STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in schools. Rather than teach these four disciplines as separate subjects, grouping them together under the heading STEM means schools take a more interdisciplinary approach, often integrating real-world applications into the teachings.

According to the U.S. Department of Education, only 16% of high school students are interested in a career in STEM career. This skill gap has caused a lot of businesses to struggle to fill critical roles in STEM occupations, which in turn leads to sluggish growth. According to a report by STEMconnector.org up to 2.4 million STEM jobs go unfilled. As well as a skills gap there is also a gender gap with only 16% of women globally graduate college with STEM degrees.

As a result of these findings there have been many campaigns which aim to motivate and inspire students to excel in STEM subjects and support stronger collaboration between the industry and schools.


TOP INFLUENCERS

We analysed nearly 2.4M posts on STEM from 18th July 2017 – 18th July 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and uploaded to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top STEM influencers segmented by job role. If you want to see who ranks beyond these lists you can download the full report by clicking the download button below!

Download The Full Report

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TOP ACADEMICS IN STEM

Below is a list of some of the top academics in STEM. If you want to see who ranks beyond 25 be sure to download the full report!

Rank Twitter Handle Name Company Influencer Score
1 @AstronautAbby Abigail Harrison University of Florida 100
2 @cultofpedagogy Jennifer Gonzalez Cult of Pedagogy 30.6
3 @nmpanek Natalie Panek thepanekroom.com 64.97
4 @ImogenRCoePhD Dr. Imogen R. Coe Ryerson University 21.51
5 @sciencegoddess Joanne Manaster University of Illinois 19.91
6 @sarahdateechur Sarah Thomas EduMatch 22.85
7 @DrEmmaLJohnston Prof Emma L Johnston UNSW Sydney 18.13
8 @JenWilliamsEdu Jennifer Williams Participate (Education) 24.6
9 @jesswade Dr Jess Wade Imperial College 19.48
10 @ithinkwellHugh Hugh Kearns Flinders University 18.35
11 @TeacherCast Jeffrey Bradbury TeacherCast Educational Network 25.43
12 @mikamckinnon Mika McKinnon SETI Institute 18.34
13 @kejames Karen James Independent researcher 16.07
14 @AtheneDonald Athene Donald Cambridge University 17.24
15 @raulpacheco Dr Raul Pacheco-Vega CIDE (Centro de Investigación y Docencia Económicas A.C.) 16.96
16 @misskyritsis Eleni Kyritsis TeachTechPlay 15.87
17 @ProfCathHarper Prof. Catherine Harper University of Chichester 12.3
18 @KarlyMoura Karly Moura Sun Terrace Elementary Magnet School 17.89
19 @mariagalanis Maria Arfanakis Deerfield Public Schools District 109 14.09
20 @Rdene915 Rachelle Dene Poth Riverview High School 12.71
21 @sophtalkssci Soph Arthur University of Bath 11.48
22 @NicolRHoward Nicol R. Howard, PhD University of Redlands 11.79
23 @kevinfolta Kevin Folta University of Florida 11.71
24 @SamanthaZY Samantha Yammine University of Toronto 14.43
25 @FunSizeSuze Dr Suze Kundu Discovery 12.54

 

TOP ENTREPRENEURS IN STEM

Rank Twitter Handle Name Company Influencer Score
1 @MayaAjmera MayaAjmera Society for Science & the Public 100
2 @coolcatteacher coolcatteacher Cool Cat Teacher 75.02
3 @TamaraMcCleary TamaraMcCleary Thulium.co 54.54
4 @markbarnes19 markbarnes19  Times 10 Publications 32.89
5 @brett7three brett7three ThePeaPod 30.16
6 @ShellTerrell ShellTerrell Teacher Reboot Camp 26.64
7 @psb_dc psb_dc Unconventional Ventures 27.35
8 @YvesMulkers YvesMulkers 7wData 25.52
9 @craignewmark craignewmark Craigslist & Craig Newmark Philanthropies 24.53
10 @cybelenegris cybelenegris Webnames.ca 27.93
11 @DrKatrinaKeene DrKatrinaKeene Top Tech EDU 32.99
12 @ClassofYourOwn ClassofYourOwn Class Of Your Own Limited 17.04
13 @MarijaButkovic MarijaButkovic Women of Wearables 17.43
14 @mcmsharksxx mcmsharksxx The Fins United Initiative 14.09
15 @SnowHydro SnowHydro Science Borealis 9.29

 

 

TOP INDUSTRY EXPERTS IN STEM

Rank Twitter Handle Name Company Influencer Score
1 @aimafidon Dr Anne-Marie Imafidon Microsoft 100
2 @TopCyberNews Ludmila Morozova-Buss UN Development 90.35
3 @alicekeeler Alice Keeler CSD Columbia 81.07
4 @RichSimmondsZA Rich Simmonds UN Environment 78.14
5 @ClassTechTips Monica Burns Fairsnape 67.55

 

TOP INDUSTRY PROFESSIONALS IN STEM

Below is a list of some of the top industry professionals in STEM. If you want to see who ranks beyond 25 you can download the full report by clicking the button below!

