Plastic has only been around for 60-70 years but it’s already begun to negatively impact the natural environment and create problems for plants, wildlife and even human population. As plastic is composed of major toxic pollutants, it has the potential to cause great harm to the environment in the form of air, water and land pollution.

Plastic pollution in the sea is set to treble in the next 10 years, and by 2050 the oceans will contain more plastic than fish by weight. This is a massive problem because the accumulation of plastic in the environment adversely affects wildlife, humans and the environment itself, especially in waterways and oceans. Marine animals are affected through entanglement, direct ingestion of plastic waste, or by exposure to chemicals within plastics that causes damage to their biological functions. Sea birds are affected as well, with studies showing that 90% of sea birds have some sort of plastic in them. Humans are also affected by plastic pollution. In the UK alone, more than 5 million tonnes of plastic are consumed each year, which can disrupt hormone levels.

Plastic reduction efforts have occurred in some areas in attempts to reduce plastic consumption and pollution and promote plastic recycling, but it’s estimated that only 24% of all plastic actually makes it into recycling systems. That leaves a remaining 3.8 million tonnes of waste, destined for landfills. Between 10 and 20 million tons of plastic ends up in our oceans every year. More plastic is being thrown or washed into the ocean at a rate much quicker than what it is breaking down. Plastic as a material is photodegradable, which means that it breaks down into smaller pieces when exposed to sunlight, and because the temperature they are exposed to in the sea is a lot lower than that on land, the breakdown process takes a lot longer in the marine environment. It’s estimated that 5.25 trillion plastic particles are currently floating around in world’s oceans.

As this is such an important issue, we were very interested to discover the top influencers, brands and publications discussing plastic pollution on social. What follows is the top 50 in each category, including a network map of the online conversations. There are a wide variety of different influencers that you can engage with so it is good to focus your engagement on certain personas that you feel will best communicate your message to your target audience. Typically industry experts, micro-influencers and everyday influencers are easier to engage than the macro influencers.


