How to See Past “Fake Influence”

By on February 9, 2017 in Education

As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers earning large pay cheques either directly from brands or indirectly through advertising or conference appearance fees, the need to appear ‘influential’ in the social media world has never been greater. As

Onalytica - Welcome to Influencer Discovery

Welcome to Influencer Discovery!

By on December 8, 2016 in Education, Marketing, Tech

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are

8 Tips for B2B Christmas Marketing

8 Tips for B2B Christmas Marketing

By on November 24, 2016 in Education, Marketing

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing before our very eyes, which means before we know it, Christmas and all of the excessive calories and

Onalytica How to Market to Millennials

How to Market to Millennials

By on November 10, 2016 in Education, Marketing

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. After all, each generation differs vastly from the generation before, giving each a completely different

Onalytica - Social Selling 2016 Top 100 Influencers and Brands

Social Selling 2016: Top 100 Influencers and Brands

By on February 24, 2016 in Influencer Identification, Marketing

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media