Onalytica - Welcome to Influencer Discovery

Welcome to Influencer Discovery!

By on December 8, 2016 in Education, Marketing, Tech

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are

Why B2B Brands Should do Influencer Marketing

By on December 6, 2016 in Education, Marketing

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory.  After all, when most think of influencers, they think reality TV stars posting an Instagram picture

8 Tips for B2B Christmas Marketing

8 Tips for B2B Christmas Marketing

By on November 24, 2016 in Education, Marketing

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing before our very eyes, which means before we know it, Christmas and all of the excessive calories and

Onalytica How to Market to Millennials

How to Market to Millennials

By on November 10, 2016 in Education, Marketing

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. After all, each generation differs vastly from the generation before, giving each a completely different

Improve Your SEO with Influencer Marketing

By on November 1, 2016 in Education, Marketing

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. With

Onalytica - 10 Answers to Common Influencer Marketing FAQs

10 Answers to Common Influencer Marketing FAQs

By on August 24, 2016 in Education, Marketing

Here are some of the most common questions we get asked about influencer marketing: 1. What is Influencer Marketing? Influencer marketing is the practice of marketing to people who influence your target market’s buying decisions, behaviours and increase conversion rates within your target market. 2. Why Should I be Doing

The Art Of Influencing At Scale

By on May 18, 2016 in Education, Marketing

Before the advent of the internet, the best way to get your corporate message out was in a press release. Now, anyone can release news, across hundreds of channels and platforms, and there is little guarantee your content will be heard or shared. What tools can an organisation use to