How to Use Influencer Marketing at a Fast-Growth Startup

How to Use Influencer Marketing at a Fast-Growth Startup

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. But it takes iterative testing and a methodological approach

Onalytica - Which Department Owns Influencer Marketing

Which Department Owns Influencer Marketing?

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there