When we say tech, what do you first think of? Young men squirreling away in a dark room surrounded by half eaten pizzas, lit only by flickering lines of code – an army of wannabe Mark Zuckerbergs on a mission to develop the newest product which will make them millions? Or a woman? For the majority of us, the first image springs to mind – sort of understandably. After peaking in 1991 at 36 percent, the number of women in computing roles has decreased to 25 %. Gender ratios are as low as 1 female to every 4 male engineers in top tech companies like Google. Women only hold 11 % of executive positions in Silicon Valley companies.  And things aren’t looking up – especially when women receive lower salary offers than men for the same job at the same company 63% of the time and their earnings are on average 29% less.

All this is despite women leading the way right at the beginning of tech as we know it: Ada Lovelace was the first computer programmer back in the 1840s, Hedy Lamarr invented frequency-hopping technology to help avoid the threat of blocking radio signals during the Second World War, and in 1952 Rear Admiral Grace Hopper created one of the world’s first compilers and her programming language design work led to the creation of COBOL (common business-oriented language) which is still used to this day.

So, what happened – what’s holding back all the Lovelace 2.0s? There isn’t a straightforward answer, nor a straightforward solution. An internal study by HP found women are only likely to apply for jobs for which they are 100% qualified, compared to men applying for ones when they only hold 40% of the qualifications. In fields such as tech, where the general view is that it’s complicated and difficult to understand, women’s lack of confidence in putting themselves out there and taking a risk could be more common. Couple this with the stereotype at the beginning of this article, and you get an industry lacking in clear role models for women of all ages to aspire to which could boost confidence and encourage them to apply for roles in which they could possibly excel. Not ideal.

Enacting this change to create a more gender-equal industry is not just a case of ticking the diversity box – studies have shown that a more diverse workforce is more productive and innovative especially for tech. In the case of products developed and tested solely by men, there is an intrinsic gender bias literally programmed into it – creating products such as voice recognition software that struggles to recognise women’s voices. As complicated algorithms become greater parts of our daily lives as we steam-roll into the fourth industrial revolution and rely more on human-coded AI, rounded and fully-representative development teams are essential.

It’s not all bad news, though. All female support networks and networking sites dedicated to providing platforms for women in tech have sprung up in both the virtual and physical world, and it’s this outpouring of support and a dedication to profiling role models in the sector which can drive the change needed to increase female participation. So, in partnership with long-established digital marketing leaders TopRank Marketing we’ve compiled a few lists of the most influential women in top tech topics for you to get inspired!


HOT TOPICS

We were really interested in seeing which topics associated with #WomenInTech received the most attention, so we analysed over 631K posts from 1st January – 20th November 2017 looking at social influence as well as authority by analysing how much influencers are referenced in online media, forums, blogs and YouTube content. These influencers were then added to our Influencer Relationship Management software and this word cloud was created by measuring all the frequencies of all the keywords used in order to provide an accurate gauge of the conversation:

Onalytica - Influential Women - Word Cloud

The most frequently mentioned topics by the top women in tech influencers were: Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, Cyber Security. We decided to delve into these topics further to uncover the top influencers in each area.


1. TOP FEMALE ARTIFICIAL INTELLIGENCE INFLUENCERS

Below is a list of the top 25 female influencers discussing artificial intelligence. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Company Influencer Score
1 @drfeifei Fei-Fei Li Google 100
2 @TamaraMcCleary Tamara McCleary Thulium 78.48
3 @sandy_carter Sandy Carter Amazon 53.27
4 @ariannahuff Arianna Huffington Thrive Global 45.99
5 @katecrawford Kate Crawford Microsoft 37.32
6 @kaliouby Rana el Kaliouby Affectiva 32.62
7 @thinkmariya Mariya Yao Topbots 31.94
8 @karaswisher Kara Swisher Recode 30.03
9 @zeynep Zeynep Tufekci The New York Times 29.82
10 @Maxi_Macki Maxine Mackintosh One HealthTech 29.67
11 @TarynSouthern Taryn Southern Happy Cat Media 27.54
12 @setlinger Susan Etlinger Altimeter 27.54
13 @Padmasree Padmasree Warrior NIO US 27.2
14 @Info_Data_Mgmt Caroline Higgins PwC 26.04
15 @chrissyfarr Christina Farr CNBC 25.72
16 @psb_dc Theodora Lau AARP 24.98
17 @gigabarb Barb Darrow Fortune Magazine 24.12
18 @mathbabedotorg Cathy O’Neil Bloomberg 21.32
19 @mrogati Monica Rogati Stanford University 21.19
20 @AdrienneLaF Adrienne LaFrance The Atlantic 20.9
21 @hmason Hilary Mason Cloudera 20.71
22 @petitegeek Dr. Angelica Lim Simon Fraser University 19.84
23 @adelynzhou Adelyn Zhou Topbots 18.77
24 @CarolineHydeTV Caroline Hyde Bloomberg 18.03
25 @MariaBartiromo Maria Bartiromo Fox News 17.94

