How to Guarantee Content Shares From Influencers

By on April 19, 2018 in Education, Marketing

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving

Interview with ​Andy Crestodina

By on April 5, 2018 in Interviews, Marketing

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios​ Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design Location: Chicago, IL, USA Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years,

Onalytica Interview with Nikhil Jain

Interview with ​Nikhil Jain

By on April 3, 2018 in Interviews, Marketing

Nikhil Jain – Co-Founder of Foreign Admits and Researchpreneur ​ Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking Location: Mumbai, India Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses.

Interview with ​Dan Gingiss

By on March 29, 2018 in Interviews, Marketing

 ​Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing Location: Chicago, IL, USA Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Dan is the

Interview with Lilach Bullock

By on March 16, 2018 in Interviews, Marketing

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing Location: London, United Kingdom Bio: Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly

Interview with Mike Allton

By on March 15, 2018 in Interviews, Marketing

Mike Allton – Brand Evangelist, Author, Speaker Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing Location: St. Louis, MO, USA Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers

Are Your Influencers Buying Their Followers?

By on January 30, 2018 in Education, Marketing

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and

Onalytica - Interview with Moni Oloyede

Interview with Moni Oloyede

By on January 18, 2018 in Interviews, Marketing

Moni Oloyede – Marketing Technology & Marketing Operations Specialist Key Topics: Martech, Marketing Operations Location: Bethesda, MD, USA Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience.  She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven

Onalytica - Interview with Rachel Miller

Interview with Rachel Miller

By on December 11, 2017 in Interviews, Marketing

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing Location: California, USA Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Her digital strategy has achieved global recognition working