Do you Really Need to pay Influencers?

By on April 3, 2018 in Education, Marketing

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then

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Influencers are People, NOT Campaigns

By on March 12, 2018 in Education, Marketing

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case

Are Your Influencers Buying Their Followers?

By on January 30, 2018 in Education, Marketing

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and

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