Giving Pharmaceuticals an Influencer Health Kick

By on July 26, 2018 in Education, Marketing

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process Celebrity endorsements are risky and less effective than using social influencers It is well documented that a great number of Pharmaceutical and Life Sciences

Interview with Antonio Grasso

By on June 7, 2018 in Interviews, Tech

Antonio Grasso – Founder of Digital Business Innovation | Digital Transformation Addict | Influencer | Speaker Key Topics: Digital Transformation, Cyber Security, Artificial Intelligence, Internet of Things, Distributed Ledgers (Blockchain and Tangle), Fintech, Data Science Location: Napoli, Italy Bio: Antonio Grasso, who started out as a developer and software architect in the IT industry, has

Interview with ​Lillian Pierson, P.E.

By on May 29, 2018 in Interviews, Marketing

​Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals Key Topics: AI, IoT, Big Data, Data Science Location: Global with a predominantly US audience and client base Bio: Lillian Pierson is a Data Strategist that specializes in training and advising. She’s a licensed Professional Engineer in

Interview with ​Carme Artigas

By on May 25, 2018 in Interviews, Marketing

Carme Artigas – Co-founder and CEO, Synergic Partners, a Telefonica Company Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation Location: Madrid, Spain Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Carme Artigas has more than

Interview with ​Shep Hyken

By on May 16, 2018 in Interviews, Marketing

Shep Hyken – Customer Service Expert, Keynote Speaker and NYT Bestselling Author Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training Location: Greater St. Louis Area, MO-IL, USA Bio: Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service expert and keynote speaker, Shep works with

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