The London Games Festival took place from 1st – 10th April 2016 and featured an exciting new celebration of the art, culture and business of video games. The festival included 15 official events across 10 different locations, engaging tens of thousands with video games and play. Plus, a Festival Fringe which included an array of diverse and alternative events. From Somerset House to Southbank and Trafalgar Square to Tobacco Dock, The London Games Festival celebrated the vibrant, innovative world of gaming – a powerful sector which is both an entertainment medium and an inspirational art form.
Here’s what the festival co-ordinator Tracey McGarrigan (#5 on the lsit) had to say on the event.
“As the London Games Festival Coordinator, it was fantastic to see so many people positively engaging with the festival, both online and at our events. From playing giant games of Monopoly on Trafalgar Square or listening to Olympic and Paralympic athletes discussing eSports at BAFTA, it was incredibly satisfying to witness our talented speakers and our very supportive audiences all championing the amazing work that happens in the UK video games industry.”
MAPPING THE COMMUNITY
We were very interested in seeing which professionals and brands were leading the online discussion at the London Games Festival, so we analysed over 5K tweets from 31st March – 12th April 2016 mentioning the keywords: “LGF2016 OR “London Games Festival OR londongamesfest OR LGF16”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with the London Games Festival official twitter handle at the centre, and the conversations to and from the influencers in their field. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail!
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Brand Ukie (the UK Association for Interactive Entertainment) at the centre, and the conversations to and from the different influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
TOP 100 INDIVIDUALS
We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at the London games Festival. Be sure to click the button below to download the full report and see who ranks beyond 50.
|Rank||Twitter Handle||Name||Company||Influencer Score|
|4||@Michael_French||Michael French||Games London & London Games Festival||2.94|
|5||@JasonBradbury||Jason Bradbury||The Gadget Show||2.55|
|7||@PercyBlakeney63||Happy New Andy||Gambitious, AppyNation, Ukie||2.04|
|8||@Lauloknows||Laurence Bouvard||Yakety Yak||1.8|
|10||@ian_livingstone||Ian Livingstone||Games Workshop||1.62|
|12||@GBoddington||Ghislaine Boddington||University of Greenwich||1.53|
|14||@DoktorNick||Nick Webber||Birmingham City University||1.4|
|15||@edvaizey||Ed Vaizey||The Conservative Party||1.39|
|18||@kat_five||Kat Five||Feral Five||1.29|
|19||@aojwFL_BFC||Adrian Wootton||Film London||1.26|
|24||@jessicacurry2||Jessica Curry||The Chinese Room||1.11|
|25||@Markisskill||Mark Robins||Vault Communications||1.09|
|27||@jawsew||Jordan Erica Webber||The Guardian||1.01|
|28||@OllieClarke||Ollie Clarke||Modern Dream||0.99|
|30||@Dr__Dave||Dr Dave Ranyard||Sony Computer Entertainment Europe||0.93|
|31||@keefstuart||Keith Stuart||The Guardian||0.92|
|33||@LudiPrice||Ludi Price 柏詠璇||City University, SOAS Library||0.91|
|34||@elishabrown90||Elisha Browntown||NextGen Skills Academy||0.9|
|35||@Sdinsey1||Stuart Dinsey||Curve Digital||0.87|
|37||@jafrater||James Frater||CNN International||0.8|
|40||@PStahlberg||Pauliina Ståhlberg||The Finnish Institute in London||0.75|
|41||@Jupiter_Hadley||Jupiter Hadley||Indie Game Jams||0.75|
|42||@Helenamackenzie||Helena Mackenzie||Film London||0.74|
|45||@andsomegamers||Mark ➲ #LGF2016||Gamer||0.72|
|46||@lynrobinson||lyn robinson||City University||0.7|
|47||@mode7games||Paul Kilduff-Taylor||Mode 7||0.69|
TOP 100 BRANDS
In the top 100 brands we can find a great selection of industry resources like Econsultancy, Gartner for Marketers and Social Media Today, as well as agencies like Bruce Clay Inc., and industry heavyweights like IBM. Be sure to follow them all to stay up to date on current digital marketing trends.
|Rank||Twitter Handle||Name||Influencer Score|
|11||@State_of_Play||State of Play Games||3.11|
|16||@MuseumofLondon||Museum of London||1.95|
|20||@SMBMusical||Mario! The Musical||1.73|
|21||@ukgamesfund||UK Games Fund||1.67|
|26||@wigj||Women in Games WIGJ||1.47|
|30||@TimeOutLondon||Time Out London||1.34|
|33||@ChineseRoom||The Chinese Room||1.29|
|37||@t_bech||Tine Bech Studio||1.12|
|45||@NVA_nottingham||N. Videogame Arcade||0.98|
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Call of Duty Black Ops III, Artificial Intelligence and Machine Learning, CES 2016) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in Digital Marketing.
The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.