Onalytica Influencer-Marketing-14-pearls-wisdom

14 Influencer Marketing Pearls of Wisdom

By on October 26, 2017 in Education, Marketing

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.  This guide

How to Identify Your Target Influencers

By on September 12, 2017 in Education, Marketing

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right

Onalytica Influencer Marketing Versus Influencer Relations What's the difference

Influencer Marketing Vs Influencer Relations- What’s the Difference?

By on April 6, 2017 in Education, Marketing

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their

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