Interview with Andrea Learned

By on November 14, 2017 in Environment, Interviews

Andrea Learned – Independent Communications Strategist, specializing in influencer relations for climate action/impact nonprofits Key Topics: Climate action, Cities for Climate, Corporate Sustainability Location: Seattle, WA, USA Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer

Interview with Sam Hurley

By on November 7, 2017 in Interviews, Marketing

Sam Hurley – Managing Director OPTIM-EYEZ Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall Location: Leicestershire, UK   Bio: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and

Interview with Daniel Knowlton

Interview with Daniel Knowlton

By on November 6, 2017 in Interviews, Marketing

Daniel Knowlton – Co-Founder of KPS Digital Marketing   Key Topics: Social Media Marketing, Video Marketing, Personal Branding Location: Margate, Kent, UK   Bio: Dan is a Top #100 Digital Marketing Influencer and international speaker who went from knowing nothing about Digital Marketing, to growing an award-winning, 6 figure Digital Marketing Agency with

Onalytica Interview with Jasmine Sandler

Interview with Jasmine Sandler

By on November 1, 2017 in Interviews, Marketing

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer Key Topics: B2B Social Selling, Social Branding of the Executive and SEO  Location: New York City, Los Angeles, USA   Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online

Influencer Marketing- Measure Success ROI

How to Measure Your Success and ROI

By on October 4, 2017 in Education, Marketing

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason influencer marketing is so successful, is that we’re all naturally accustomed to being a brand sceptic; word-of-mouth remains

Influencer Engagement Strategy

How to Nail Your Influencer Engagement

By on September 27, 2017 in Education, Marketing

Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing

PPC V Influencer Marketing; Clicks V Sales

By on May 5, 2017 in Education, Marketing

Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving a sense of familiarity to your customers, while remaining differentiated; strategic because it must make sense- you cannot let creativity run free and

Influencer Marketing Vs Influencer Relations- What’s the Difference?

By on April 6, 2017 in Education, Marketing

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their