TOP 100 INFLUENCERS

Below is a list of the top 50 plastic pollution influencers. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Company Influencer Score
1 @ErikSolheim Erik Solheim UNEP 100
2 @Dev_Fadnavis Devendra Fadnavis Bharatiya Janata Party 87.78
3 @LewisPugh Lewis Pugh Swimmer / Ocean advocate 65.26
4 @AfrozShah1 Afroz Shah UNEP’s Champion of the Earth 57.5
5 @ZAGrrl Gail Barnes Ph.D. Personify LLC 41.02
6 @KangarooCaught Rajan Naidu Environment and Social Justice Activist 39.37
7 @LeoDiCaprio Leonardo DiCaprio Actor and Environmentalist 36.06
8 @michaelgove Michael Gove Secretary of State for Environment 32.7
9 @MayorofLondon Mayor of London London.gov.uk 29.64
10 @deespeak Dia Mirza UNEP Goodwill Ambassador 25.96
11 @BeingFarhad Shah A Farhad Environment and Social Justice Activist 20.76
12 @cathmckenna Catherine McKenna Minister of Environment & Climate Change 20.73
13 @James_BG James Murray Editor of BusinessGreen 20.21
14 @MarkRuffalo Mark Ruffalo The Solutions Project 19.36
15 @VetoPlastic Karen Activist 19.15
16 @PaulPolman Paul Polman CEO of Unilever 19.08
17 @implicitweet Dianna Cohen Plastic Pollution Coalition 18.76
18 @KarmenuVella Karmenu Vella Commissioner for Environment 18.33
19 @PYCousteau Pierre-Yves Cousteau Cousteau Divers 17.85
20 @BiologistDan Daniel Schneider Biologist, Diver, Activist 17.41
21 @mrjonkhoo Jon Khoo Interface 15.95
22 @JackHarries Jackson Harries Filmmaker, Photographer, Environmentalist. 14.99
23 @juliepackard Julie Packard Monterey Bay Aquarium 14.95
24 @ifranhk Frank Moonalice Sustainability activist 14.16
25 @keithpp Keith Parkins Deep ecologist, activist 13.63
26 @kristianteleki Kristian Teleki Prince of Wales’ International Sustainability Unit 12.86
27 @tveitdal Svein T veitdal Klima2020 12.67
28 @lillyspickup lillysplasticpickup Plastic Pollution Coalition 12.64
29 @wawarah Rahmah Abdul Hamid PPSEAWA Malaysia 12.61
30 @ineeshadvs Neeshad V S AYCM Qatar 12.49
31 @Lara Lara Setrakian News Deeply 12.42
32 @EmmaHowardBoyd Emma Howard Boyd The Environment Agency 12.35
33 @Benioff Marc Benioff Salesforce 12.33
34 @2morrowknight Sean Gardner World Communication Forum 11.92
35 @peteswildlife peter burton Wildlife Activist 11.89
36 @dhruvboruah Dhruv Boruah Entrepreneur, Activist 11.82
37 @MikeHudema Mike Hudema Greenpeace 11.48
38 @HoeZaay José Covaco Vlogger / Comedian 11.25
39 @VisualPersist Matt Bjerregaard ReefScan 11.22
40 @nspugh nigel pugh Enviromentalist, Photographer 10.64
41 @Alex_Verbeek Alexander Verbeek Netherlands Ministry of Foreign Affairs 10.41
42 @JudiWakhungu Prof. Judi Wakhungu EGH Kenya’s Ambassador to France 10.31
43 @M_Hartl Dr Mark Hartl Associate Professor of Marine Biology 9.82
44 @sherryrehman SenatorSherryRehman Senate of Pakistan 9.53
45 @AdamRogers2030 Adam Rogers UNDP 9.39
46 @BillBruceComms Bill Bruce Bill Bruce Communications 9.34
47 @GeorgeMonbiot GeorgeMonbiot Author, environmental activist 9.27
48 @Stevewal63 Steve Waldron SEI 9.21
49 @JustinR_Freeman Justin Freeman Green enthusiast 8.73
50 @calestous Calestous Juma Professor Harvard 8.66

 

MAPPING THE COMMUNITY

Below you can see a network map of the online plastic pollution conversations showing the number two influencer Erik Solheim at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below is another network map of the plastic pollution conversation showing the number one brand UN Environment at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!


TOP 100 Brands

Below is a list of the top 50 plastic pollution brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @UNEP UN Environment 100
2 @SkyOceanRescue Sky Ocean Rescue 62.87
3 @UN United Nations 55.35
4 @Seasaver Blue Planet Society 49.61
5 @Greenpeace Greenpeace 37.88
6 @sascampaigns SurfersAgainstSewage 34.45
7 @mcsuk MCSUK 31.76
8 @UNDP UN Development 30.58
9 @NatGeo National Geographic 27.45
10 @wef World Economic Forum 27.13
11 @TEDTalks TED Talks 20.51
12 @GreenpeaceUK Greenpeace UK 20.21
13 @unwantedplastic unWANTED plastics 19.79
14 @2handsproject Two Hands Project 19.59
15 @PlasticPollutes Plastic Pollutes 19
16 @wwf_uk WWF UK 18.47
17 @Tesco Tesco 17.69
18 @EU_ENV EU Environment 17.01
19 @DefraGovUK Defra UK 16.88
20 @BinStrap BinStrap 16.61
21 @BBCEarth BBC Earth 16.07
22 @nature_org Nature Conservancy 15.57
23 @UNDP_India UNDP India 15.06
24 @dw_environment DW – Environment 14.59
25 @PlasticBank Plastic Bank 14.37
26 @plastics2fuel Waste-Derived-Diesel 13.91
27 @EnvAgency Environment Agency 13.86
28 @WWF WWF 13.41
29 @WeAreProject0 Project 0 12.82
30 @BoatPicsLancs Plastic Free ⛵ Morecambe Bay 12.8
31 @lonelyplanet Lonely Planet 12.69
32 @EHFoundation237 Ethereal Heart Fdn 12.55
33 @CGTNOfficial CGTN 12.44
34 @WorldBankWater World Bank Water 11.97
35 @PolychemUSA Polychem USA 11.52
36 @TIPACorp TIPA-Corp 11.09
37 @CECHR_UoD CECHR 11.01
38 @greenpeaceusa Greenpeace USA 10.71
39 @EU_Commission European Commission 🇪🇺 10.68
40 @IUCN IUCN 10.54
41 @FastCompany Fast Company 10.46
42 @OneLessBTL OneLess 10.32
43 @OpenLitterMap OpenLitterMap 10.3
44 @versovabeach Clean Up Versova 10.09
45 @storyofstuff The Story of Stuff 9.6
46 @scrapr_ Scrapr 9.34
47 @EU_MARE EU Maritime & Fish 9.29
48 @coopukfood Co-op Food 9.23
49 @UNESCO UNESCO 9.12
50 @sainsburys Sainsbury’s 9.05

