For professionals in the global sustainability world,  building and leveraging influence is about scaling positive impact. Time is of the essence in this field, so being more visible and ‘vocal’ with what’s working and what isn’t, is critical.  If their decisions and trusted sources or guiding research all exists in a vacuum or is spoken of  solely ‘among the choir’, businesses and policy-makers will get nowhere fast. That’s why engaging in conversations online is important. Influencers can more intentionally leave a path of insight and contribute experience to future generations of leaders.

With even a quick review of these sustainability lists, what I continue to see is incredible opportunity for more leaders to build their own social capital. This is how they can ramp up their influence and be prepared to activate it at critical moments.  The sustainability path is a long haul, after all.

In order to keep this the thriving community it has been for at least this past ten years I’ve been part of it, we need diversity of voices and leadership knowledge: more women, more people of color, more nationalities and more members of younger generations.

Much as we appreciate the work and well-amplified communications efforts of corporate leaders like Paul Polman and former UNFCCC Secretary General Christiana Figueres, they’ve been the key influencers for too long. The same holds for corporate sustainability, where a few key leaders have been the recognized social media contributors for years. I’ll offer my rallying cry again: in order to keep this critical effort rolling, we need YOU.

See these influencer lists as a productive starting point. Watch and learn, and start to engage in these conversations today.


Written by our guest author:

AndreaAndrea Learned – Climate Actions Communications Strategist

Andrea consults with social impact and environmental innovators and organizations to scale impact using strategic digital communications, with an emphasis on influencer/media relations and leadership platform building. Client project sectors have included data centers, forest conservation, climate finance, impact investing and cities/climate.


TOP INFLUENCERS

We analysed nearly 3.8M sustainability posts from 25th June 2017 – 25th June 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and added to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top sustainability influencers segmented by job role. If you want to see who ranks beyond these lists be sure to download the full report by clicking the download button below!

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TOP INDUSTRY EXPERTS IN SUSTAINABILITY

Below is a list of the top 10 industry experts in sustainability. If you want to see who ranks from 1-15 be sure to download the full report!

Rank Twitter Handle Name Organisation Influencer Score
1 @BillGates Bill Gates Microsoft 100
2 @AdamRogers2030 Adam Rogers UN Development 51
3 @JeffDSachs Jeffrey D. Sachs CSD Columbia 40.28
4 @RichardMunang Dr. Richard Munang UN Environment 16.21
5 @fairsnape Martin Brown Fairsnape 12.09
6 @estherclimate Esther Agbarakwe Climate Wednesday 11.31
7 @alicekorngold Alice Korngold Korngold Consulting 11.31
8 @GarethKane Gareth Kane Terra Infirma 10.1
9 @makower Joel Makower GreenBiz 9.62
10 @ineeshadvs Neeshad V. S WEF 8.56

 

TOP BUSINESS LEADERS IN SUSTAINABILITY

Rank Twitter Handle Name Organisation Influencer Score
1 @PaulPolman Paul Polman Unilever 100
2 @satyanadella Satya Nadella Microsoft 57.25
3 @neilchawkins Neil Hawkins Dow Chemical 11.83
4 @planamikebarry Mike Barry Marks and Spencer 12.73
5 @keithweed Keith Weed Unilever 13.54

 

 

TOP ACADEMICS IN SUSTAINABILITY

Rank Twitter Handle Name Organisation Influencer Score
1 @elemenous Lucy Gray Lucy Gray Consulting 100
2 @IlonaKickbusch Ilona Kickbusch Kickbusch Health Consult 59.89
3 @iioannoulbs Ioannis Ioannou LBS 59.54
4 @HoffmanAndy Andrew Hoffman University of Michigan 22.21

 

TOP INDUSTRY PROFESSIONALS IN SUSTAINABILITY

Below is a list of the top 15 industry experts in sustainability. If you want to see who ranks from 1-20 be sure to download the full report!

Rank Twitter Handle Name Company Influencer Score
1 @HelenClarkNZ Helen Clark helenclarknz.com 100
2 @evankirstel Evan Kirstel eViRa Health 50.54
3 @debraruh Debra Ruh Ruh Global Communications 45.27
4 @HansLak Hans Lak GLESI.org 42.05
5 @Revkin Andy Revkin National Geographic Society 32.2
6 @TimJMohin Tim Mohin Global Reporting Initiative (GRI) 31.21
7 @BrentToderian Brent Toderian TODERIAN UrbanWORKS 25.38
8 @VisualPersist Matt Bjerregaard VisualPersistence.com 24.6
9 @AndreaLearned Andrea Learned Climate Actions Communications 25.13
10 @davidcoethica David Connor 2030hub 24.91
11 @BjornKHaugland Bjørn K. Haugland DNV GL 23.16
12 @MindyLubber Mindy Lubber Ceres 25.27
13 @bar_zie Barbara Anna Zielonka Varkey Foundation 21.69
14 @DaveStangis Dave Stangis Campbell Soup Company 21.01
15 @davidnabarro Dr David Nabarro UN 21.18

