Why B2B Brands Should do Influencer Marketing

By on December 6, 2016 in Education, Marketing

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory.  After all, when most think of influencers, they think reality TV stars posting an Instagram picture

8 Tips for B2B Christmas Marketing

8 Tips for B2B Christmas Marketing

By on November 24, 2016 in Education, Marketing

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing before our very eyes, which means before we know it, Christmas and all of the excessive calories and

Onalytica How to Market to Millennials

How to Market to Millennials

By on November 10, 2016 in Education, Marketing

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. After all, each generation differs vastly from the generation before, giving each a completely different