Is Employee Advocacy Just for B2B?

By on November 12, 2018 in Education, Marketing

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Because

Giving Pharmaceuticals an Influencer Health Kick

By on July 26, 2018 in Education, Marketing

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process Celebrity endorsements are risky and less effective than using social influencers It is well documented that a great number of Pharmaceutical and Life Sciences

Do you Really Need to pay Influencers?

By on April 3, 2018 in Education, Marketing

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then

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Influencers are People, NOT Campaigns

By on March 12, 2018 in Education, Marketing

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case

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