Rank Twitter Handle Name Company Influencer Score
1 @jasonlatimer Jason Latimer Fleet Science Center 100
2 @kiranshaw Kiran Mazumdar Shaw Biocoin 92.21
3 @2morrowknight Sean Gardner World Communication Forum 81.54
4 @GoogleExpertUK Susan Dolan The Queen’s Young Leaders Programme 56.69
5 @annemariayritys Anne-Maria Yritys Yritys Executive Services 53.56
6 @Ehmee Emily Graslie The Field Museum 53.18
7 @LarisaBDodoo Larisa Bowen-Dodoo British Council 45.21
8 @andi_staub Andreas Staub FehrAdvice & Partners AG 35.51
9 @sallyeaves Sally Eaves Forbes Technology Council 30.1
10 @rachelloumiller Rachel Miller Thulium 29.88
11 @CaraSantaMaria Cara Santa Maria Talk Nerdy Podcast 28.8
12 @akwyz Antonio Vieira Santos Atos 27.78
13 @sandy_carter Sandy Carter Amazon Web Services 26.72
14 @Stephencgill Stephen Gill Institute of Refrigeration 26.17
15 @GerryMoran Gerry Moran Cognizant 24.1
16 @vijaysharma1122 Vijay Sharma, PhD Nuj Environ Laboratory 22.61
17 @OttLegalRebels Marc R Gagné Gagne Legal Services 21.86
18 @camsiemcadams Camsie McAdams Discovery Inc 21.03
19 @guzmand Danielle Guzman Mercer 20.39
20 @DrLucyRogers Dr Lucy Rogers Guild of Makers 19
21 @HeyDrWilson Dr. Caleph B. Wilson Miltenyi Biotec 17.81
22 @CunninghamEiE Christine Cunningham EiE (Engineering is Elementary) 16.59
23 @MVEG001 Dr Marguerite Evans-Galea Industry Mentoring Network in STEM (IMNIS) 16.27
24 @mtholfsen Mike Tholfsen Microsoft 15.7
25 @AnjaHoffmann Anja Hoffmann Sentio Lab 15.7

 

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TOP MEDIA INFLUENCERS IN STEM

Rank Twitter Handle Name Company Influencer Score
1 @gregfoot Greg Foot BBC Earth 100
2 @elakdawalla Emily Lakdawalla The Planetary Society 96.65
3 @EWmdavis Michelle Davis EdWeek Market Brief 81.95
4 @JenLucPiquant Jennifer Ouellette Quanta magazine 73.49
5 @TomChivers Tom Chivers tomchivers.com 35.89

 

TOP POLITICAL INFLUENCERS IN STEM

Rank Twitter Handle Name Company Influencer Score
1 @ScienceChiefAu Chief Scientist Australian Governement 100
2 @KirstyDuncanMP Kirsty Duncan Liberal MP Canada 35.75
3 @EvaKaili Eva Kaili European Parliament 20.12

 

 

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online STEM conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica STEM Network Map

