Onalytica - Definitive Practical Guide to Influencer Relationship Management

White Paper: The Definitive Practical Guide to Influencer Relationship Management

By on August 17, 2017 in Education, Marketing

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. Contributors include: Philip Brown, Owain

Onalytica - Crafting your influencer programme

Crafting Your Influencer Programme – White Paper

Influencer Programmes are becoming increasingly popular. New measurement techniques, including large scale data analytics, have made rapid advances in the ability to identify influencers and measure the very substantial effect and ROI of such programmes. Influencer Programmes have a long history in industries such as software, computers and electronics, but