things have changed. No longer do brands have the power over the market

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers

Influencer Marketing Micro Moments

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in

5 Top Tips to Get Your Senior Execs on Social Media

When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it’s

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together