Influencer Marketing- Measure Success ROI

How to Measure Your Success and ROI

By on October 4, 2017 in Education, Marketing

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason influencer marketing is so successful, is that we’re all naturally accustomed to being a brand sceptic; word-of-mouth remains

Influencer Engagement Strategy

How to Nail Your Influencer Engagement

By on September 27, 2017 in Education, Marketing

Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing

How to Identify Your Target Influencers

By on September 12, 2017 in Education, Marketing

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right

Onalytica - Definitive Practical Guide to Influencer Relationship Management

White Paper: The Definitive Practical Guide to IRM

By on August 17, 2017 in Education, Marketing

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. Contributors include: Philip Brown, Owain