Why Every CEO Should Have a Social Media Presence

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every

Onalytica - Welcome to Influencer Discovery

Welcome to Influencer Discovery!

By on December 8, 2016 in Education, Marketing, Tech

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are

Onalytica - Social Selling 2016 Top 100 Influencers and Brands

Social Selling 2016: Top 100 Influencers and Brands

By on February 24, 2016 in Influencer Identification, Marketing

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media