TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest

Weeding Out Influencers Who Buy Fake Followers – What Needs To Happen Next? – Part 1 There’s been a lot

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that

Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation –

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts

Onalytica Influencers are people not campaigns-header

As we’re all well aware by now, things have changed. No longer do brands have the power over the market

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers

Influencer Marketing Micro Moments

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships