10 Tips for Increasing Your Influence

By on February 16, 2017 in Education, Marketing

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign– to name a couple. What we have neglected to explicitly mention is that the byproduct of more

How to See Past “Fake Influence”

By on February 9, 2017 in Education

As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers earning large pay cheques either directly from brands or indirectly through advertising or conference appearance fees, the need to appear ‘influential’ in the social media world has never been greater. As

Onalytica - Welcome to Influencer Discovery

Welcome to Influencer Discovery!

By on December 8, 2016 in Education, Marketing, Tech

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are

Why B2B Brands Should do Influencer Marketing

By on December 6, 2016 in Education, Marketing

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory.  After all, when most think of influencers, they think reality TV stars posting an Instagram picture

8 Tips for B2B Christmas Marketing

8 Tips for B2B Christmas Marketing

By on November 24, 2016 in Education, Marketing

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing before our very eyes, which means before we know it, Christmas and all of the excessive calories and