 

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TOP BLOGGERS IN SUSTAINABILITY

Rank Twitter Handle Name Organisation Influencer Score
1 @drvox David Roberts Vox News 100
2 @paul_steele Paul Steele BaldHiker 93.73
3 @MarcGunther Marc Gunther nonprofitchronicles.com 23.83

 

TOP MEDIA INFLUENCERS IN SUSTAINABILITY

Rank Twitter Handle Name Organisation Influencer Score
1 @LeonKaye Leon Kaye TriplePundit 100
2 @dpcarrington Damian Carrington The Guardian 76.56
3 @SustMeme Jim McClelland McClelland Media 69.71

TOP CAMPAIGNERS IN SUSTAINABILITY

Rank Twitter Handle Name Organisation Influencer Score
1 @algore Al Gore algore.com 100
2 @OlumideIDOWU Mr. Climate – #SDGs ICCDI Africa 29.25
3 @NiliMajumder Nili Majumder Global Fund for Women 27.08
4 @MordiOfficial Joel Mordi Youth Empowerment & ICT Foundation 30.36
5 @MiF_Nigeria Mordi Ibe Fdn Mordi Foundation 25.65
6 @jayathmadw Jayathma Wickramanayake UN 72.95
7 @MelindaRooke Melinda Rooke MY World 12.25
8 @SaleemulHuq Saleemul Huq ICCCAD 14.32
9 @JenWilliamsEdu Jennifer Williams Participate 18.42
10 @billmckibben Bill McKibben 350 dot org 15.39
11 @MarkTercek Mark Tercek Nature Conservancy 11.18
12 @PaulHawken Paul Hawken Project Drawdown 10.81

 

Top 5 CELEBRITIES IN SUSTAINABILITY

Rank Twitter Handle Name Organisation Influencer Score
1 @LeoDiCaprio Leonardo DiCaprio leonardodicaprio.com 100
2 @richardbranson Richard Branson Virgin Group 57.25
3 @MarkRuffalo Mark Ruffalo mark-ruffalo.com 11.83
4 @StellaMcCartney Stella McCartney stellamccartney.com 12.73
5 @GeorgeMonbiot George Monbiot monbiot.com 13.54

 

 

TOP 20 POLITICAL INFLUENCERS IN SUSTAINABILITY

Below is a list of the top 20 industry experts in sustainability. If you want to see who ranks from 1-25 be sure to download the full report!

Rank Twitter Handle Name Organisation Influencer Score
1 @AminaJMohammed Amina J Mohammed UN 100
2 @narendramodi Narendra Modi Prime Minister of India 94.95
3 @DrTedros Tedros Adhanom Ghebreyesus WHO 55.12
4 @ASteiner Achim Steiner UN Development 51.24
5 @CFigueres Christiana Figueres Global Optimist 45.49
6 @UN_PGA UN GA President UN 34.93
7 @UNECOSOC UN ECOSOC President UN 28.03
8 @ErikSolheim Erik Solheim UN Environment 27.05
9 @ImranKhanPTI Imran Khan Pakistan Movement for Justice 26.32
10 @KarmenuVella Karmenu Vella European Commission 24.68
11 @PEspinosaC Patricia Espinosa C. UN Climate Change 23.78
12 @michaelgove Michael Gove Conservative Party (UK) 23.6
13 @ThomsonFiji Peter Thomson UN 22.52
14 @MikeBloomberg Mike Bloomberg Philanthropist and Former NYC Mayor 20.14
15 @drharshvardhan Dr. Harsh Vardhan Government of India 19.94
16 @MimicaEU Neven Mimica European Commission 18.18
17 @grazianodasilva José Graziano da Silva FAO 17.69
18 @KGeorgieva Kristalina Georgieva World Bank 14.87
19 @GovInslee Governor Jay Inslee Governor of Washington 13.31
20 @Anne_Hidalgo Anne Hidalgo Mayor of Paris 12.91

 

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online sustainability conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP BRANDS

