Influencer Marketing Vs Influencer Relations- What’s the Difference?

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their

Onalytica - Which Department Owns Influencer Marketing

Which Department Owns Influencer Marketing?

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there

The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

This is a joint piece I co-wrote with Felix Morgan, Senior Strategist & Innovation lead at our Partner, Livity,  following our youth influencer event #UseYourInfluence on March 8th 2017.  With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency. Banner blindness, ad blockers,