What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for

Onalytica Influencers are people not campaigns-header

As we’re all well aware by now, things have changed. No longer do brands have the power over

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing

Influencer Marketing Micro Moments

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017

5 Top Tips to Get Your Senior Execs on Social Media

When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We

Just how Mature is the Influencer Marketing Industry

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise

Influencer Marketing- Measure Success ROI

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole