Onalytica - Which Department Owns Influencer Marketing

Which Department Owns Influencer Marketing?

By on March 23, 2017 in Business, Education, Marketing

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there

Onalytica - Cloud 2017 Top 100 Influencers and Brands

Cloud: Top 100 Influencers and Brands for 2017

By on March 20, 2017 in Influencer Identification, Tech

Cloud computing is a model for delivering IT services in which resources are retrieved from the internet through web-based tools and applications rather than a direct connection to a server. This allows companies to avoid up-front infrastructure costs (e.g. purchasing servers), as well as enabling organizations to focus on their core businesses instead

Influencer Marketing: Truth or Myth?

By on March 9, 2017 in Education, Marketing

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. After all, if everyone knew everything about everything, then well, what a boring place the