 

2. TOP FEMALE FINTECH INFLUENCERS

 

Rank Twitter Handle Name Company Influencer Score
1 @annairrera Anna Irrera Reuters 100
2 @psb_dc Theodora Lau AARP 70.64
3 @TamaraMcCleary Tamara McCleary Thulium 54.53
4 @eileentso Eileen Burbidge Passion Capital 48.25
5 @adenatfriedman Adena Friedman Nasdaq 43.18
6 @ainsleyoc Ainsley Harris Fast Company 41.81
7 @AnneBoden Anne Boden Starling Bank 40.25
8 @GhelaBoskovich Ghela Boskovich Startupbootcamp FinTech 39.2
9 @CvNieuwenhuizen Cora van Nieuwenhuizen SPVOZN 37.25
10 @ChiOnwurah Chi Onwurah Labour Party 36.52
11 @clarashih Clara Shih Hearsay 35.63
12 @CelineLz Celine Lazorthes Leetchi 34.27
13 @SusanneChishti Susanne Chishti Fintech Circle 33.17
14 @devie_mohan Devie Mohan Burnmark 31.76
15 @heathersomervil Heather Somerville Reuters 31.29
16 @jalak Jalak Jobanputra FuturePerfect Ventures 30.54
17 @LizLum Elizabeth Lumley DNXCommunity 30.16
18 @Anne_Hidalgo Anne Hidalgo French Socialist Party 29.88
19 @neirajones Neira Jones Cognosec 28.21
20 @rsohoni Reshma Sohoni Seedcamp 27.01
21 @emilyspaven Emily Spaven LinkedIn 26.94
22 @kiranshaw Kiran Mazumdar Shaw Biocon 26.37
23 @TanyaBankTech Tanya Andreasyan Banking Technology 26.21
24 @laurashin Laura Shin Forbes 25.97
25 @Info_Data_Mgmt Caroline Higgins PwC 25.9

 

3. TOP FEMALE BLOCKCHAIN INFLUENCERS

 

Rank Twitter Handle Name Company Influencer Score
1 @annairrera Anna Irrera Reuters 100
2 @TamaraMcCleary Tamara McCleary Thulium 95.08
3 @starkness Elizabeth Stark Lightning 80.13
4 @chboursin Christine Boursin Le Groupe La Poste 78.16
5 @jemimajoanna Jemima Kelly Reuters 71.19
6 @YEBobeldijk Yolanda Bobeldijk Financial News 54.25
7 @PerianneDC Perianne Boring Chamber of Digital Commerce 51.53
8 @adenatfriedman Adena Friedman Nasdaq 45.65
9 @imogenheap Imogen Heap The Featured Artists Coalition 42.97
10 @pennycrosman Penny Crosman American Banker 42.86
11 @laurashin Laura Shin Forbes 41.91
12 @psb_dc Theodora Lau AARP 41.8
13 @rosenbergann Ann Rosenberg SAP 41.39
14 @Katie_Roof Katie Roof Tech Crunch 39.33
15 @EvaKaili Eva Kaili Party of European Socialists 37.79
16 @ainsleyoc Ainsley Harris Fast Company 36.99
17 @Info_Data_Mgmt Caroline Higgins PwC 34.39
18 @BLR13 Bailey Reutzel Moneytripping 33.84
19 @AureliePols Aurélie Pols OX3 Analytics S.L. 33.38
20 @sallyeaves Sally Eaves Forbes 33
21 @teksquisite Bev Robb Teksquisite 29.87
22 @karaswisher Kara Swisher Recode 29.17
23 @SusanneChishti Susanne Chishti FINTECH Circle 28.38
24 @_tessr Tess Rinearson Chain 27.91
25 @srolondon Sandra Ro UWINCorp 27.41

 

