Employee Advocacy 2.0

By on October 11, 2018 in Education, Marketing

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Back in August last year we published our Definitive Guide to Influencer Relationship Management, and it was such a great success and help for Marketers

Onalytica Interview-with-Brian-Moran

Interview with Brian Moran

By on August 7, 2018 in Interviews, Tech

Brian Moran – CEO, Small Business Edge Key Topics: Small and Medium Size Business, Social Media, Technology, HR, Sales, Marketing, Customer Service, Going Global Location: NYC/NJ Area, USA Bio: Brian has spent the last 20+ years helping America’s entrepreneurs realize their dreams. Prior to starting his 3rd company in 2012, he was the Executive

Interview with Andrea Learned

By on November 14, 2017 in Environment, Interviews

Andrea Learned – Independent Communications Strategist, specializing in influencer relations for climate action/impact nonprofits Key Topics: Climate action, Cities for Climate, Corporate Sustainability Location: Seattle, WA, USA Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer

Interview with Sam Hurley

By on November 7, 2017 in Interviews, Marketing

Sam Hurley – Managing Director OPTIM-EYEZ Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall Location: Leicestershire, UK   Bio: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and

Onalytica Interview with Daniel Knowlton-COVER

Interview with Daniel Knowlton

By on November 6, 2017 in Interviews, Marketing

Daniel Knowlton – Co-Founder of KPS Digital Marketing   Key Topics: Social Media Marketing, Video Marketing, Personal Branding Location: Margate, Kent, UK   Bio: Dan is a Top #100 Digital Marketing Influencer and international speaker who went from knowing nothing about Digital Marketing, to growing an award-winning, 6 figure Digital Marketing Agency with

Interview with Jasmine Sandler

By on November 1, 2017 in Interviews, Marketing

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer Key Topics: B2B Social Selling, Social Branding of the Executive and SEO  Location: New York City, Los Angeles, USA   Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online

Onalytica How to Nail Your Influencer Engagement Strategy

How to Nail Your Influencer Engagement

By on September 27, 2017 in Education, Marketing

Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing

How to Identify Your Target Influencers

By on September 12, 2017 in Education, Marketing

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right

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