Software Developers invent technology that we use every day, but may take for granted, like checking our bank balance on our phones, booking a meeting in our personal calendars, listening to music or making a purchase. A software developer will have helped design all the applications that make those things possible for us. Because of this ‘Software Developer’ as an occupation is a rapidly expanding occupation. The Bureau of Labor Statistics projects more than 24% employment growth for software developers between 2016 and 2026, which is much faster than the average growth for all other occupations. It was also recently named Best Technology Job for 2018 according to US News, and in a recent list by CNNMoney of the top 100 best jobs, the job title ‘Mobile Developer’ was placed in the top position.

There are a number of benefits to be gained by brands from engaging with influential developers. Developers are very knowledgeable about the niche and can provide you with unfiltered, invaluable feedback on your product, without any inhibitions. Brands can learn a lot about their product and wider product category by reaching out to the developer communities. Developers hold the key to product adoption and innovation, and by engaging with them and promoting your tech broadly you will get visibility to groups that might not have otherwise paid attention to you. Some of them may even go on to become evangelists for your product, which will in turn increase your overall brand awareness. This is why brands like Google, Microsoft, Facebook, Adobe and IBM are investing heavily in Developer Evangelism according to CMX.


WHICH BUSINESS LEADERS ARE ENGAGING AND INSPIRING THE TOP INFLUENTIAL DEVELOPERS?

As shown in the share of voice chart below, Elon Musk stands out as the most prominent CEO, receiving 595 mentions by developers throughout the year; 51% of the whole CEO conversation. SpaceX is at the forefront of conversations mentioning Elon, as developers express their excitement by describing the project ‘gnarly’ and sharing educational ‘cool facts’ around the project. Microsoft’s Satya Nadella follows shortly after with 220 mentions from developers, making him the second most mentioned. Developers are the least vocal about Salesforce’s Marc Benioff; primarily mentioning him in relation to his opinions on the role of AI in society.

Onalytica - Influential Developers in AI, Cloud, Cybersecurity, IoT, VR / AR / MR - CEO Share of Voice Chart

 

Despite favouring mentions of Elon Musk, the developers’ attention towards the Tesla CEO is seen to steadily decrease towards the end of the year. On the whole, he is viewed as a very positive figure in society; as developers share content on how to ‘be like Elon Musk’ and around his day to day life. Nonetheless, developers are also critical of his work, analysing the threats it could pose to other industries. While mentions of Satya Nadella are lower, these mentions stand out as they see a steady increase as the year goes on. Along with sharing news content around Microsoft event announcements, developers are particularly vocal about Satya’s book Hit Refresh; sharing very positive feedback on the CEO’s outlook and work ethic.


HOT TOPICS

We were really interested in seeing which topics received the most attention among the developer community, so we analysed all the conversations among the top influential developers from 18th February 2017 – 18th February 2018 and measured the frequencies of all the keywords used in order to create this word cloud:

Onalytica Influential Developers Word Cloud

We wanted to dig deeper into some of these top trending topics, so using our IRM software we identified which developers were driving the conversations around AI, Cloud, Cybersecurity, IoT, VR / AR / MR. What follows is a list of the most influential developers in each of those topic areas.


1. TOP INFLUENTIAL DEVELOPERS IN AI

Below is a list of the top 25 influential developers in Artificial Intelligence. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @meyerweb Eric Meyer 100
2 @jennifermarsman Jennifer Marsman 51.95
3 @rasbt Sebastian Raschka 49.5
4 @buzz Buzz Andersen 44
5 @altryne Alex Wolkov 39.75
6 @RickKing16 Rick King 41.09
7 @richdizz Richard diZerega 37.79
8 @andrewconnell Andrew Connell 37.97
9 @scottgu Scott Guthrie 36.94
10 @waxpancake Andy Baio 34.13
11 @codepo8 Chris Heilmann 33.96
12 @pmedina Pierre Medina 31.87
13 @amuellerml Andreas Mueller 31.68
14 @jmason Justin Mason 25.25
15 @Ehickioya Ehi Kioya 26.95
16 @manekinekko Wassim Chegham 24.81
17 @chadfowler Chad Fowler 26.29
18 @markrussinovich Mark Russinovich 24.37
19 @JavaFXpert James Weaver 23.72
20 @davemcclure Dave McClure 25.17
21 @zeldman Jeffrey Zeldman 24.87
22 @lukew Luke Wroblewski 24.18
23 @jessfraz Jessie Frazelle 23.5
24 @math_rachel Rachel Thomas 22.88
25 @thebeebs Martin Beeby 22.63

 

2. TOP INFLUENTIAL DEVELOPERS IN CLOUD

Below is a list of the top 25 influential developers in Cloud. If you want to see who ranks from 1-50 be sure to download the full report.