4. TOP FEMALE BIG DATA INFLUENCERS

Below is a list of the top 25 female influencers discussing big data. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @TamaraMcCleary Tamara McCleary Thulium 100
2 @mathbabedotorg Cathy O’Neil Bloomberg 97.69
3 @chboursin Christine Boursin Le Groupe La Poste 85.27
4 @carmeartigas Carme Artigas Synergic Partners 71.97
5 @nuriaoliver Nuria Oliver Vodafone 32.42
6 @Info_Data_Mgmt Caroline Higgins PwC 31.93
7 @katecrawford Kate Crawford AI Now Institute 31.91
8 @hmason Hilary Mason Fast Forward Labs 30.78
9 @drfeifei Fei-Fei Li Google 26.26
10 @zephoria Danah Boyd Microsoft 25.3
11 @IIoT_World Carol Rudinschi, PhD IIoT World 24.35
12 @zeynep Zeynep Tufekci The New York Times 23.55
13 @Shirastweet Shira Rubinoff SecureMySocial 22.82
14 @Anne_Hidalgo Anne Hidalgo Socialist Party 21.96
15 @Blacklawslaw Christina Blacklaws Cripps LLP 21.12
16 @setlinger Susan Etlinger Altimeter Group 20.71
17 @fianxu Gaia Dempsey DAQRI 20.68
18 @digitalcloudgal Jo Peterson Clarify360 20.62
19 @adamsconsulting Diana Adams Adams Consulting 20.21
20 @lenadroid Lena Hall Microsoft 18.97
21 @fadouce Fabienne Billat FYI Consulting 18.8
22 @lynnlangit Lynn Langit Lynn Langit Consulting 18.39
23 @psb_dc Theodora Lau AARP 17.95
24 @MiaD Mia Dand Lighthouse3 17.02
25 @MariaBartiromo Maria Bartiromo Fox Business Network 16.35

 

5. TOP FEMALE IOT INFLUENCERS

 

Rank Twitter Handle Name Company Influencer Score
1 @harrietgreen1 Harriet Green IBM 100
2 @TamaraMcCleary Tamara McCleary Thulium 29.92
3 @sandy_carter Sandy Carter Amazon Web Services 27.6
4 @chboursin Christine Boursin Le Groupe La Poste 18.91
5 @gigastacey Stacey Higginbotham SKT Labs LLC 15.5
6 @LisaSeacat Lisa Seacat DeLuca IBM 14.89
7 @ConnectedWMag Peggy Smedley Connected World 12.51
8 @AnnCavoukian Ann Cavoukian Ryerson University 11.91
9 @Info_Data_Mgmt Caroline Higgins PwC 11.89
10 @aliciaasin Alicia Asín Libelium 10.53
11 @ariannahuff Arianna Huffington Thrive Global 9.53
12 @susiewee Susie Wee Cisco 8.74
13 @TopCyberNews Ludmila MorozovaBuss Brooks Consulting International 7.5
14 @karaswisher Kara Swisher Recode 6.4
15 @IIoT_World Carol Rudinschi, PhD IIoT World 5.26
16 @iotwatch Alexandra D-S Design Swarm 4.66
17 @fadouce fabienne billat FYI Consulting 4.2
18 @Shirastweet Shira Rubinoff SecureMySocial 3.95
19 @teena_maddox Teena Maddox TechRepublic 3.71
20 @juliejacobson Julie Jacobson CEDIA 3.5
21 @adamsconsulting Diana Adams Adams Consulting 3.2
22 @CynthiaLIVE Cynthia Johnson Bell + Ivy 3.17
23 @kiranshaw Kiran Mazumdar Shaw v3 Broadsuite 2.93
24 @jefielding Jenny Fielding Techstars 2.81
25 @yoditstanton Yodit Stanton OpenSensors 2.48

 

MAPPING THE COMMUNITY

Below you can see a network map of the online #WomenInTech conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica Women in Tech Hot Topics and Top Influencers