 


TOP 100 PUBLICATIONS

Below is a list of the top 50 plastic pollution publications. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @guardian The Guardian 100
2 @BBCWorld BBC News (World) 80.02
3 @SkyNews Sky News 73.13
4 @nytimes The New York Times 60.59
5 @BBCNews BBC News (UK) 56.25
6 @BBCScienceNews BBC Science News 56.16
7 @TheEconomist The Economist 51.3
8 @ndtv NDTV 49.39
9 @dw_globalideas DW | Global Ideas 48.79
10 @CNN CNN 47.12
11 @Independent The Independent 46.49
12 @guardianeco Guardian Environment 46.45
13 @UE Unearthed 44.92
14 @Forbes Forbes 44.16
15 @TIME TIME 43.74
16 @FoxNews Fox News 43.15
17 @BIUK Business Insider UK 39.63
18 @mashable Mashable 39.5
19 @washingtonpost Washington Post 39.38
20 @HuffPost HuffPost 39.33
21 @ABC ABC News 39.06
22 @EcoInternet3 EcoInternet 34.97
23 @XHNews China Xinhua News 34.15
24 @AP The Associated Press 34.08
25 @EINWasteNews EIN Waste News 32.43
26 @LGSpace Little Green Space 31.42
27 @NPR NPR 30.13
28 @cnni CNN International 28.91
29 @FinancialTimes Financial Times 28.61
30 @NBCNews NBC News 27.17
31 @gmanews GMA News 26.41
32 @thetimes The Times of London 26.37
33 @htTweets Hindustan Times 25.98
34 @bbcworldservice BBC World Service 25.5
35 @sciam Scientific American 25.46
36 @nowthisnews NowThis 25.24
37 @businessinsider Business Insider 25.22
38 @guardiannews Guardian news 25.02
39 @EcoWatch EcoWatch 25
40 @AJEnglish Al Jazeera English 24.82
41 @business Bloomberg 24.65
42 @Telegraph The Telegraph 24.16
43 @verge The Verge 23.15
44 @dwnews dwnews 22.81
45 @NewScienceWrld The New Science 22.57
46 @ajplus AJ+ 22.23
47 @BusinessGreen BusinessGreen 22.17
48 @the_hindu The Hindu 22.14
49 @standardnews Evening Standard 21.62
50 @BBCBusiness BBC Business 21.43

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK HERE FOR A FREE TRIAL!
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around plastic pollution.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they are referenced by other influencers). If you want to learn more, please read our article that outlines How to identify your target influencers.


About the Authors

Joe Fields – Digital Marketing Manager at Onalytica

Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers, monitoring campaign performance, producing reports and measuring success.

 

Camilla Tanzi – Insights analyst at Onalytica

Experienced analyst working in influencer marketing. Helping brands implement successful influencer programmes in order to scale their industry authority through actionable insights and strategy services. Born and raised Italian, lived in the UK for the past six years. Graduated with first class honours from the University of Bristol and awarded the Head of School’s commendation for exceptional performance in the dissertation.