Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there
Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?).