TOP BRANDS IN STEM

Below is a list of the top 50 brands in STEM. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @Stemettes Stemettes 💙 ★ # + 100
2 @Science_Academy Australian Academy of Science 60.84
3 @girlscouts Girl Scouts 60.35
4 @Eduporium Eduporium 54.82
5 @GirlsWhoCode Girls Who Code 38.41
6 @Raytheon Raytheon 35.99
7 @MfgStories ManufacturingStories 35.9
8 @UNESCO UNESCO 35.74
9 @NSF National Science Foundation 33.12
10 @wef World Economic Forum 32.81
11 @GE_Foundation GE Foundation 32.64
12 @BostonSchools BostonPublicSchools 32.45
13 @Microsoft Microsoft 30.89
14 @4H 4-H 29.92
15 @FIRSTweets FIRST 29.22
16 @Bayer4CropsUS Bayer CropScience US 28.1
17 @AdvocateforEd The Edvocate 26.37
18 @TheAMRC Advanced Manufacturing Research Centre 25.94
19 @CREATE_EDU_PROJ The CREATE Education Project 25.13
20 @CooneyCenter Cooney Center 24.92
21 @100Kin10 100Kin10 24.16
22 @DiscoveryEd Discovery Education 23.75
23 @thewisecampaign WISE 23.29
24 @MicrosoftEDU Microsoft Education 22.58
25 @SASsoftware SAS Software 21.81
26 @PlayCraftLearn Minecraft Education 21.53
27 @ScienceAU Science&TechnologyAU 20.43
28 @theNASEM National Academies 20.04
29 @STEMconnector STEMconnector 19.49
30 @MillionWMentors Million Women Mentors 17.82
31 @PTECHNETWORK P-TECH 17.59
32 @ENERGY Energy Department 17.11
33 @TheIET IET 16.46
34 @aaas AAAS 15.04
35 @NSTA NatSciTeachAssoc 14.93
36 @ScienceReport ScienceScreenReport 14.71
37 @chiuni Uni of Chichester 14.38
38 @Cognizant Cognizant 14.22
39 @WSP_UK WSP in the UK 14.16
40 @SASCanada SAS Canada 14.06
41 @PLTWorg Project Lead The Way 14.04
42 @leversinheels Levers in Heels 13.91
43 @nyutandon NYU Tandon 13.74
44 @texthelp Texthelp for Edu 13.7
45 @usedgov US Dept of Education 13.66
46 @royalsociety The Royal Society 13.58
47 @TeachingSTEM Teaching STEM 13.44
48 @GirlsinTech Girls in Tech 13.42
49 @CSIROnews CSIRO 13.35
50 @Imported_Fun ✨ Inspire Them…✨ 13.28

 

TOP 50 PUBLICATIONS IN STEM

Below is a list of the top 50 publications in STEM. If you want to see who ranks from 1-100 be sure to download the full report!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @TechCrunch TechCrunch 100
2 @Forbes Forbes 83.73
3 @EdTech_K12 EdTech K–12 Magazine 50.98
4 @mashable Mashable 47
5 @EducationDive Education Dive 46.23
6 @educationweek Education Week 44.94
7 @nytimes The New York Times 41.68
8 @nature nature 39.74
9 @techedvocate thetechedvocate 38.48
10 @WomanthologyUK Womanthology 33.05
11 @sciam Scientific American 31.45
12 @WIRED WIRED 30.66
13 @WSJ The Wall Street Journal 29.31
14 @eschoolnews eSchool News 27.89
15 @Educ_Technology Education Technology 27.71
16 @sciencemagazine Science Magazine 27.37
17 @TheEconomist The Economist 25.93
18 @business Bloomberg 25.73
19 @itworldca IT World Canada 25.09
20 @Reuters Reuters Top News 24.67
21 @verge The Verge 23.89
22 @siliconrepublic SiliconRepublic 22.08
23 @CosmosMagazine Cosmos Magazine 19.89
24 @BBC BBC 19.81
25 @Gizmodo Gizmodo 19.29
26 @scifri Science Friday 19.08
27 @TheAtlantic The Atlantic 18.93
28 @QuantaMagazine Quanta Magazine 18.89
29 @ComputerWeekly ComputerWeekly 18.25
30 @Medium Medium 17.51
31 @crscience CRS 17.21
32 @The74 The 74 16.88
33 @newscientist New Scientist 16.79
34 @Inc Inc. 16.49
35 @CNET CNET 16.38
36 @CNBC CNBC 16.09
37 @FinancialTimes Financial Times 15.95
38 @Recode Recode 15.87
39 @TriplePundit TriplePundit.com 15.18
40 @techUK techUK 14.22
41 @engadget Engadget 14.21
42 @InnoTechToday Innovation & Tech Today 14.2
43 @businessinsider Business Insider 13.22
44 @PCMag PCMag 12.98
45 @PopSci Popular Science 12.91
46 @WomenatForbes Women@Forbes 12.46
47 @AcademyToday Academy Today 12.44
48 @BBCClick BBC Click 12.25
49 @SciGirls SciGirls 11.71
50 @physorg_com Phys.org 11.63

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK FOR A FREE TRIAL!

Disclaimer
: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around STEM.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social
topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter,
Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.


About the Authors

Joe Fields

Joe Fields – Digital Marketing Manager at Onalytica

Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers.


Nadia Nazarchevici – Insights Analyst at Onalytica

Nadia is an Insights Analyst at Onalytica. She helps brands implement their influencer marketing programs, and delivers valuable reports to help them measure performance.