Social Media Marketing World is the premier event for all social media marketers. This year it’s taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018. It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be.

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018, which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with.

We wanted to add to this analysis and look at the wider social media conversation among an audience of nearly 16K social media marketers to collate a list of who is driving the most influence across all social media marketing related topics in the run up to the conference.


TOP TRACKS DISCUSSED IN THE RUN UP TO THE CONFERENCE

We were really interested in seeing which #SMMW18 “Tracks” (topics used to categorize all the keynote speeches and panel discussions) received the most attention in the run up to the conference, so we analyzed all the social media posts from November 25th 2017 – February 27th 2018 from an audience of 16K+ social media marketing influencers. This is an audience that we have built up over the past few years by capturing the most prominent contributors the the SMM conversations on twitter, to understand who was most influential in driving discussions.

We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with the track topics on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. The chart below shows the topic share of voice among the top SMM influencers in the lead up to the conference:

Onalytica SMMW18 Topic Share of Voice

In comparison at #SMM17 the most frequently mentioned topics at the conference were Social Media Marketing, Twitter, Storytelling, Influencer Marketing, Content marketing, Live Streaming, Snapchat, Facebook, Instagram and #AI. If you want to look at our analysis of the conference last year click here!


TOP INFLUENCERS FOR EACH TRACK

We wanted to take a deeper dive into the top 5 tracks at the conference to uncover who the top 25 influencers were in each topic area. In addition to these 5 lists we decided that because influencer marketing was a trending topic at last year’s conference (actually more spoken about than content marketing) we would add an extra 6th list of the top influencer marketing influencers.

1. TOP INFLUENCERS DISCUSSING BLOGGING

Below is a list of the top 25 influencers discussing blogging ahead of #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @neilpatel Neil Patel 100
2 @markwschaefer Mark Schaefer 93.65
3 @MarketingProfs Ann Handley 84.73
4 @jeffbullas Jeff Bullas 72.67
5 @mike_allton Mike Allton 66.37
6 @randfish Rand Fishkin 62.08
7 @problogger Darren Rowse 61.7
8 @lilachbullock Lilach Bullock 54.48
9 @RyanBiddulph Ryan Biddulph 39.24
10 @larrykim Larry Kim 38.85
11 @crestodina Andy Crestodina 31.71
12 @NealSchaffer Neal Schaffer 30.42
13 @GuyKawasaki Guy Kawasaki 29.03
14 @BrennerMichael Michael Brenner 27.37
15 @SandraJClayton Sandra Clayton 27.35
16 @syedbalkhi Syed Balkhi 27.02
17 @Mike_Stelzner Michael A. Stelzner 25.68
18 @PegFitzpatrick Peg Fitzpatrick 24.42
19 @iSocialFanz Brian Fanzo 24.26
20 @MariSmith Mari Smith 22.2
21 @jaybaer Jay Baer 21.96
22 @ChelseaKrost Chelsea Krost 21.02
23 @LisaDJenkins Lisa D. Jenkins 19.33
24 @MarshaCollier Marsha Collier 19.32
25 @JasonMillerCA Jason A Miller 18.37

Below is a list of the top 25 influencers discussing Twitter ahead of #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button above!

Rank Twitter Handle Name Influencer Score
1 @garyvee Gary Vaynerchuk 100
2 @randfish Rand Fishkin 15.44
3 @MarketingProfs Ann Handley 10.78
4 @leeodden Lee Odden 8.42
5 @neilpatel Neil Patel 5.47
6 @jeffbullas Jeff Bullas 2.74
7 @martinjonesaz Martin Jones 2.74
8 @evankirstel Evan Kirstel 2.59
9 @larrykim Larry Kim 2.21
10 @lilachbullock Lilach Bullock 2.13
11 @markwschaefer Mark Schaefer 1.75
12 @jaybaer Jay Baer 1.61
13 @MelonieDodaro Melonie Dodaro 1.32
14 @dgingiss Dan Gingiss 0.94
15 @MadalynSklar Madalyn Sklar 0.92
16 @MarshaCollier Marsha Collier 0.9
17 @tim_fargo Tim Fargo 0.88
18 @g_kohls Garf 0.82
19 @Sam___Hurley Sam Hurley 0.82
20 @ValaAfshar Vala Afshar 0.79
21 @NealSchaffer Neal Schaffer 0.79
22 @sujanpatel Sujan Patel 0.75
23 @kimgarst Kim Garst 0.69
24 @thomaspower Thomas Power 0.66
25 @adhutchinson Andrew Hutchinson 0.61


MAPPING THE COMMUNITY

Below you can see a network map of the online #SMMW18 conversation. This map was created with Onalytica’s Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica SMMW18 Network-Map

 


3. TOP INFLUENCERS DISCUSSING VIDEO MARKETING

Below is a list of the top 25 influencers discussing video marketing ahead of #SMMW18.