6. TOP FEMALE EDTECH INFLUENCERS

Below is a list of the top 25 female influencers discussing edtech. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @coolcatteacher Vicki Davis Cool Cat Teacher, LLC 100
2 @ShakeUpLearning Kasey Bell Shake Up Learning 96.15
3 @ClassTechTips Monica Burns Class Tech Tips 81.12
4 @AngelaMaiers Angela Maiers Choose2Matter 54.83
5 @sylviaduckworth Sylvia Duckworth EdTechTeam Press 51.26
6 @alicekeeler Alice Keeler Microsoft 46.87
7 @PVCBU Dr Sonal Minocha Bournemouth University 46.25
8 @cultofpedagogy Jennifer Gonzalez Cult of Pedagogy 43.72
9 @KLirenman Karen Lirenman Surrey Schools 42.17
10 @HollyYettick Holly Yettick Education Week Research Center 31.86
11 @MsMagiera Jennie Magiera EdTechTeam 31.84
12 @ShellTerrell Shelly Sanchez The 30 Goals Challenge for Teachers 30.64
13 @JenWilliamsEdu Jennifer Williams Participate 30.47
14 @InnovativeEdu Lisa Nielsen NYC Department of Education 29.61
15 @brholland Beth Holland Johns Hopkins School of Education 28.98
16 @MJMadda Mary Jo Madda Google 28.03
17 @audreywatters Audrey Watters Hack Education 27.37
18 @brocansky Michelle Pacansky-Brock California Community Colleges 27.09
19 @shfarnsworth Shaelynn Farnsworth AEA267 26.18
20 @teachermarija Maria Petreska Hristo Uzunov 25.4
21 @KerryHawk02 Kerry Gallagher ConnectSafely 25.15
22 @AskATechTeacher Jacqui Murray AskATechTeacher.com 23.57
23 @OhLottie Claire Lotriet Henwick Primary School 21.24
24 @JaimeDonally Jaime Donally Hoonuit 19.93
25 @sarahdateechur Sarah Thomas Prince Georges County Public Schools 19.12

 

7. TOP FEMALE MARTECH INFLUENCERS

 

Rank Twitter Handle Name Company Influencer Score
1 @GinnyMarvin Ginny Marvin Third Door Media 100
2 @MarketingProfs Ann Handley MarketingProfs 98.76
3 @TamaraMcCleary Tamara McCleary Thulium 93.27
4 @corinnejames Cory Munchbach BlueConic 39.63
5 @MichelleRobbins Michelle Robbins Third Door Media 32.83
6 @Sarahetodd Sarah Todd SHE Software 31.21
7 @meisenberg Meagen Eisenberg MongoDB 28.65
8 @CarlaJohnson Carla Johnson Type A Communications 25.49
9 @rachelloumiller Rachel Miller TopRank Marketing 22.2
10 @MoniOloyede Moni Oloyede Fidelis Cybersecurity 21.89
11 @Tiffani_Bova Tiffani Bova Salesforce 20.74
12 @fadouce Fabienne Billat FYI Consulting 18.77
13 @psb_dc Theodora Lau AARP 18.43
14 @elisabethos Elisabeth Osmeloski Third Door Media 18.3
15 @marshawright Real Marsha Wright GlobalTravelClothing.com 17.57
16 @MarshaCollier Marsha Collier The Collier Company, Inc 16.82
17 @jill_rowley Jill Rowley Sales for Life 15.89
18 @ShellyKramer Shelly Kramer Futurum Research 15.76
19 @grattongirl Sarah-Jayne Gratton The Social Skillset 14.42
20 @ingaroma Inga Romanoff Romanoff Consultants 12.19
21 @HopeFrank Hope Frank Mercer 11.31
22 @chboursin Christine Boursin Le Groupe La Poste 10.54
23 @KatieMartell Katie Martell On-Demand Marketing 10.23
24 @sellingtools Nancy Nardin Smart Selling Tools and Hushly 10.12
25 @sfouille Sandrine Fouillé Capgemini 9.99

8. TOP FEMALE INSURTECH INFLUENCERS

 

Rank Twitter Handle Name Company Influencer Score
1 @guzmand Danielle Guzman Mercer 100
2 @SabineVdL Sabine VanderLinden Startupbootcamp & Rainmaking Innovation 87.67
3 @JacBurns_Comext Jacqueline Burns  International Trade Broker 73.49
4 @annairrera Anna Irrera  Reuters 52.71
5 @devie_mohan Devie Mohan  Burnmark 43.32
6 @psb_dc Theodora Lau  AARP 38.71
7 @D_Zimnoch Dorota Zimnoch  Zing Business Consulting 31.67
8 @SuzanneBarlyn Suzanne Barlyn  Reuters 26.54
9 @charliehalkett Charlotte Halkett  Buzzmove 22.83
10 @Info_Data_Mgmt Caroline Higgins  PwC 21.74
11 @extrablatt Christina Kehl  Swiss Finance Startups 18.89
12 @SusanneChishti Susanne Chishti  Fintech Circle 18.59
13 @LizLum Elizabeth Lumley  DNXCommunity 18.41
14 @GhelaBoskovich Ghela Boskovich  Startupbootcamp FinTech 14.93
15 @fadouce Fabienne Billat  FYI Consulting 11.57
16 @_Magali_NOE Magali Noe  CNP Assurances 10.29
17 @RubiconFinance Conny Dorrestijn  Shiraz Partners 10.19
18 @ccalmeja Claire Calmejane  Lloyds Banking Group 8.33
19 @TopCyberNews Ludmila MorozovaBuss  Brooks Consulting International 7.25
20 @sallyeaves Sally Eaves  Forbes 6.91
21 @Ypsilon_Zett Nadja Schlössel  Figo GmbH 6.34
22 @TanyaBankTech Tanya Andreasyan  Banking Technology 6.25
23 @susvis Susan Visser  IBM 5.89
24 @efipm Efi Pylarinou  Daily Fintech 5.8
25 @NicoleAnMo Nicole Anderson  Fintech Circle Innovate 5.67

