How to Guarantee Content Shares From Influencers

By on April 19, 2018 in Education, Marketing

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving

Do you Really Need to pay Influencers?

By on April 3, 2018 in Education, Marketing

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then

Onalytica Influencers are people not campaigns-header

Influencers are People, NOT Campaigns

By on March 12, 2018 in Education, Marketing

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case

Onalytica Interview with Cory Munchbach

Interview with Cory Munchbach

By on January 12, 2018 in Interviews, Marketing

Cory Munchbach – SVP of Strategy at BlueConic​ Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech Location: Boston, MA USA Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with

Onalytica Interview with Sujan Patel

Interview with Sujan Patel

By on January 5, 2018 in Interviews, Marketing

Sujan Patel – Growth Marketer at Web Profits Key Topics: Growth Hacking, Social Media Marketing, Content Marketing Location: Austin, TX, USA Bio: Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of

Interview with Mari Smith

By on December 13, 2017 in Interviews, Marketing

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing Location: San Diego, CA, USA Bio: Mari Smith is often referred to as the “Queen of Facebook” and is widely recognized as one of the world’s foremost experts on

Onalytica - Interview with Rachel Miller

Interview with Rachel Miller

By on December 11, 2017 in Interviews, Marketing

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing Location: California, USA Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Her digital strategy has achieved global recognition working

Onalytica Interview with Mark Schaefer

Interview with Mark Schaefer

By on December 11, 2017 in Interviews, Marketing

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach Key Topics: Marketing Strategy, Social Media Marketing,  Keynote Speaking, Coaching Location: Tennessee, USA Bio: Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. As Executive Director

Onalytica Interview with Daniel Newman

Interview with Daniel Newman

By on November 24, 2017 in Interviews, Tech

Daniel Newman – Principal Analyst at Futurum Research & CEO, Broadsuite Media Group Key Topics: Digital Transformation, Big Data and Analytics, AI, Mobility, Automation, Future of Work  Location: Chicago, IL (Suburbs), USA Bio: Daniel Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the

Onalytica Interview with Melonie Dodaro

Interview with Melonie Dodaro

By on November 21, 2017 in Interviews, Marketing

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing Location: Europe and Canada Bio: Melonie Dodaro is the author of the #1 international bestseller, The LinkedIn Code. She’s a highly sought after speaker and trainer that specializes in social