Employee Advocacy 2.0

By on October 11, 2018 in Education, Marketing

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Back in August last year we published our Definitive Guide to Influencer Relationship Management, and it was such a great success and help for Marketers

Giving Pharmaceuticals an Influencer Health Kick

By on July 26, 2018 in Education, Marketing

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process Celebrity endorsements are risky and less effective than using social influencers It is well documented that a great number of Pharmaceutical and Life Sciences

How to Guarantee Content Shares From Influencers

By on April 19, 2018 in Education, Marketing

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving

Do you Really Need to pay Influencers?

By on April 3, 2018 in Education, Marketing

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then

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Influencers are People, NOT Campaigns

By on March 12, 2018 in Education, Marketing

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case

Are Your Influencers Buying Their Followers?

By on January 30, 2018 in Education, Marketing

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and

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