The London Games Festival took place from 1st – 10th April 2016 and featured an exciting new celebration of the art, culture and business of video games. The festival included 15 official events across 10 different locations, engaging tens of thousands with video games and play. Plus, a Festival Fringe which included an array of diverse and alternative events. From Somerset House to Southbank and Trafalgar Square to Tobacco Dock, The London Games Festival celebrated the vibrant, innovative world of gaming – a powerful sector which is both an entertainment medium and an inspirational art form.

Here’s what the festival co-ordinator Tracey McGarrigan (#5 on the lsit) had to say on the event.


Onalytica - London Games Festival - Top 100 Influencers and Brands - Tracey McGarriganTracey McGarrigan – London Games Festival Coordinator

“As the London Games Festival Coordinator, it was fantastic to see so many people positively engaging with the festival, both online and at our events. From playing giant games of Monopoly on Trafalgar Square or listening to Olympic and Paralympic athletes discussing eSports at BAFTA, it was incredibly satisfying to witness our talented speakers and our very supportive audiences all championing the amazing work that happens in the UK video games industry.”


MAPPING THE COMMUNITY

We were very interested in seeing which professionals and brands were leading the online discussion at the London Games Festival, so we analysed over 5K tweets from 31st March – 12th April 2016 mentioning the keywords: “LGF2016 OR “London Games Festival OR londongamesfest OR LGF16”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with the London Games Festival official twitter handle at the centre, and the conversations to and from the influencers in their field. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail!

Onalytica - London Games Festival Top 100 Influencers and Brands Network Map 1

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Brand Ukie (the UK Association for Interactive Entertainment) at the centre, and the conversations to and from the different influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - London Games Festival Top 100 Influencers and Brands Network Map 2

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at the London games Festival. Be sure to click the button below to download the full report and see who ranks beyond 50.

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @Doctoe Jo Twist Ukie 4.22
2 @AnnaMansiBFI Anna Mansi BFI 3.71
3 @NaomiAllthenews Naomi Alderman Freelance 2.99
4 @Michael_French Michael French Games London & London Games Festival 2.94
5 @JasonBradbury Jason Bradbury The Gadget Show 2.55
6 @tamcgarrigan Tracey McGarrigan Ansible 2.36
7 @PercyBlakeney63 Happy New Andy Gambitious, AppyNation, Ukie 2.04
8 @Lauloknows Laurence Bouvard Yakety Yak 1.8
9 @PaulChaloner ReDeYe Freelance 1.68
10 @ian_livingstone Ian Livingstone Games Workshop 1.62
11 @rhipratchett Rhianna Pratchett Freelance 1.59
12 @GBoddington Ghislaine Boddington University of Greenwich 1.53
13 @billhung Bill熊Hungʕʘ̅͜ʘ̅ʔ PlayStation 1.44
14 @DoktorNick Nick Webber Birmingham City University 1.4
15 @edvaizey Ed Vaizey The Conservative Party 1.39
16 @mrsambarlow Sam Barlow Freelance 1.33
17 @llamasoft_ox Jeff Minter Llamasoft 1.32
18 @kat_five Kat Five Feral Five 1.29
19 @aojwFL_BFC Adrian Wootton Film London 1.26
20 @GriddleOctopus Griliopoulos Freelance 1.25
21 @TheSimms Richard Simms ESL 1.24
22 @TheMartinWyatt Martin Wyatt Gfinity 1.15
23 @moreelen Rosa Carbo-Mascarell GamesAid 1.11
24 @jessicacurry2 Jessica Curry The Chinese Room 1.11
25 @Markisskill Mark Robins Vault Communications 1.09
26 @chrisslight Chris Slight Freelance 1.06
27 @jawsew Jordan Erica Webber The Guardian 1.01
28 @OllieClarke Ollie Clarke Modern Dream 0.99
29 @spikesaysyeah Spike Laurie ESL 0.93
30 @Dr__Dave Dr Dave Ranyard Sony Computer Entertainment Europe 0.93
31 @keefstuart Keith Stuart The Guardian 0.92
32 @thisisjukebox Paul Drury-Bradey Unity 0.91
33 @LudiPrice Ludi Price 柏詠璇 City University, SOAS Library 0.91
34 @elishabrown90 Elisha Browntown NextGen Skills Academy 0.9
35 @Sdinsey1 Stuart Dinsey Curve Digital 0.87
36 @DavidJHousden David Housden housdenmusic.com 0.85
37 @jafrater James Frater CNN International 0.8
38 @BrooseG Bruce Grove Polystream 0.77
39 @OuterHeaven_x Prescilla giffgaff 0.76
40 @PStahlberg Pauliina Ståhlberg The Finnish Institute in London 0.75
41 @Jupiter_Hadley Jupiter Hadley Indie Game Jams 0.75
42 @Helenamackenzie Helena Mackenzie Film London 0.74
43 @carolinkrenzer Carolin King 0.74
44 @Shahneila1 Shahneila Saeed Ukie 0.73
45 @andsomegamers Mark ➲ #LGF2016 Gamer 0.72
46 @lynrobinson lyn robinson City University 0.7
47 @mode7games Paul Kilduff-Taylor Mode 7 0.69
48 @djbteamsters deborah bestwick Team17 0.69
49 @MrCraiggy Mr. Craiggy Freelance 0.69
50 @UkieSophie Sophie Densham Ukie 0.69

