10 Tips for Increasing Your Influence

By on February 16, 2017 in Education, Marketing

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign– to name a couple. What we have neglected to explicitly mention is that the byproduct of more

Onalytica - 10 Answers to Common Influencer Marketing FAQs

10 Answers to Common Influencer Marketing FAQs

By on August 24, 2016 in Education, Marketing

Here are some of the most common questions we get asked about influencer marketing: 1. What is Influencer Marketing? Influencer marketing is the practice of marketing to people who influence your target market’s buying decisions, behaviours and increase conversion rates within your target market. 2. Why Should I be Doing

Onalytica - Open Source Top 100 Influencers and Brands

Open Source: Top 100 Influencers and Brands

By on March 9, 2016 in Influencer Identification, Tech

Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is meant to be a collaborative effort, where programmers improve upon the source code and share the changes within the community. By reducing the

Onalytica - Social Selling 2016 Top 100 Influencers and Brands

Social Selling 2016: Top 100 Influencers and Brands

By on February 24, 2016 in Influencer Identification, Marketing

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media