How to Guarantee Content Shares From Influencers

By on April 19, 2018 in Education, Marketing

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving

Interview with ​Andy Crestodina

By on April 5, 2018 in Interviews, Marketing

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios​ Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design Location: Chicago, IL, USA Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years,

Onalytica Interview with Nikhil Jain

Interview with ​Nikhil Jain

By on April 3, 2018 in Interviews, Marketing

Nikhil Jain – Co-Founder of Foreign Admits and Researchpreneur ​ Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking Location: Mumbai, India Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses.

Do you Really Need to pay Influencers?

By on April 3, 2018 in Education, Marketing

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then

Interview with ​Dan Gingiss

By on March 29, 2018 in Interviews, Marketing

 ​Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing Location: Chicago, IL, USA Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Dan is the

Interview with Lilach Bullock

By on March 16, 2018 in Interviews, Marketing

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing Location: London, United Kingdom Bio: Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly

Interview with Mike Allton

By on March 15, 2018 in Interviews, Marketing

Mike Allton – Brand Evangelist, Author, Speaker Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing Location: St. Louis, MO, USA Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers

Onalytica Influencers are people not campaigns-header

Influencers are People, NOT Campaigns

By on March 12, 2018 in Education, Marketing

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case