Below is a list of the top 50 sustainability brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @UN United Nations 100
2 @WorldBank World Bank 31.9
3 @GlobalGoalsUN Global Goals 31.71
4 @UNDP UN Development 30.69
5 @UNDESA UN DESA 25.9
6 @SDGaction UN SDG Action Campaign 24.11
7 @WHO World Health Organization (WHO) 21.23
8 @UNICEF UNICEF 20.76
9 @PMOIndia PMO India 20.37
10 @UNFCCC UN Climate Change 19.68
11 @UN_Women UN Women 19.15
12 @UNEnvironment UN Environment 18.89
13 @UNESCO UNESCO 18.16
14 @wef World Economic Forum 17.57
15 @unfoundation UN Foundation 17.42
16 @IISD_SDGs IISD SDGs 16.12
17 @Microsoft Microsoft 15.88
18 @globalcompact UN Global Compact 15.61
19 @EU_Commission European Commission 14.81
20 @GreenBiz GreenBiz 14.37
21 @WWF WWF 13.72
22 @plus_socialgood +SocialGood 13.11
23 @devex Devex 13.03
24 @SustDev UN Sustainable Dev. 12.55
25 @UNCTAD UNCTAD 12.23
26 @Unilever Unilever 11.97
27 @SEEDSandCHIPS Seeds&Chips 11.97
28 @UN_Water UN-Water 11.3
29 @OECD OECD 11.18
30 @UNHABITAT UN-Habitat 11.14
31 @McDonalds McDonald’s 10.96
32 @WFP World Food Programme 10.83
33 @DefraGovUK Defra UK 10.53
34 @IRENA IRENA 10.43
35 @UNEP_FI UNEP FI 10
36 @StateDept Department of State 9.86
37 @wbcsd WBCSD 9.27
38 @Walmart Walmart 9.22
39 @IMFNews IMF 9.22
40 @UNGeneva UN Geneva 9.21
41 @nature_org The Nature Conservancy 9.2
42 @TeachSDGs #TeachSDGs 9.17
43 @IFC_org IFC 9.09
44 @gatesfoundation Gates Foundation 9.09
45 @UNHumanRights UN Human Rights 8.91
46 @UNDPasiapac UNDP Asia-Pacific 8.83
47 @sciam Scientific American 8.65
48 @SDGglobalFest Global Festival of Action for Sustainable Dev 8.5
49 @unisdr UNISDR 8.46
50 @FAOKnowledge FAO Knowledge 8.37

 

TOP 50 PUBLICATIONS

Below is a list of the top 50 publications in sustainability. If you want to see who ranks from 1-100 be sure to download the full report!

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Rank Twitter Handle Name Influencer Score
1 @SDG2030 SDG2030 100
2 @3BLMedia 3BL Media 92.66
3 @TriplePundit TriplePundit.com 92.33
4 @nytimes The New York Times 90.17
5 @Forbes Forbes 89.92
6 @TheEconomist The Economist 86.54
7 @NatGeo National Geographic 83.05
8 @CNN CNN 80.31
9 @HuffPost HuffPost 76.22
10 @WSJ The Wall Street Journal 74.03
11 @FoxNews Fox News 73.92
12 @ABC ABC News 66.74
13 @washingtonpost Washington Post 65.27
14 @guardian The Guardian 64.98
15 @XHNews China Xinhua News 63.83
16 @AP The Associated Press 63.79
17 @mashable Mashable 60.01
18 @CaelusGreenRoom Caelus Green Room 59.18
19 @WIRED WIRED 58.6
20 @BBCNews BBC News (UK) 58.12
21 @HarvardBiz Harvard Biz Review 56.38
22 @UN_News_Centre UN News 55.35
23 @SustainBrands Sustainable Brands 53.15
24 @NPR NPR 50.37
25 @cnni CNN International 50.37
26 @CSRwire CSRwire 49.32
27 @GreenBiz GreenBiz 49.15
28 @FinancialTimes Financial Times 48.08
29 @el_pais EL PAÍS 47.87
30 @NBCNews NBC News 45.59
31 @SDGoals SDGs 42.39
32 @AJEnglish Al Jazeera English 41.01
33 @SkyNews Sky News 39.48
34 @FastCompany Fast Company 39.17
35 @Justmeans Justmeans 34.97
36 @politico POLITICO 34.86
37 @EconomicTimes EconomicTimes 33.88
38 @CNBC CNBC 32.86
39 @Independent The Independent 32.83
40 @sciencemagazine Science Magazine 31.38
41 @Inc Inc. 30.54
42 @Le_Figaro Le Figaro 29.94
43 @FortuneMagazine FORTUNE 29.88
44 @businessinsider Business Insider 29.71
45 @Telegraph The Telegraph 29.1
46 @NatureNews Nature News & Comment 28.06
47 @nature nature 26.44
48 @edie edie.net 26.02
49 @BBCBusiness BBC Business 26.01
50 @TheAtlantic The Atlantic 24.33

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK FOR A FREE TRIAL!

Disclaimer
: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around business intelligence.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social
topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter,
Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.


About the Authors

Joe Fields – Digital Marketing Manager at Onalytica

Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers.


Nadia Nazarchevici – Insights Analyst at Onalytica

Nadia is an Insights Analyst at Onalytica. She helps brands implement their influencer marketing programs, and delivers valuable reports to help them measure performance.


Lizzie Dunmore – Insights Analyst at Onalytica

Lizzie provides actionable insights for brands to implement & drive successful influencer marketing strategies. She’s into sustainability, conservation, and strong coffee.


 

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