 

9. TOP FEMALE VIRTUAL REALITY INFLUENCERS

Below is a list of the top 25 female influencers discussing Virtual Reality. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @ImmersiveJourno Nonny de la Peña  Emblematic Group 100
2 @Tiffani_Bova Tiffani Bova  Salesforce 82.17
3 @downtohoerth Eva Hoerth  VREAL 79.25
4 @TamaraMcCleary Tamara McCleary  Thulium 74.98
5 @Sanemavcil Sanem Avcil  Arkit Today 69.45
6 @CathyHackl Cathy Hackl  HTC Vive 64.04
7 @brillhart Jessica Brillhart  Google 60.83
8 @JaimeDonally Jaime Donally  Hoonuit 57.06
9 @JessicaChobot Jessica Chobot  Firebrand 56.61
10 @ClassTechTips Monica Burns  Class Tech Tips 51.74
11 @lizaledwards Liz Edwards  Creative Assembly 51.04
12 @AmandineFlachs Amandine Flachs  Flachs Consulting 39.78
13 @SarahMidMO Sarah Hill  StoryUP Studios 39.44
14 @TopCyberNews Ludmila Morozova-Buss  Brooks Consulting International 38.62
15 @VirtualSarahJ Sarah Jones  Birmingham City University 38.59
16 @misslivirose Liv Erickson  High Fidelity, Inc 36.05
17 @_CatherineAllen Catherine Allen  Limina Immersive 34.14
18 @LaurenGoode Lauren Goode  The Verge 33.83
19 @AdaoraUdoji Adaora Udoji  New York University 32.45
20 @fromthehip Ingrid Kopp  Electric South 30.48
21 @adamsconsulting Diana Adams  Adams Consulting 29.9
22 @AnnaDreamBrush Anna Zhilyaeva Anna Zhilyaeva Art Gallery 29.63
23 @sehurlburt Stephanie Hurlburt  Binomial 29.19
24 @HelenSitu Helen Situ  Virtual Reality Pop 28.82
25 @JessKantor Jessica Kantor  Freelance VR & Digital Video Director 28.26

 

10. TOP FEMALE CYBER SECURITY INFLUENCERS

 

Rank Twitter Handle Name Company Influencer Score
1 @tarah Tarah M. Wheeler  New America 100
2 @zeynep Zeynep Tufekci  The New York Times 80.91
3 @Shirastweet Shira Rubinoff  SecureMySocial 76.58
4 @k8em0 Katie Moussouris  Luta Security 75.64
5 @TamaraMcCleary Tamara McCleary  Thulium 72.85
6 @hacks4pancakes Lesley Carhart  Motorola 63.98
7 @chboursin Christine Boursin  Le Groupe La Poste 55.09
8 @Dr_Black Dr Sue Black OBE  Noel Gay Management LTD 51.99
9 @JacBurns_Comext Jacqueline Burns  International Trade Broker 48.57
10 @CarolineWMWong Caroline Wong  Cobalt 48.51
11 @TopCyberNews Ludmila MorozovaBuss  Brooks Consulting International 43.98
12 @kellymsheridan Kelly Sheridan  Dark Reading 42.44
13 @k3r3n3 Keren Elazari  Tel Aviv University 42.06
14 @tamaradull Tamara Dull  SAS 40.96
15 @Info_Data_Mgmt Caroline Higgins  PwC 40.78
16 @JdR_Tech Jacqueline de Rojas  techUK 38
17 @IIoT_World Carol Rudinschi, PhD  IIoT World 37.73
18 @neirajones Neira Jones  Cognosec 30.59
19 @kim_crawley Kim Crawley  Peerlyst 29.88
20 @sueporemba Sue Poremba  Freelance Writer 29.01
21 @Spacekatgal Brianna Wu  Giant Spacekat 27.35
22 @guzmand Danielle Guzman  Mercer 26.48
23 @JennaMC_Laugh Jenna McLaughlin  Foreign Policy 26.48
24 @Cecalli_Helper Pia Jensen  Cafe Rad Lab 24.01
25 @psb_dc Theodora Lau  AARP 23.11

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around PropTech.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.