 

TOP 100 BRANDS

In the top 100 brands we can find a great selection of industry resources like Econsultancy, Gartner for Marketers and Social Media Today, as well as agencies like Bruce Clay Inc., and industry heavyweights like IBM. Be sure to follow them all to stay up to date on current digital marketing trends.

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @londongamesfest LondonGamesFestival 100
2 @BAFTAGames BAFTA Games 7.02
3 @uk_ie Ukie 6.23
4 @BFI BFI 6.09
5 @UniArtsLondon UAL 4.95
6 @LCCLondon LCC 4.85
7 @EGX EGX 4.66
8 @SomersetHouse Somerset House 4.57
9 @Film_London Film London 4.21
10 @FinInstLondon Finnish Institute 3.75
11 @State_of_Play State of Play Games 3.11
12 @eGames_Official eGames 2.89
13 @GamesAid GamesAid 2.82
14 @EUNICLONDON EUNIC LONDON 2.48
15 @CEDUK_MEDIA CreativeEuropeDeskUK 2.39
16 @MuseumofLondon Museum of London 1.95
17 @DCMS DCMS 1.88
18 @Escape_Tech Escape Technology 1.84
19 @QM_IEL QM_IEL 1.78
20 @SMBMusical Mario! The Musical 1.73
21 @ukgamesfund UK Games Fund 1.67
22 @hello_unity Unity 1.65
23 @indigopearluk Indigo Pearl 1.59
24 @WomenShiftDigi WomenShiftDigital 1.52
25 @RuneScape RuneScape 1.5
26 @wigj Women in Games WIGJ 1.47
27 @drinkrelaxplay Loading Bar(s) 1.46
28 @SumoDigitalLtd Sumo Digital 1.4
29 @Joypadbar Joypad 1.35
30 @TimeOutLondon Time Out London 1.34
31 @blueprintfilm Blueprint: Film 1.32
32 @British_Design British Council 1.29
33 @ChineseRoom The Chinese Room 1.29
34 @modern_dream moderndream 1.28
35 @ustwogames ustwo games 1.14
36 @MonopolyUK MonopolyUK 1.13
37 @t_bech Tine Bech Studio 1.12
38 @SQEXCollective Collective 1.08
39 @PinewoodStudios Pinewood Studios 1.07
40 @RadiusFestival Radius Festival 1.07
41 @SeaSylphGames SeaSylph Games 1.07
42 @RareLtd Rare Ltd. 1.06
43 @goldcomputing Goldsmiths Computing 1.05
44 @ngenacademy NextGenSkillsAcademy 0.99
45 @NVA_nottingham N. Videogame Arcade 0.98
46 @ldngaymers London Gaymers 0.96
47 @GREATBritain GREAT Britain 0.96
48 @Eventmagazine Event magazine 0.95
49 @Autodesk_ME Autodesk M&E 0.93
50 @Gfinity Gfinity 0.93

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Call of Duty Black Ops III, Artificial Intelligence and Machine LearningCES 2016) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in Digital Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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