What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving
Data science is the science of extracting knowledge or insights from data in various forms. From finance, to marketing, tech to energy, data science is used in every industry. At the heart of mining data and building data product is the ability to view and understand the data correlations and find solutions to problems.
Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design Location: Chicago, IL, USA Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years,
Nikhil Jain – Co-Founder of Foreign Admits and Researchpreneur Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking Location: Mumbai, India Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses.
What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then
Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing Location: Chicago, IL, USA Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Dan is the
Plastic has only been around for 60-70 years but it’s already begun to negatively impact the natural environment and create problems for plants, wildlife and even human population. As plastic is composed of major toxic pollutants, it has the potential to cause great harm to the environment in the form of air, water and land
Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing Location: London, United Kingdom Bio: Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly
Mike Allton – Brand Evangelist, Author, Speaker Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing Location: St. Louis, MO, USA Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers
As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case