Rank Twitter Handle Name Influencer Score
1 @lemiorhan Lemi Orhan Ergin 100
2 @polvi Alex Polvi 86.72
3 @dashersw Armagan Amcalar 86.24
4 @scottgu Scott Guthrie 65.39
5 @janakiramm Janakiram MSV 47.85
6 @markrussinovich Mark Russinovich 43.01
7 @danielbryantuk Daniel Bryant 39.32
8 @simonbrown Simon Brown 39.16
9 @reverentgeek David Neal 35.47
10 @martinfowler Martin Fowler 32.62
11 @christianposta Christian Posta 31.75
12 @randyshoup Randy Shoup 31.11
13 @lucasoft_co_uk Lucasoft co.uk 30.72
14 @starbuxman Josh Long 29.32
15 @gabrtv Gabe Monroy 29.04
16 @CoreySandersWA Corey Sanders 28.95
17 @kennybastani Kenny Bastani 28.45
18 @samjgeorge Sam George 27.58
19 @ewolff Eberhard Wolff 25.08
20 @iRomin Romin Irani 24.66
21 @mstine Matt Stine 24.55
22 @jessfraz jessie frazelle 24.42
23 @crichardson Chris Richardson 23.67
24 @wattersjames James Watters 23.21
25 @jboner Jonas Bonér 23.19

 

MAPPING THE COMMUNITY

Below you can see a network map of the influential developers’ conversations. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica Influential Developers in AI, Cloud, Cybersecurity, IoT, VR / AR / MR Network Map

3. TOP INFLUENTIAL DEVELOPERS IN CYBERSECURITY

Below is a list of the top 25 influential developers in Cloud. If you want to see who ranks from 1-50 be sure to download the full report by clicking the button below!

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Rank Twitter Handle Name Influencer Score
1 @troyhunt Troy Hunt 100
2 @markrussinovich Mark Russinovich 30.12
3 @steffenbauch Steffen Bauch 29.51
4 @larsklint Lars Klint 28.33
5 @AjitGaddam Ajit Gaddam 28.07
6 @bamitav Amitav Bhattacharjee 25.23
7 @ErrataRob Robert Graham 22.85
8 @aantonop Andreas M. Antonopoulos 21.3
9 @Ehickioya Ehi Kioya 20.42
10 @davidfowl David Fowler 19.05
11 @davemcclure Dave McClure 19
12 @techjunkiejh Tech Junkie 17.61
13 @msuiche Matthieu Suiche 16.07
14 @davidwalshblog David Walsh 16.02
15 @lukew Luke Wroblewski 16.37
16 @jwgoerlich J Wolfgang Goerlich 14.94
17 @adactio Jeremy Keith 15.2
18 @BrockLAllen Brock Allen 14.24
19 @RickKing16 Rick King 15.05
20 @Spacekatgal Brianna Wu 14.44
21 @thej Thejesh GN 13.48
22 @wesbos Wes Bos 13.14
23 @binitamshah Binni Shah 12.69
24 @jessfraz Jessie Frazelle 12.74
25 @DavidPapp David Papp 12.73

 

 4. TOP INFLUENTIAL DEVELOPERS IN IOT

Below is a list of the top 25 influential developers in IoT. If you want to see who ranks from 1-50 be sure to download the full report.

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Rank Twitter Handle Name Influencer Score
1 @janakiramm Janakiram MSV 100
2 @samjgeorge Sam George 95.22
3 @troyhunt Troy Hunt 79.92
4 @kartben Benjamin Cabé 70.3
5 @scottjenson Scott Jenson 62.03
6 @riggaroo Rebecca Franks 51.73
7 @mccrory Dave McCory 48.76
8 @Stefferber Stefan Ferber 45.35
9 @danielbryantuk Daniel Bryant 41.89
10 @BrendanEich BrendanEich 37.53
11 @larsklint Lars Klint 36.09
12 @ErrataRob Robert Graham 34.7
13 @jessfraz Jessie Frazelle 31.7
14 @bamitav Amitav Bhattacharjee 30.92
15 @brjavaman Bruno Souza 29.67
16 @ppatierno Paolo Patierno 29.29
17 @blundell_apps Paul Blundell 29.29
18 @daviottenheimer Davi Ottenheimer 29.02
19 @crpietschmann Chris Pietschmann 28.83
20 @vsenger Vinicius Senger 28.73
21 @pmedina Pierre Medina 28.56
22 @mmilinkov Mike Milinkovich 26.7
23 @LogicalDan Dan Thyer 26.44
24 @RickKing16 Rick King 25.39
25 @lisanke Mike Lisanke 25.09

 

5. TOP INFLUENTIAL DEVELOPERS IN VR / AR / MR

Below is a list of the top 25 influential developers in VR / AR / MR. If you want to see who ranks from 1-50 be sure to download the full report.

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Rank Twitter Handle Name Influencer Score
1 @RickKing16 Rick King 100
2 @DShankar Darshan Shankar 79.67
3 @jerome_etienne Jerome Etienne 71.12
4 @rschu René Schulte 38.11
5 @DaveVoyles Dave Voyles 37.15
6 @mcbeniwal Mahesh Chand 36.31
7 @auradeluxe Tony Parisi 34.12
8 @LocalJoost Joost van Schaik 33.84
9 @chetfaliszek Chet Faliszek 31.91
10 @mtaulty Mike Taulty 30.18
11 @misslivirose Liv Erickson 28.53
12 @SkarredGhost Antony Vitillo 28.29
13 @vr_sam Sam Watts 27.48
14 @JoshuaFarkas Josh Farkas 26.8
15 @sehurlburt Stephanie Hurlburt 26.73
16 @dotMorten Morten Nielsen 26.39
17 @Lady_Ada_King Ada Rose Cannon 23.82
18 @Grigortw Grigor Khachatryan 22.48
19 @LBugnion Laurent Bugnion 21.11
20 @joeludwig Joe Ludwig 20.92
21 @jesseschell JesseSchell 20.16
22 @lukew Luke Wroblewski 20.16
23 @fourzerotwo Robert Bowling 18.05
24 @ktp4life Leonard Wedderburn 16.32
25 @Ehickioya Ehi Kioya 16.16

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals listed are undoubtedly influential when it comes to driving discussion around AI, Cloud, Cybersecurity, IoT and VR / AR / MR.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.