Influencer Marketing Vs Influencer Relations- What’s the Difference?

By on April 6, 2017 in Education, Marketing

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their

Onalytica - Which Department Owns Influencer Marketing

Which Department Owns Influencer Marketing?

By on March 23, 2017 in Business, Education, Marketing

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there

Why Every CEO Should Have a Social Media Presence

By on March 1, 2017 in Education, Marketing

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every

10 Tips for Increasing Your Influence

By on February 16, 2017 in Education, Marketing

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign– to name a couple. What we have neglected to explicitly mention is that the byproduct of more