Top 50 Influencers on Content Marketing

Top 50 Influencers on Content Marketing - Onalytica

We carried out some analysis to bring you a list of the top 50 influencers on content marketing.

The list is generated by taking most (if not all) of the tweets from the last 4 months containing the hashtag #ContentMarketing and applying the PageRank algorithm to the network of mentions of people.

Learn more about the PageRank algorithm in this Wikipedia article.

There is only a weak correlation (R2=0.13) between PageRank and the number of Twitter followers.

The reason is that what matters is how often you are mentioned – and by whom – in the relevant context (i.e. content marketing) – not the number of followers you have. The fact that there is any correlation at all is that you are a little more likely to be mentioned in the relevant context by one of your followers.

UPDATE: For the latest version of our rankings, check out our lists on List.ly:

There are clearly many ways you can calculate these rankings. Do you have a preferred method? And why do you like it?

Rank Twitter Handle Name Twitter Followers
1 @JoePulizzi Joe Pulizzi 38,454
2 @jeffbullas Jeff Bullas 201,541
3 @BrennerMichael Michael Brenner 31,135
4 @dougkessler Doug Kessler 6,244
5 @MarketingProfs Ann Handley 198,803
6 @Robert_Rose Robert Rose 21,392
7 @heidicohen Heidi Cohen 19,681
8 @jchernov Joe Chernov 15,607
9 @leeodden Lee Odden 62,170
10 @lieblink Rebecca Lieb 5,847
11 @copyblogger Brian Clark 153,291
12 @FeldmanCreative Barry Feldman 3,393
13 @TheSalesLion Marcus Sheridan 11,713
14 @ardath421 Ardath Albee 12,951
15 @kevinrcain Kevin Cain 2,124
16 @GerryMoran Gerry Moran 25,344
17 @corhospes Cor Hospes 10,724
18 @paulroetzer Paul Roetzer 9,453
19 @mitchjoel Mitch Joel 56,702
20 @ashleighmavros Ashleigh Mavros 568
21 @nateriggs Nate Riggs 31,400
22 @michaelgerard Michael Gerard 1,487
23 @JasonMillerCA Jason Miller 13,757
24 @TPLDrew Andrew Davis 5,662
25 @dayroth Dayna Rothman 754
26 @PamMktgNut Pam Moore 174,682
27 @tobymurdock Toby Murdock 1,118
28 @Kimota Jonathan Crossfield 4,030
29 @NenadSenic Nenad Senic 1,410
30 @amandamaks Amanda Maksymiw 3,188
31 @jonmiller Jon Miller 12,894
32 @ChaseMcMichael Chase McMichael 2,174
33 @scottabel Scott Abel 22,014
34 @tomgerace Tom Gerace 1,767
35 @ThePRCoach Jeff Domansky 12,163
36 @mbloomstein Margot Bloomstein 7,520
37 @Matt_Siltala Matt Siltala 8,440
38 @RobYoegel Rob Yoegel 903
39 @cahidalgo Carlos Hidalgo 4,443
40 @CarlaJohnson Carla Johnson 5,999
41 @SarahSkerik Sarah Skerik 6,060
42 @buyerpersona Adele Revella 3,468
43 @brencournoyer Brendan Cournoyer 2,107
44 @SarahArrow Sarah Arrow 12,840
45 @mikepweiss Michael Weiss 1,856
46 @adriasaracino Adria Saracino 1,263
47 @veroach Eric Roach 31,268
48 @klauseck Klaus Eck 36,285
49 @avavrek Adam Vavrek 1,035
50 @NickKellet Nick Kellet 55,053

If you're interested in any of our other rankings, you can take a look at our list of top 100 education blogs or top Big Data influencers.

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