Rank Twitter Handle Name Influencer Score
1 @garyvee Gary Vaynerchuk 100
2 @Mike_Stelzner Michael A. Stelzner 51.07
3 @marshawright Real Marsha Wright 49.66
4 @MarketingProfs Ann Handley 43.33
5 @jeffbullas Jeff Bullas 31.72
6 @MadalynSklar Madalyn Sklar 30.4
7 @dennisyu Dennis Yu 30.12
8 @larrykim Larry Kim 28.75
9 @neilpatel Neil Patel 28.72
10 @PegFitzpatrick Peg Fitzpatrick 28.54
11 @sellingtools Nancy Nardin 27.74
12 @joelcomm Joel Comm 25.35
13 @MariSmith Mari Smith 24.96
14 @iSocialFanz Brian Fanzo 23.04
15 @LinkedInExpert Viveka von Rosen 22.79
16 @NealSchaffer Neal Schaffer 22.73
17 @BrennerMichael Michael Brenner 21.66
18 @jaybaer Jay Baer 20.8
19 @GuyKawasaki Guy Kawasaki 20.5
20 @dougkessler Doug Kessler 20.15
21 @CynthiaLIVE Cynthia Johnson 19.74
22 @dannysullivan Danny Sullivan 19.42
23 @RebekahRadice Rebekah Radice 19.42
24 @ronsela Ron Sela 19.33
25 @iRossBrand Ross Brand 18.3

 

4. TOP INFLUENCERS DISCUSSING CONTENT MARKETING

Below is a list of the top 25 influencers discussing content marketing at #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @leeodden Lee Odden 100
2 @MarketingProfs Ann Handley 95.22
3 @JoePulizzi Joe Pulizzi 56.61
4 @neilpatel Neil Patel 42.86
5 @annhandley Ann Handley 36.44
6 @BrennerMichael Michael Brenner 18.51
7 @Robert_Rose Robert Rose 16.13
8 @jeffbullas Jeff Bullas 10.39
9 @jaybaer Jay Baer 8.21
10 @steverayson Steve Rayson 7.17
11 @larrykim Larry Kim 6.76
12 @markwschaefer Mark Schaefer 5.96
13 @brianclark Brian Clark 5.79
14 @crestodina Andy Crestodina 5.43
15 @CarlaJohnson Carla Johnson 4.55
16 @heidicohen HeidiCohen 4.44
17 @GuyKawasaki Guy Kawasaki 3.27
18 @lilachbullock Lilach Bullock 2.64
19 @seosmarty Ann Smarty 2.45
20 @MariSmith Mari Smith 2.37
21 @NealSchaffer Neal Schaffer 2.24
22 @RebekahRadice Rebekah Radice 2.04
23 @shane_barker Shane Barker 2.02
24 @marktraphagen Mark Traphagen 1.84
25 @JoeLazauskas Joe Lazauskas 1.77

 

5. TOP INFLUENCERS DISCUSSING FACEBOOK

Below is a list of the top 25 influencers discussing Facebook ahead of #SMMW18.

Rank Twitter Handle Name Influencer Score
1 @garyvee Gary Vaynerchuk 100
2 @MarketingProfs Ann Handley 96.97
3 @neilpatel Neil Patel 93.65
4 @jeffbullas Jeff Bullas 86.21
5 @larrykim Larry Kim 79.29
6 @Mike_Stelzner Michael A. Stelzner 78.93
7 @martinjonesaz Martin Jones 77.62
8 @MariSmith Mari Smith 65.75
9 @jonloomer Jon Loomer 64.2
10 @jaybaer Jay Baer 62.1
11 @markwschaefer Mark Schaefer 61.01
12 @GuyKawasaki Guy Kawasaki 54.87
13 @johnhall John Hall 54.19
14 @dennisyu Dennis Yu 52.47
15 @NealSchaffer Neal Schaffer 52.18
16 @kimgarst Kim Garst 49.46
17 @marktraphagen Mark Traphagen 47.94
18 @AndreaVahl AndreaVahl 47.25
19 @TedRubin Ted Rubin 46.21
20 @AskAaronLee Aaron Lee 44.98
21 @joelcomm Joel Comm 43.88
22 @zaibatsu Reg Saddler 42.77
23 @PegFitzpatrick Peg Fitzpatrick 42.45
24 @PamMktgNut Pam Moore 42.32
25 @RebekahRadice Rebekah Radice 42.31

 

6. TOP INFLUENCERS DISCUSSING INFLUENCER MARKETING

Below is a list of the top 25 influencers discussing influencer marketing ahead of #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

 

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @leeodden Lee Odden 100
2 @MarketingProfs Ann Handley 59.44
3 @rachelloumiller Rachel Miller 23.5
4 @briansolis Brian Solis 21.22
5 @JoePulizzi Joe Pulizzi 12.45
6 @garyvee Gary Vaynerchuk 9.5
7 @TamaraMcCleary Tamara McCleary 8.89
8 @neilpatel Neil Patel 8.88
9 @jeffbullas Jeff Bullas 7.96
10 @larrykim Larry Kim 6.52
11 @BrennerMichael Michael Brenner 6.24
12 @Mike_Stelzner Michael A. Stelzner 5.37
13 @jaybaer Jay Baer 4.29
14 @shane_barker Shane Barker 2.93
15 @NealSchaffer Neal Schaffer 2.91
16 @iSocialFanz Brian Fanzo 2.44
17 @LewisHowes Lewis Howes 2.36
18 @markwschaefer Mark Schaefer 2.06
19 @MariSmith Mari Smith 1.89
20 @markfidelman Mark Fidelman 1.64
21 @GuyKawasaki Guy Kawasaki 1.51
22 @MadalynSklar Madalyn Sklar 1.45
23 @kimgarst Kim Garst 1.28
24 @seosmarty Ann Smarty 1.28
25 @RebekahRadice Rebekah Radice 1.27

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to take a look at our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, analyzing data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK HERE FOR A FREE TRIAL!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around Social Media Marketing and it’s related topics.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account an individual’s relevance (number of posts on topic), reach (number of followers or subscribers), resonance (how much engagement they’re driving) and reference (an authority metric measuring how often they are referenced by other influencers). If you want to learn more, please read our article that outlines influencer identification.