When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new approach needs a wholesale culture change and that can only come from the top.
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could