Is Employee Advocacy Just for B2B?

By on November 12, 2018 in Education, Marketing

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Because

Employee Advocacy 2.0

By on October 11, 2018 in Education, Marketing

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Back in August last year we published our Definitive Guide to Influencer Relationship Management, and it was such a great success and help for Marketers

Interview with Jamil Ahmed

By on September 7, 2018 in Interviews, Marketing

Jamil Ahmed – CEO at Reinforce Lab Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Location: Bangladesh Bio:CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦

Onalytica Interview with Timothy Snow

Interview with Timothy Snow

By on August 7, 2018 in Interviews, Marketing

Timothy Snow – Founder of Snow Solutions Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology Location: Hollywood, California Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Talent Management

Giving Pharmaceuticals an Influencer Health Kick

By on July 26, 2018 in Education, Marketing

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process Celebrity endorsements are risky and less effective than using social influencers It is well documented that a great number of Pharmaceutical and Life Sciences

How to Guarantee Content Shares From Influencers

By on April 19, 2018 in Education, Marketing

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving

Interview with ​Andy Crestodina

By on April 5, 2018 in Interviews, Marketing

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios​ Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design Location: Chicago, IL, USA Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years,

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